Playboy VIP Appears In China

On May 23, the first investment promotion conference of American Playboy brand in China, and the 2010 "New Start, Fly Over" men's clothing series product conference, opened in Dongguan. It has brought American life style to outstanding dealers across the country who are full of expectations, thus announcing the brand's official landing in the Chinese market.

The person in charge of the brand in Asia Pacific region said in an interview that the brand was launched by Hugh Hefner, president of the American Playboy Enterprise, in 1973. It is an upgraded brand of PLAYBOY, representing dignity, classic, extraordinary and noble, showing an optimistic and stable life taste everywhere. The original intention of this brand is to provide more noble, personalized and considerate services for the high-end customers of Playboy Club. For many years, the brand has always been favored by distinguished people in the United States, Western countries, Asia Pacific region and many other countries and regions with its absolute grasp of fashion and excellent quality. As the Chinese clothing market gradually enters the era of boutique consumption, Chinese consumers have a higher demand for clothing and constantly update their concepts. Taking this opportunity, Playboy International Co., Ltd. of the United States decided to launch a high-end brand in the Chinese market, and firmly believed that it is fashionable, decent, elegant The introverted and stable urban fashion style brand will become one of the essential consumer brands for modern white-collar workers.

According to the person in charge of "Dongguan Bisheng Garments Co., Ltd.", the general distributor of the brand in mainland China, as a mature international brand, it also showed a strong foresight for market development, and expanded and standardized the Chinese market with the internationally popular franchise model; In terms of price, the company gives dealers a considerable discount. As long as the company meets the requirements for opening stores, the company will spend a huge amount of money to provide excellent dealers with store counters and store exhibits for free. In terms of design, the headquarters of the US R&D Center, in combination with the design centers in the Asia Pacific region and global fashion information, provides global fashion trends according to China's national conditions and market demand, so that Chinese consumers can feel the fashion of the brand's "good life" at any time. Under the background of international brand, the company will be committed to establishing a brand image with better product quality, more thoughtful service concept, and more high-end terminal image, so that the brand will always maintain a unified style and elegant fashion. In this regard, dealers from all over the country who participated in this investment promotion meeting have absolute confidence and are convinced that the brand will step to a new level.