Jinjiang Shoe Machine Suffers "Happiness Distress"

　　 In the production workshop of Man Yu Group (Fujian) Industrial Co., the staff are busy working on various processes.

Since the spring of this year, this famous shoe maker in the industry has ushered in a very good opportunity for development: after two years of market slump, the volume of orders received by the group has increased substantially, even exceeding the level before the global financial crisis.

In fact, not only has the reputation been so popular, but several shoe factories in Jinjiang have shown relatively good momentum of development this year. However, even under such circumstances, the shoe machine enterprises in Jinjiang are not afraid to relax. Shortage of labor resources and uncertainty of future market. All kinds of problems are bothering Jinjiang's shoe makers.

Multiple factors spawned local shoe machine prosperity

In addition to the position of general manager of the group, Ding Yufeng has another status: Secretary General of Fujian shoe machine Association. Ding Yu Feng knows all about the development of local shoe machines.

"From a single point of view, the situation of local shoe machine enterprises is quite good this year, and the order volume of many enterprises even exceeds the level of the same period in 2007." Ding Yufeng told reporters.

In Ding Yufeng's view, there are several reasons for the improvement of enterprise orders: the expansion of downstream shoe factories, shoe factories, the rise of sports shoes in the inland areas, and the digestion of inventory during the financial crisis. It is because of the common influence of many aspects that the shoe machine industry has prospered this year.

Entering the 2010, many local shoe factories and shoe factories have further expanded their production lines. Correspondingly, these enterprises have gradually increased their demand for all kinds of shoe-making machines. At the same time, the sports shoes industry, represented by Hebei, Henan, Jiangxi and Hunan, is also gradually emerging. Jinjiang's counterparts prefer the Taiwan machine. The sports shoe manufacturers in these areas prefer to use the "Jinjiang made" shoe machine with higher cost performance. During the global financial crisis, shoe manufacturers have consciously reduced their inventories. Now the stock has been exhausted and the market is improving. Many shoe makers are starting to store their stocks as before the financial crisis.

"In particular, the third factors have the greatest impact. After all, compared to shoes and finished shoes, shoe machine products need a longer production cycle. Therefore, proper stock preparation is very important for shoe-making manufacturers. This year, the overall prosperity of shoe machine industry is very much related to the digestion of inventory in the previous two years. " Ding Yufeng told reporters.

Qian Songbin, manager of the business department of Shengda Shoe Making Machinery Co., Ltd. in Quanzhou, looks at the prosperity of the shoe machine industry this year. Besides the above factors, there is another reason to consider: the shortage of labor resources. "This year, many shoe factories and shoe factories have problems of recruitment difficulties and underemployment. They hope to compensate for this shortcoming by using machines that can reduce manpower. The machine we provide is to make shoemaking factories save labor, improve production efficiency and reduce energy consumption, which is the future development direction of shoemaking machines. Qian Songbin analyzed that at present, the newly developed sports shoes assembly line in the shoemaker industry can achieve 30%~40% energy saving, and the workers can use at least 20% savings. Take an ordinary sports shoes production line as an example, from shoe to finished shoes, it will take about 80 workers, and now only 60 or less. In this way, we can not only alleviate the current situation of manpower shortage, but also make full use of the existing labor force.

Unknown market prospects

Slow expansion of shoe-making enterprises

Although the overall market situation is improving, most shoe machine enterprises still dare not expand their production scale. Of course, there is a shortage of labour resources and the reasons why employees are hard to find. In the view of the industry, the uncertainty of the future development of the sports shoes market is the most important factor.

"Although many enterprises are expanding their production scale this year, many enterprises are slightly blind and have a strong following trend. They are expanding for expansion without taking into account the actual needs of enterprise development. Especially when the current labor resources are very tight, the expansion of these enterprises is even more radical. To make a simple analogy, before these enterprises were three people to open three cars, now four people want to drive five cars or even six cars, there is no way to allocate resources reasonably. This development will surely cause problems. When talking about the current market situation, a boss of shoe material enterprises, who does not want to be named, told reporters.

In fact, the boss's worry coincides with Ding Yufeng's worries. Ding Yufeng believes that in the first two years of the financial crisis, although some enterprises can not support, but after all, a minority. "Sports shoes industry should usher in a large-scale shuffle within two years. In this shuffle, those with relatively poor qualifications are bound to be more difficult to stick to. Although the shoe machine market is relatively prosperous now, it is very difficult to maintain such prosperity for such a long time. If we expand the scale of production now, we can easily burden ourselves.

It is based on this consideration that although this year's shoe machine industry market has changed greatly compared with the previous two years, the vast majority of shoemaking enterprises are still not prepared to expand production, but rather focus on market development.

"Although we have offices in Jinjiang before, the volume of Jinjiang has not been done yet. Of course, there are some considerations in the company's business strategy, but it is also related to the overall situation of the Jinjiang market. Since last year, many shoe companies in Jinjiang have been replacing new equipment continuously. For us, this means the expansion of market space. Therefore, this year the Jinjiang market will be the key area to develop. Leng Donghai, sales manager of Dong Li Xin mould development Co., Ltd., told reporters.