2010 Trend Of Fabric Trend

Say goodbye to 2009 and usher in 2010. In 2010, in addition to paying attention to the situation of internal and external marketing as always, shaping enterprise brand and developing innovative products, what are Chinese textile fabrics enterprises concerned about? What else should be paid attention to, or will soon become a hot event? There may be different answers in different enterprises. Therefore, in the first issue of fabric weekly in 2010, we estimate and put forward three key words, about the trend development and the trend of the products, with a view to attracting a lot of advice, and discuss with you the focus topic of China's textile industry in 2010.

Product production should follow low carbon economy

The Sino US joint statement of more than 1/4 is about "clean energy and low carbon economy". The executive meeting of the State Council decided that by 2020, the carbon dioxide emissions from China's gross domestic product will be reduced by 40%~45% compared with 2005. The United Nations climate conference in Copenhagen has signed a new agreement on global action to tackle climate change in the future. Various phenomena show that the new era of eco economy characterized by low carbon energy has arrived.

For the current situation, textile people are very clear that low carbon economy will become a trend. In the long run, it involves the future generations, from the front to the survival of enterprises. Although it will take a certain buffer period to carry out the low-carbon economy, it is necessary for us to act as soon as possible.

And the earliest response must be those in the forefront of the industry. Haitian textile, Fujian phoenix bamboo, Federation Sanhe, Wen Xing cloth and other textile fabric group belong to the earliest respondent of "low carbon economy". When the market structure changed dramatically and the financial situation deteriorated rapidly, they had already obtained market information in the first time, and actively completed a series of countermeasures: spending a lot of money to buy high-tech equipment, employing high-end talents to produce and monitor a series of green products, actively responding to energy conservation and emission reduction, and saving energy for themselves. It is precisely because of this that in the financial crisis, they did not move greatly because of the changes in the economic situation. At the beginning of the economic recovery, they were the first to show a new round of vitality.

In addition to the positive response of the fabric enterprises, many clothing brands have also promoted the development of low carbon economy, such as seven wolves, nine herdmen, tiger capital and Qipai and other brand clothing enterprises are more inclined to environmental protection and low energy consumption fabrics in the choice of textile fabrics. There are more foreign buyers such as H&M, Adidas and other environmental indicators in the selection of suppliers. Therefore, on the basis of positive response, a number of fabric enterprises have indicated that they will further increase the R & D efforts of "low carbon" products.

More and more applications of regenerated cellulose fibers also reflect the determination of domestic enterprises to further environmental protection. The main products of Guangdong Zhicheng Loom factory this year include Tencel denim fabric; Shandong green spinning group is the largest cotton spinning partner in Lindsey (Tenth production enterprise) in China; Shanghai Yumei Textile Co., Ltd. uses 100% day silk plain weave fabric, and has been awarded the "2010 bestseller". Although environmental protection and low carbon fabric products are made, domestic fabric enterprises can say that crossing the river by feeling the stones, the research and development concepts and final products may not be mature, but it must be affirmed that they have stepped out of this step, starting with products and printing and dyeing enterprises with energy conservation and emission reduction as the primary task, and doing some real things for the development of "low-carbon economy".

The product process should shoulder the social responsibility.

The CCTV financial channel China financial reporting column titled "the wealth of responsibility" carried out a nearly 60 minute in-depth report on the social responsibility of textile enterprises. Sun Ruizhe, vice president of the China Textile Industry Association, met with the visiting French social responsibility Ambassador of the Ministry of foreign affairs at the China Textile Industry Association.

China Textile industry The construction of corporate social responsibility has become the focus of all people in such a big event.

In the "wealth of responsibility", Du Yuzhou, chairman of the China Textile Industry Association and vice president of the China Textile Industry Association, introduced the experience of the construction of social responsibility in the textile and garment industry and their views on social responsibility construction. The vice mayor of Pinghu, Zhejiang, Liang Liang, introduced the construction of the CSC9000T social responsibility management system jointly carried out by the city and the China Textile Industry Association in the Pinghu textile and garment industry; and illustrated by the actual case of Zhejiang Huafu Group Co Ltd and other enterprises, fulfilling social responsibility is not only a modern enterprise's obligation, but also a booster for enterprises to fight against the financial crisis and achieve sustainable development, and it is an effective way to realize industrial upgrading, transformation and scientific development.

The social responsibility construction is far more than enough. The annual report on the social responsibility of textile and garment industry released by 10 enterprises such as Huafu, copper bull and Da Jin is the biggest highlight of the introduction of the third party verification: BV, a professional institution that has carried out sustainable development report verification for many enterprises such as Shell and SONY, has become the leading body of the social responsibility report verification of textile and garment enterprises.

There is also an economic account of corporate social responsibility: "the working hours of employees have been reduced by 13%, the output of the whole enterprise has increased by 5%, the actual wage has risen by 19%, the number of workers has increased by 19, and the working hours have been reduced, but the output has increased, and the efficiency of the factory has increased naturally." As for the economic accounts of social responsibility, some people think that some can be directly counted, while others are indirect and long-term. Environmental protection and other non major businesses need to invest in the short term, while water recycling, heat recovery, power supply project transformation, 3 to 5 years will be able to recover investment; for example, concern for people, it is worth accounting. Social responsibility is the proper meaning of a mature brand.

In addition, many downstream purchasing agents who care about social responsibility, such as H&M, will not only focus on targets. enterprise The products will also consciously care about the pollution of the production process and even the surrounding rivers. Some buyers, such as WAL-MART, require not only the efficient water use of the production enterprises, but also the reduction of packaging for the products. Therefore, the construction of corporate social responsibility in China's fabric industry in 2010 will be more concerned. The long-term development of Chinese fabric products will also be closely related to this.

Product development meets standards

German Haines Tan brings a set of textile testing system specimens, attracting many audiences and exhibitors' attention at the Intertextile fabric exhibition; there are more than 100 national textile and apparel standards to be implemented in 2010; with the increasingly low carbon economy and social responsibilities, various new textile products are emerging one after another. The emergence of new, natural, environmentally friendly, organic, renewable, and various new materials urgently needs relevant standards to regulate the market.

Actually, a few years ago, Standard inspection The test began to attract wide attention. With the increasing demand for clothing, textile standards became more and more important. Speaking of recycled textiles, with the rise of the global topic of "energy conservation and environmental protection" in recent years, textile production has begun to focus on material recovery and the development and application of various new materials. From the initial recovery of cotton, recycling of polyester fiber to many of the regenerated cellulose fibers, the textile industry is gradually exploring and practicing the green recyclable development mode. According to the consensus of the industry, the textiles produced after recycling or reusing waste are usually defined as regenerated textiles. The classic and mature ones are all kinds of cotton fabric recycling and recycling, which first appeared in Japan for recycling waste plastics and polyester fibers. In addition, there are more regenerated cellulose fibers or new material fibers in the market. They often have certain functional concepts or are developed and produced for certain functional appeals. Such products are usually used to avoid the use of non renewable resources and highlight their environmental protection. Therefore, the concept of "regeneration" is applied. Therefore, the Federal Trade Commission (FTC) has put forward strict requirements for the environmental publicity of product labels, of which the definition of recycled textiles is particularly harsh.

At present, the use of recycled materials is favored by the textile and garment industry in Europe. Many world-renowned brands and international buyers have embarked on developing or purchasing large quantities of recycled textiles, such as Jimtex Yarns, manufacturer of environmental recycled fiber and yarn, Japanese Imperial textile company, British clothing retailer, Marsha general store and American department store retailer WAL-MART. In China, Lining, a famous sportswear brand, has also introduced the concept of regenerative environmental protection. In addition, organic textile raw materials, such as organic cotton, organic hemp, etc., in these big card procurement process, the "regeneration", "organic" key words certification is particularly important, but now the relevant certification is basically monopolized by foreign institutions. Therefore, we hope that in 2010, China's textile standard testing can also make a qualitative leap.