School Of International Modern Design, Inner Mongolia Normal University

Basic situation of the College:

The college is a new school jointly founded by Inner Mongolia Normal University and Malaysia international modern design group.

It was founded in 1993 and began to recruit students of art design in the whole country in 1994.

In 2000, he was granted the right to master master of Arts in design arts and enrolled in master of Arts in design from 2001.

In 2007, the specialty of art design was awarded the brand specialty of Inner Mongolia autonomous region.

The Institute has five undergraduate art and design majors, and is currently building four graduate studies.

There are institutions of visual communication design, interior design department, fashion design department, public art department, modern media design, foundation department, design institute and so on. There are 1058 undergraduates, 31 graduate students, 1 overseas students and 61 undergraduate students.

The Institute has 3 laboratories, of which the modern design laboratory is evaluated by the autonomous regional standard laboratory, the interior design material structure laboratory is under construction, the photography professional studio is 1, the multimedia classroom is 5, and the college also has an art design reference room, with an area of 130 square meters and a collection of more than 5700 books.

The school's characteristics are:

Innovative design personnel training mode, capable and efficient operation mechanism of the college.

At the beginning of its establishment, the Institute put the training talents who are suited to the needs of reform and opening up to the top. In the past ten years, the college has extensively absorbed the advanced educational concepts and teaching methods of foreign countries in the context of Chinese traditional culture, and gradually formed an innovative design talent training mode and a highly effective and efficient college operation mechanism.

The college is one of the earliest Sino foreign cooperative school in China. It is the largest professional design institute in the Inner Mongolia Autonomous Region.

Since the establishment of the hospital, the training of innovative design talents has been put in the first place, and education reform has been constantly intensified to improve the efficiency of running schools.

It is embodied in:

1, the concept of running a new school, many ideas, accurate positioning, training objectives in line with the requirements of the times.

Under the guidance of Deng Xiaoping theory and the important thought of the Three Represents, the Academy adhered to the direction of socialist education, taking Chinese traditional culture as the foundation, integrating modern western design concepts and methods, and training compound, high-quality and innovative design talents who are suited to the needs of China's reform and opening up to the market and meet the needs of economic development.

In the past ten years, the Institute has been carrying out the design education reform, combining design education with the market, optimizing the professional structure, and developing the market shortage specialty, so that the college has developed into four professional, three laboratories, a basic teaching department, a design institute and four master's research institutes from the beginning of the two specialties.

From specialist education to undergraduate and postgraduate education, nearly 1000 design talents have been trained for the country.

In recent years, many teachers and students have obtained many achievements in teaching, scientific research and teaching. They have won over 200 design awards at home and abroad. The employment and enrollment situation of the college is good. The employment rate in the past three years is 95%, and the enrollment rate of the first enrollment is over 93%.

The objective of the college's recent construction is to gradually build the modern design art education center of the autonomous region and the modern design art research center, and become a leading professional design institute in the relevant institutions of the autonomous region and well-known in China.

2, the Sino foreign cooperative school running mechanism provides a broad platform for the cultivation of innovative design talents.

The school adopts the mechanism of cooperation in running schools, absorbs internal and external sources, absorbs foreign advanced design concepts and methods abroad, absorbs foreign teachers and experts to give lectures, expands external exchanges, and uses cooperative school running mechanism to send teachers from our institute to go abroad to further education, so as to improve the quality of teachers.

Relying on the advantages of the comprehensive discipline of Inner Mongolia Normal University, relying on its own teaching staff and taking disciplinary construction as the leader, we should comprehensively promote the reform of design education and teaching, highlight the central position of teaching work, regard the quality of teaching as the lifeline of schools, and stress the cultivation of creative thinking in teaching, and pay attention to the training of creativity.

We should strengthen practice teaching and face the market to form an innovative design talent training mode with the characteristics of modern design education.

3, from the teaching plan, teaching content, teaching process and teaching methods, to provide guarantee for innovative design personnel training.

(1) the Institute has constantly updated its educational concept, and has adjusted its teaching plan three times in recent years, so as to bring the training objectives into practice.

According to the needs of the development of the design talent market, the Institute adjusts the plans, courses and teaching contents accordingly, so as to make the design teaching meet the needs of the design personnel training.

In the curriculum system, we should implement the principle of thick foundation and wide caliber, and lay a good foundation for training compound talents.

All the professional courses in first grade are all opened up. In grade three or four, the characteristics of professional courses are highlighted, and practice series courses are introduced in grade four. It reflects the characteristics of professional courses covering wide, thick foundation, strong system and good penetration between disciplines.

At the same time, we should pay attention to the changes in the Design Frontier and the development of science and technology in teaching content, and constantly update the teaching content.

(2) increase the scope of professional elective courses, promote the integration and penetration of specialties, allow arbitrary courses to be selected under the 3 credits of different majors, strengthen the comprehensive quality through public elective courses, encourage students to study two degrees, and strive to develop in many fields.

(3) changing teaching methods into teaching, and starting from teaching methods to guide students to learn independently.

In the teaching stage of the design and planning stage and the design development stage, it gives students a great degree of freedom, which can fully tap the students' learning potential and develop their creativity.

Students' homework is far greater than homework requirements in terms of operation volume and depth of operation.

Adopt flexible teaching methods.

We should teach students in accordance with their aptitude through group discussion, individual tutoring and centralized teaching, and fully mobilize students' learning ability.

(4) the teaching process is thorough and meticulous, and a distinctive design teaching method and evaluation system are established.

Carrying out process teaching not only attaches importance to design results, but also attaches importance to design process.

Scientific and rigorous teaching process can ensure that every teaching link can reflect the cultivation of creativity.

The whole process grading assessment method can accurately assess the whole learning process of students and avoid the disadvantages of single impression scoring and result scoring.

(5) actively use modern teaching methods to highlight the image teaching and increase the pmission of teaching information.

Using the college webpage for interactive teaching becomes a supplement to classroom teaching.

4, we should attach importance to the construction of teachers, implement the teacher training system to invite in and go out, invite foreign teachers and foreign designers, invite domestic experts to give lectures, send our teachers to study abroad, encourage teachers to go to graduate schools, and now three teachers are going to graduate school.

Employing experienced designers and experts to teach short term teaching to make teaching close to the market; the institute implements the way of common teaching between Chinese and foreign teachers, learning from one another, promoting each other, and building up a young, high quality and high level teaching staff.

5, the combination of teaching and design market, comprehensive ability of students, high employment rate, good source of students.

The Institute encourages students to take part in various design competitions, consciously combines the design content with the competition items, and awards a large number of students' homework in various competitions, and exercises the comprehensive design ability.

In designing teaching, students are drawn to pay attention to life, pay attention to social hot spots, and improve their cognition. During the teaching stage of "advertising design basis", during the period of SARS, teachers began to create a batch of anti SARS posters on short time by caring for others, fighting against SARS, and so on, and received very good teaching results.

It is embodied in the following aspects: management science, service in place, full staff appointment and internal and external integration.

1, the institute makes use of financial autonomy, personnel appointment rights, professional title self employment rights and other college mechanism measures to implement lean and efficient school system management in the college, fully mobilize the enthusiasm of all staff and staff, enhance cohesion, and form a working atmosphere for teachers and staff in the whole hospital to contribute to the development of the college.

2, according to the needs of teaching and discipline construction, the institute implements the appointment method of long, short and temporary employment on the basis of the needs of teaching and discipline construction. The administrative assistants are mainly temporary Appointments and part-time employment. The teachers who specializes in professional design courses and presided basic courses are mainly long-term appointments, and designers and experts who have rich experience in design are mainly engaged in short-term lectures from the social and academic institutions, and the excellent teachers are shared. By using the cooperative school running mechanism, three foreign teachers teach in the Institute every year, and at the same time employ several foreign experts and designers to do short-term studies.

3, in the appointment of professional titles, apart from participating in the school social assessment, the Institute employs its own appointment mechanism to hire staff members according to the needs of the post, creating a platform for development, and building a young, capable, high-quality and high level teaching staff.

4, the institute uses financial autonomy to tilt to teaching, linking subsidies, wages and jobs to the workload and effectiveness, and mobilizing teachers' enthusiasm.

5, the college has invested heavily in teaching equipment and books and materials, providing more opportunities for teachers to study, attend academic conferences and study.

Three, the effect of running a school is remarkable, and its development prospect is broad.

The employment rate of the college is good. In the past three years, the employment statistics are 95%. Graduates are distributed in more than ten provinces, municipalities and autonomous regions throughout the country, and the employment situation is good.

From the feedback of graduation, about 80% of graduates are engaged in design work in design companies, and about 20% of graduates work in design education department.

Because these students have good comprehensive quality and creativity, they can quickly adapt to the needs of the market and get the full affirmation of the employers.

There are quite a few people who serve as design directors, design directors, business executives and other important positions. They design a lot of key projects. They are: Hangzhou key project Wulin Street pformation design, Yongan square design, Jardine garden garden view, Haitong Road office building, Pucheng Binjiang Xintiandi and so on.

The outstanding performance of these graduates expanded the popularity of the Academy.

College students participated in the national major design competition and achieved excellent results.

China has designed the first national environmental art and Design Excellence Award of five, and the National University's first environmental art graduation design gold, silver, bronze award, excellence award, nine Shenzhen International Furniture Design Grand Prix awards, fifteen awards; third third, fourth interior design exhibitions, gold, silver and bronze awards 12; the second Chinese graphic design competition Starlight Award; won the "contemporary art and design exhibition of China" Contemporary Art Design Award, the advertisement "golden calf Award" copper calf prize, two, the best prize, the finalists, the Chinese Advertising Art Festival Award, the national Poster Design Grand Prix award, the clothing design works selected the cup. A total of six gold medals, silver awards and excellent awards were awarded to China's first, second and third interior design exhibitions.

These awards have exercised students' practical ability.

While teaching at the same time, college teachers have concentrated on teaching design research, and many teaching results have won prizes.

For example: the Inner Mongolia Autonomous Region teaching achievement two prize, Inner Mongolia education department teaching paper first prize, Inner Mongolia Normal University teaching achievement first prize four items, two prize, four items, teaching paper one or two, three and so on five items.

In addition, 30 teaching projects have been obtained, and one has participated in the national teaching program, and nine academic works have been published.

One of the top quality courses is one excellent school course. At the same time, the design works and art works of the college teachers have been awarded prizes at the national, provincial and ministerial level design exhibitions and art works exhibitions, and over 100 papers and design works have been published in national journals and provincial and ministerial journals.

The visual communication design department was renamed on the basis of the establishment of the advertising design department in 1993.

After more than ten years of development, the joint efforts of teachers and foreign teachers have accumulated rich teaching experience and formed a more systematic and research modern design teaching model.

Advertising design teaching combines with market demand, focuses on the combination of art and science and technology, pays attention to the cultivation of creative thinking, emphasizes interdisciplinary infiltration, teaches professional knowledge and professional skills of modern advertising design, and has rich fruits in developing students' creative design ability.

Many students won many awards at the national advertising design exhibition.

The Department of visual communication design began to recruit graduate students in the field of visual communication art research and graphic design art research since 2002.

In teaching, students are trained in advertising creativity, graphic design ability and production ability. They provide the society with professional advertisers who understand the market and management, advertising creative director, art director, computer design, packaging design, multimedia design and display design.

After ten years of development, interior design department has accumulated rich teaching experience under the joint efforts of Chinese and foreign teachers, and has formed a systematic and modern teaching mode of modern design.

Combining interior design teaching with market demand, we are committed to combining art with science and technology, paying attention to the cultivation of creative thinking, emphasizing interdisciplinary infiltration, and teaching modern interior design professional knowledge and professional skills.

The students won the gold medal in the national interior design exhibition two times, and won important awards such as gold, silver and copper in many important design exhibitions.

Interior design department began to recruit graduate students of interior design art from 2002.

In order to adapt to the needs of modern life and the diverse needs of the public to the indoor environment, we should study the relationship between man and the space environment in order to cultivate students' ability to beautify the environment in interior design and furniture development.

To provide the society with professional managers of interior design and management, interior designers, creative directors of design companies, exhibition design, stage design, furniture design and computer design professionals.

After several years of professional development, a relatively systematic teaching mode has been formed, and a wealth of teaching experience has been accumulated, forming a relatively systematic modern design teaching mode.

Clothing design teaching combines with market demand, focuses on the combination of art and science and technology, pays attention to the cultivation of creative thinking, emphasizes interdisciplinary penetration, studies the fashion design thinking of the international forefront, and integrates the characteristics of the costumes of the nation and the region. Taking clothing and materials, clothing jade ornaments, clothing and people, clothing and environment as the leading role, it trains specialized talents engaged in costume design, clothing painting, clothing drawing, clothing tailoring, clothing photography, fabric design, weaving design and so on.

The students won the gold medal in the "algili" cup cashmere sweater design competition, and won awards in many professional design exhibitions.

Public art design is a new specialty in our college. Public art design is designed for indoor and outdoor advertisements. It has both the length of interior design and the knowledge of outdoor design. It is also permeated with sculpture and guiding design. It is a compound talent, and its development prospects are very promising.

Public art design refers to the design of artistic creation and corresponding decoration environment in open public space. Its main body is the creation of public works of art and the study of its environment.

This specialty integrates art and science as a whole, integrates the characteristics of different disciplines, launches design research around stereoscopic and plane space, and forms a series of courses permeating each other.

This major trains public art and design talents, and can engage in environmental art design, public art design, interior design and design, as well as environmental art engineering production and technical guidance.

The multimedia design department is a newly established specialty in our hospital in 2004. This major is a newly emerging specialty combining advertising design with multimedia technology, network interaction technology and animation technology.

The course covers some of the professional aspects of advertising design, including animation principles, video language, non-linear editing, website and multimedia design, 2D and 3D animation creation and other specialized courses.

We are committed to developing design talents with modern design thinking and mastering interactive theories and methods. Employment orientation includes network interactive design, electronic audio-visual publishing, film and television production, advertising design, animation creation, game design and other related enterprises and departments.