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    Shishi Garment City Forms Industrial Chain &Nbsp; Expands Market Space.

    2010/6/11 14:42:00 53

    Clothing

    Mention Fujian

    stone lion

    People will think of clothes.

    This is one of the birthplaces and main distribution centers of the "Min faction" clothing in China. It has more than 10 thousand textile and garment enterprises, with an annual output value of about 60000000000 yuan, and leisure wear sales account for 1/4 of the country's total.

    As early as the beginning of reform and opening up, Shishi attracted the attention of all parts of the country with small domestic products.

    "There are no businesses everywhere, all over the world" is a portrayal of the prosperity of Shishi garment industry in the early 80s of last century.

    On this basis, Shishi formed a garment industry chain with the core of garment processing and production, covering textile, bleaching and dyeing, accessories production, garment processing, marketing and other fields.

    In 2003, Shishi invested 1 billion 500 million yuan to build a modern professional clothing market covering 1100 mu, namely Shishi clothing city, and was formally put into operation in 2005.

    "The local complete industrial chain and open market environment have laid a solid foundation for the development of the garment city, which can meet all kinds of needs for garment processing."

    Qiu Yuzhen, director of Shishi clothing city management office, said that with the advantage of a complete industrial chain, Shishi clothing city has been developing continuously and has gone out of a road of production, production and market promotion.


    stone lion

    clothing

    The city jumped to a new stage.


    The unique information and resource advantages of the "hometown of overseas Chinese" make Shishi quickly become a national clothing distribution center, and the timely guidance and promotion of the local government has led the Shishi garment city to a new stage.

    In the early days of reform and opening up, overseas Chinese returned to their relatives and friends to bring back many small commodities, including fashionable clothes.

    Qiu Yuzhen said, at that time, life was poorer, some people could not bear to wear these beautiful clothes, and then traded in the streets and lanes. The stalls for selling these clothes came into being.

    At that time, the clothes brought back from abroad were colorful and fashionable.

    One can get 3 yuan at the booth. "

    "Seeing profits, many people started using their old sewing machines to imitate clothes," I said. "I could sell more than 30 pieces a day."

    According to statistics, in 1982, Shishi's old stalls developed to more than 300, forming a certain scale of garment trading market. Because of the imported cloth, fashionable style and low price, stone lions soon became the national famous clothing market.

    At that time, there were 18 commercial streets and more than 8000 shops in Shishi City with several square kilometers. Many shops were built with wooden planks and bamboo temporarily.

    Over 50 thousand people come to buy clothing, small commodities or come here every day.

    Shishi municipal Party Committee Propaganda Department comrades told reporters that in the 80s of last century, a lot of fashion in Hongkong can be seen in the market of stone lions in a week.

    1988 stone


    After the town was built, the textile and garment industry was identified as the first pillar industry in the city.

    Over the next few years, Shishi has formed a chain of apparel production and production, which covers all fields of clothing production and sales, and Shishi has become the national clothing distribution center.

    With the deep development of the division of labor, Shishi has formed a modern industrial pattern of "one place, one product, one town, one industry". It has become a full range of leisure wear production bases including sportswear, jackets, children's wear, leisure trousers and underwear.

    Since 2000, with the improvement of the market economy, many "City store" clothing market has appeared in many cities.

    The low-level form of "street without business", "stall" and "alleyway" has greatly weakened the advantages of Shishi's clothing distribution center.

    At the same time, the lack of brand innovation and the lack of R & D strength have become a major bottleneck for Shishi garment industry to improve its development.

    "Some enterprises have made great efforts in brand building and R & D, but the strength of several enterprises can not go up to the level."

    Wang Yanzhu, chairman of Shishi gage Weaving Co., Ltd.

    Shishi municipal Party committee and municipal government realized that the government should rely on the government to promote the structural adjustment and upgrading of the garment industry.

    In 2003, Shishi clothing city started construction.

    "The construction of the garment city is a demand for industrial upgrading," Qiu Yuzhen told reporters.

    Specialized

    Our goal is to build a garment market based on stone lions and its surrounding textile and garment production bases, with a level of wholesale and two levels of wholesale and brand display.

    Since its operation in 2005, the clothing city, which integrates clothing wholesale market, brand incubator, commodity trading center and information distribution center, has fully played its role in attracting people, logistics and cash flow.

    "At present, it has attracted nearly 2000 merchants and more than 500 brands to enter. There are more than 10 thousand employees in the market. They operate casual wear, men's and women's wear and children's clothing, attracting more than 50 thousand customers from all over the country every day."

    Qiu Yuzhen said that in 2009, the commodity trading volume of Shishi clothing city was over 15 billion yuan.


    Market pformation promotes industrial upgrading


    With the pformation of market functions, Shishi clothing city has increasingly assumed the public service functions such as brand display, information services, logistics and distribution, and has become an important force to promote the upgrading of local textile and garment industry clusters. With the growing growth of the Shishi textile and garment industry and the growing prosperity of the specialized apparel market, how to make the market and industry promote and interact with each other has become a major issue facing Shishi clothing city.

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