Brand Story: Bottega&Nbsp; Veneta&Nbsp; (1966-2010)

Low profile, quality and craftsmanship - Bottega Veneta has created a new definition of luxury since 1966. Bringing together excellent traditional Italian leather craftsmen and excellent leather products with a long history, Bottega Veneta has recently quickly become one of the world's top distinguished brands. The brand motto "When your own initials are enough", that is, "When your name is enough", reveals the philosophy of individuality and self-confidence, and can now be applied to different product categories, such as men's and women's clothing, jewelry, furniture, etc.

Although Bottega Veneta continues to develop, the purpose of the brand remains unchanged: exquisite craftsmanship, innovative design, practical functions and high-quality materials. Another unchanging law is Bottega Veneta's insistence on its factory, where craftsmen and amazing creations master exquisite craftsmanship and traditional technology are gathered. In fact, there is an extraordinary close cooperation between craftsmen and designers. They build a brand luxury road at the core of Bottega Veneta, especially with the representative intracciato woven leather as the brand symbol. In order to recognize the importance of craft technology and preserve traditional crafts, Bottega Veneta established a college in the summer of 2006 to support and cultivate future leather craftsmen.

The process of Bottega Veneta can be traced back to February 2001, when the brand was acquired by Gucci Group. In June of the same year, Tomas Maier joined the brand as the creative director, and then launched the first series after joining the brand - Spring Summer 2002 series, which received a warm response. Since then, the brand has been adhering to the consistent characteristics of beauty, beauty and personal style for many years, which can be said to be designed for elegant and confident customers. Gucci Group was acquired by PPR in July 2004. Since then, Bottega Veneta has launched a number of new series, injecting innovative ideas into the existing product categories, including jewelry, room fragrance and furniture series, while constantly enriching the original product categories: providing a series of distinguished, unique and exquisite clothing, handbags, leather shoes, small leather goods, glasses, luggage, household goods and gifts.

Bottega Veneta's products have spread all over the world, with stores in Europe, Asia and North America. The number of specialized stores opened and operated by Bottega Veneta is also increasing, including franchised counters and department store counters. These stores are designed by Tomas Maier himself to ensure that the decoration and style meet the brand requirements of Bottega Veneta, so that every customer can choose goods in a completely noble, comfortable and private environment. These stores, like the products under the brand, reflect Bottega Veneta's unique tradition and superior quality.