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2010 Multi Product Line Development Of Garment Enterprises (1)

2010/6/13 14:12:00 49

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"Look for the breakthrough point of enterprise development and get higher level.

market

"Profit" is a simple assumption that most garment enterprises carry out multi product line operation. When the original product line develops to a certain bottleneck, re operating several product lines may help to expand the market share of enterprises and achieve the effect of "the east does not brighten the west".

But not all resources of enterprises can be the basis for the operation of multi product lines.

Multi product lines need to circumvent the corresponding risks. Otherwise, the wonderful idea of "putting eggs in different baskets" can only be wishful thinking.

So is the development of "multi product line" in garment enterprises a shortcut or a dangerous road?

Multi product line development: "many sons and many blessings"

In the past CHIC, in addition to the original flagship product "sexy underwear", the cat has also launched a series of product lines, such as "fashion home clothes", "small underwear" and "fashionable sportswear".

"Before launching the multi product line, we spent a lot of time on the whole country.

market

Conduct research.

The data show that the trend of international garment development has more and more influence on Chinese domestic clothing. It is imperative to formulate different development strategies according to different groups.

Said Mr. Lin, chairman of the cat person.

In addition to the main products "sexy underwear", the company is still operating small underwear, fashion sportswear, fashion home clothes.

These product lines have shown good market share in recent years.

Cat man

Multi product line

For two reasons, group chairman Lin Lin said in an interview with the author: "first, the market is becoming more and more diversified, and the personality needs of consumers will become more and more vigorous. More products are needed to meet their individual needs. The same income, different occupations will have different interests and interests. The same person will also be in a different state. Work, leisure, outdoor, Party, and interpretation to clothing are also the same, that is, the need for different styles, which is a manifestation of market maturity.

This market will be differentiated by more series products, if the single product line operation can only grasp a small part. "

The second consideration of Lin is that multi product lines can retain more talents for enterprises.

"We do cat people, many people are interested in doing sexy underwear, so they may only be the design director, there is no way to further improve, so that the outstanding talents will be lost, so I convened these people to create a new product line."

How does the original resource become the "nutrition cornerstone" of the new product line?

Multi product line operation, many groups of original resources can be directly used, this can help new brands grow rapidly, making it the "nutrition cornerstone" of the new product line.

In addition to these tangible resources, the intangible value of the original product can add weight to the new product line.

One of the biggest differences between brand management and product processing is embodied in the intangible value and intangible assets of the brand.

Enterprises in the market have a good development prospects and have sufficient purchasing power of consumer groups, for enterprises will become an invisible social value.

In this social value, it can also be seen as the benefit of the capital market and the reputation of the financial services industry in the course of its development.