South Korean Clothing Enterprises Rise "Viral Marketing"

Nowadays, online word of mouth marketing, also called "Viral Marketing", is becoming the core propaganda means of Korean clothing enterprises.

Because personal blogs, micro-blog, personal web pages, forums and the various popular ways of information exchange, such as the now popular pushers, have completely broken the old mode of previous marketing, and making use of the word of mouth from the Internet to brand publicity and marketing has become a new force.

With the rapid development of the Internet, under the environment of two-way information exchange, if we want to attract the attention of consumers, we can not rely on one-way advertising, but rather use the word of mouth between netizens and netizens, so that the effect is even more apparent.

An industry related person pointed out: "the experience gained through online communication and communication is more unexpected than any advertisement, and with the increase in the number of people using smartphone, enterprises should attract customers to" viral marketing ", which is a core element of brand success.

In order to attract consumers to "viral marketing", enterprises are no longer confined to simple promotional activities, but rather to induce consumers to contact various kinds of information directly through the word-of-mouth effect of blogs or other Internet communication modes, and try to minimize the business atmosphere, so that potential consumers are not excluded.

The "0to7" brand launched a brand promotion campaign on its children's clothing online shopping website www.0to7.com. If the netizen reproduced the activity on his blog or homepage, 10 lucky people will be selected and 3 tickets will be presented to everyone.

Other enterprises have added specialized manpower to online marketing, set up specialized blog of brand, and set up a brand publicity platform and open window to consumers.

Take a children's clothing brand as an example, on its brand specific blog, there are not only the relevant contents of the brand, but also the experience exchange of childcare, children's education, and the common sense introduction of children's clothes washing, which attract consumers' more attention through these ways.

The chief executive of Moababy brand, Jing Jing Hua, has given full play to the advantages of female operators. A personal blog named "ilovemoa" has been set up on a web site to lock target consumers into those mothers.

On this blog, there are not only Moababy brand baby stroller sales information and promotional activities, but also links with pediatricians' blog and weight loss, body shaping information, and green environmental lifestyle code and talent education and other topics related to mothers.

Because the brand president himself personally set up blog, it is virtually to give consumers a more intimate feeling, through the blog, consumers pass ten, ten pmission hundred, at present, the blog's average number of visitors has exceeded 1000.

Not only is the brand of children's clothing, but some newly listed men's wear brands are not limited to the traditional mass media advertising promotion, so they focus on viral marketing through UCC, blogs, etc.

Some men's clothing brands have benefited from the trial for some time, even some brands have specially equipped their employees with smart phones to let employees feel for themselves, and put forward their own online word of mouth marketing proposals.

Arena

The Sports brand has recently held a swimming competition. After the game, the brand disseminates information about the swimming competition organized by the brand through its blog and forum, which makes the information of Arena swimsuit's function and design sense naturally get publicity.

Inspired by this approach, the brand continued its practice in a sponsorship tournament.