The E-Business Journey Of A Pair Of Shoes: Who Will Write The Legend Of ZAPPOS China?

In November 8, 2009, a piece of news published by NetEase finance attracted my eye: the world-renowned venture capital institution, the Sequoia Capital, invested about $ten million in a B2C e-commerce shoe retailer.

I happen to be an enterprise consultant in Guangzhou, a large B2C e-commerce company specializing in the sale of footwear products. I have personal experience in the electronic commerce of footwear products.

First, China will become the largest market for footwear consumption worldwide.

Because of the needs of the work, I have conducted a related research on the sales pattern of the global footwear market and the development trend of China's e-commerce, and I have a certain understanding of the global footwear market data.

At present, the Asian population accounts for 58.9% of the world's population. Whether from supply or consumption, it will become the leader of the global footwear market.

It is estimated that by 2012, the average per capita consumption of shoes in Asia will reach 2 pairs, that is, the consumption capacity of the market will reach 7 billion 26 million pairs.

In the next 10 years, per capita consumption in Asia will break through 3 pairs, reaching an astonishing 10 billion 500 million double market capacity.

China is a famous shoemaking center in the world. Footwear industry is one of the important traditional pillar industries in China's light industry.

With the global financial tsunami and other factors, the world's largest footwear consumer market has shifted from Europe and America to Asia. Among them, the consumption market of China's footwear industry has been steadily increasing and expanding. Every year, the consumption of various footwear products is close to 2 billion 300 million pairs, which has surpassed 2 billion 200 million pairs in the US market and ranks first in the global footwear consumption market.

With the continuous improvement of regional economy and consumer awareness, Asia will become the largest export and consumption market for footwear products worldwide.

Strong market consumption potential will also play an important role in supporting the sustainable development of the footwear industry in Asia. At the same time, it will also fully open up the flourishing space of the Asian footwear industry, especially the Chinese market.

In two or ten years, the ZAPPOS China Edition will be born.

After 12 years of flesh and blood journey, China's e-commerce market has shown a blowout trend.

Thousands of small and medium-sized enterprises began to take the road of e-commerce.

There are 12282 e-commerce websites on scale.

According to AI data, the volume of e-commerce pactions in China has exceeded 100 billion yuan in 2008, reaching 128 billion 180 million, an increase of 128.5% over 2007.

In the middle of 2009, China's Internet users had reached 300 million, of which the size of online shopping has exceeded 100 million, and has grown at an alarming rate.

According to AI data, China's e-commerce market has exceeded 100 billion scale in the first half of 2009, reaching 103 billion 460 million, a 94.8% increase in the first half of 08 years, an increase of 37.8% over the second half of 08 years.

We know that the successful models of China's Internet can find relevant versions from the European and American markets, such as GOOGLE and Baidu, YAHOO and Sohu, and the successful version of the shoe market is directed at the US ZAPPOS founded by Chinese entrepreneur Xie Jiahua.

Zappos is the largest and the largest online shoe store in the world.

Xie Jiahua founded the Zappos online shoe store in the United States in 1999, and sold footwear products through e-commerce. Over the past 07 years, her sales volume exceeded 800 million US dollars, accounting for 1/4 of the US footwear market value of 3 billion US dollars, and became the largest online retailer of footwear products in the United States. Amazon announced in July 09 that it would buy Zappos at 888 million US dollars. This is also the largest acquisition ever made by Amazon.

Based on the amazing capacity of China's footwear market and the rapid development of e-commerce in China, the two will have a high degree of integration.

At the same time, I think: the future electronic commerce field will gradually subdivide, and gradually form the e-commerce marketing platform of clothing, maternity, infant, household appliances and other different product categories, and footwear products are no exception.

At present, the footwear e-business, such as shoe net, calorie, famous shoe store, Hollywood, tomato tree, cool net, Amoy shoe net, Lok Tao people, and Olympic Sports City, have already taken a step forward and set foot on the great journey of Chinese version Zappos.