Home >

Bra Evolution In 100 Years &Nbsp; Sexy Real Start

2010/6/14 13:53:00 67

??? 日本語 Fran?ais English 中文

Just a few days ago, many people attended the 100th anniversary party to celebrate the invention of the bra in the fashion capital of New York. Although there were different arguments about the origin of the bra, fashion historians also said that the date of the bra's birth still needs to be tested, but this vogue celebration still shows everyone's enthusiasm for bra.

Nothing can compare with the fact that it protects women so much that it does not feel that it is so close to feeling the heartbeat and body temperature of a woman.

Since the invention of bra 100 years ago, it has given women the most intimate protection, and has been given more meaning: it has stronger meaning and ritualistic composition, which can express women's desire more than all other clothes. It can not only comply with worldly suppression by hiding privacy, but also subjectively hope to strengthen and display the body to break taboo.

After a hundred years of underwear development, women are becoming more and more good at displaying their bodies, and the underwear show held annually around the world is an important stage for manufacturers to promote luxury underwear.

However, people are still bustling about and the days are still flowing like this.

Just a few days ago, many people attended the 100th anniversary party to celebrate the invention of the bra in the fashion capital of New York. Although there were different arguments about the origin of the bra, fashion historians also said that the date of the bra's birth still needs to be tested. But this vogue celebration still shows everyone's enthusiasm for the bra.

The origin of bra is confusing.

As early as in 1859, a New York Broolyn named Henry applied for a patent for his "symmetrical ball shaped chest blocking", which is considered to be the prototype of bra.

In 1870, a tailor in Boston advertised the chest for women with big breasts: there was no fishbone in it, nor any metal needle for frenulum.

In 1893, a woman named Mary Tuk applied for a patent for her "chest support". The design of the chest was further designed, instead of the body design. Instead, she used the thin belt and the button design around her shoulders to shape the chest shape.

In 1907, French designer Paul Polret, who designed the robe, declared: "I declare the rise of the waist and the bra in the name of freedom."

In the same year, the word "bra" appeared in the US version of Vogue.

In view of the status of Paul Polret and Vogue magazine in the fashion industry, though people do not know what Paul has done, bra has gradually been accepted and accepted by the public.

{page_break}

Mary Phelps Jacob applied for patented bra in the United States, which is considered the prototype of modern bra.

From New York, 19 years old

However, in the eyes of many Americans, the bra was invented by a famous New York yuan named Mary Phelps Jacob.

If she was wearing a bra like bra when she was attending a dance in 1910, the bra was just 100 years old.

It is reported that Marie invented the bra was an accident.

At the age of 19, she was preparing to attend a dance.

With the help of the maid, she used two handkerchiefs and pink ribbons to form a bra like bra. However, she did not realize that this attracted the attention of other people and the strong interest of businessmen.

Because at that time, all the underwear was made up of whale bone, wooden board and leather waist. Marie's novelty alternative bra provided a substitute for those women who felt uncomfortable in wearing corsets.

In November 3, 1914, Marie applied for the registration of patents with the name of Caresse Crosby as "no back Bra".

This is considered the originator of modern bra.

But Marie, who wants to become a businessman by this invention, is obviously not the material.

Later, she sold the bra's patent rights to Warner Bros. at a price of 1500 US dollars, a corset manufacturer, not today's famous film maker.

It is not expected that the company will carry forward its bra. It is estimated that in the next 30 years, the company will use this invention to create at least four zeroes in this figure.

The bra finally squeezed out the waist.

Before the advent of the bra, the upper class women in western society were suffering from the waist of wooden boards, whales and leather.

If you dare to take off your waist and loose your posture, it is considered morally pathetic.

And the working class women and peasant women can not afford expensive girdle, which will hinder work. Therefore, they have come up with cheap waist girdle, chest strap, no need of servant help.

A costume historian named Hao Sang specializes in collecting the waist. The waist between 1860 and 1870 was described by him as follows: "the material is dark black silk with fine cotton lining. The design is extremely complex, with fine stitches, 20 whale bones and 140 tie lines."

The purpose of these girdling is to make women's waist appear more slender.

Western women are carrying this kind of thing for more than 400 years, and the first task after bra is to squeeze out the waist.

The waist comes from the court.

It is said that Henry, the wife of Queen Catherine Medici, who girded his waist was born.

In 1550, she established a court rule: for etiquette, women could not attend the court activities in a thick, thick coat, and this rule opened up a period of female sufferings.

However, there are wild history that the girdle is the queen of France, Josephine, who is pregnant with a secret affair, so as to deceive the public, so she takes care of her belly with her fashionable clothes.

It leads to fashion at a time, because the waist can produce the effect of raising the breast.

Although some people think that girdle waist causes male obscenity, women think it is easy to display jewelry.

No matter how the waist is born, it is an indisputable fact that women suffer.

In the middle of eighteenth Century, in the enlightened Europe, there was a doctor's anti waist campaign. They wrote a scientific pamphlet. The famous speech came from a booklet written by a French man named Bono: "using whale bone to girdle the waist causes human species degradation, violating the laws of nature, increasing the risk of population decline and deteriorating the quality of men."

Looking at the role of men may be incomplete. Women have the most say in girdle waist.

In 1876, the American female existentialist godmother Ulson said in an anti waist speech, "the principal role of my existence is not a wife, nor a mother, but a woman. I have the right to exist as a woman.

New women have the right to wear strong, comfortable and happy. "

But in those days, no one listened to them despite the fact that women were being punished by girdling their waist.

Girding the waist with pornography is in line with male's "seduction principle", but women make more use of sex and appearance than men.

They believe that as long as they do not take off their girdle, there is the possibility of being promoted.

However, the appearance of bra breaks the bondage of girdle and liberates women.

Struggle for underwear {page_break}

The battle of gods: the coexistence with war

The popularity of bra has led to a decline in the sales of tight underwear with bone lining, but it is undeniable that the two world war has also helped fuel it in a timely manner.

After the outbreak of "World War I", Germany and France correspondingly launched a battle of bras against brassiere: advertising in the German Leipzig news denouncing the French "bra" is dangerous, and strongly promotes the girdle of German spirit, which buckles to the waist and supports the breast armor.

However, the "brassiere war" ended with a Frenchman's final military victory.

After the first World War, one of the few history of the "chest wars" is that the social celebrities try to appear flat, because the male aristocrats are gradually falling apart, and the women must go out to work, and the convenient bra becomes the first choice.

"World War II" makes the waist down a thousand feet.

As the war seemed to run out of metal, the American government called on women to abandon the waist of a large number of steel wires to support the battlefield.

The American war industry commission said, "American women made great sacrifices for the war. They took 28000 tons of steel strips from their underwear, which was enough to build two warships."

At that time, Warner Bros. just got the patent of bra, and launched a full bra at the right time.

"Dream" series advertising poster launched by maid bra

The trend language: "I dreamed I was wearing a maid bra."

The "maid Bra" company, which originated in the 20s of last century, has always adhered to the purpose of making bra with lifting function and shaping the arc curve of women.

In 1949, the maid bra launched the first advertisement of "dream" series. A woman was wearing a satin bra. The slogan was: "I dreamed I was wearing a maid bra and went shopping."

Since then, this series of advertisements has been going on. In 60s, during the period of sexual liberation, the slogan became: "I dreamed I was wearing a maid bra and grabbed the bull's horn."

The beauty of a cow's hands is quite natural.

Even in 1953, a female congressman ran for Alabama governor. The campaign speech was: "I dreamed that I was wearing a maid bra and became governor."

Later, she really picked it up. Ironically, she died of breast cancer when she was in office.

This series of advertisements has lasted for more than 20 years and has become an object of countless cartoons, greeting cards, popular culture imitation and irony.

"I dreamed of" advertising opened a new chapter in bra: women no longer care about how masculine ideas and feminism are flaunted, but are completely subservient to the illusion of fashion industry.

Conflict with secular

Though an important product of the fashion industry, the increasingly popular bra has become a permanent item in women's wardrobe or has undergone a long "evolution", at least in the secular view.

In 1941, Jan Russell, known as the "goddess of the breast", wore the first pad bra (the upper bracket or the centralized BRA) in the history of the invention of the rich Howard Hughes.

It was blocked by Russell's cleavage, which was not thawed until 1950.

{page_break}

1960s bra free bra

In the 60s of last century, with the rise of no belt evening wear, no bra came into being.

At that time, the padded bra was abandoned and the ladies tried to redefine "femininity".

In 1965, Rodi Gernreich designed a bra without bra. It used underwear, which did not deform, to sew underwear. This material is very thin, and it wears like nothing.

At the same time, feminist forces are flourishing, and feminists even burn and abandon underwear.

The end of the Second World War in 1940s, Christine Dio's "NEW LOOK" fashion calls for gorgeous underwear, and even issued "no underwear without fashion" amazing language.

American companies quickly developed cross stitch and roundabout weaving methods to create cone shaped cups, commonly known as "missile type" bras.

Shang Baoluo wore the "missile Bra" outside the men's striped suit at the underwear conference in 1983.

But the concept of underwear is really popular, thanks to Madonna's 1990 "golden ice cream tube" bra designed by Paul Paul, which attracted worldwide attention.

Symbiosis with fashion

Fashion magazines claim that "bras that show cleavage and walk on the edge of light can best show new women's charm."

After 80s, it was the pitional period from women's Liberation to self recognition. Women's beauty was really accepted by people, which caused a large increase in underwear consumption. The design of underwear was restored and bright, and the design was more bold and exposed, making women more beautiful.

Madonna carried out his underwear in 1990.

1994 is the year when the magic bra is popular all over the world.

In May 1994, the first appearance of the magic bra in New York was a great battle: at the entrance of the department store, there was not only a band playing to greet, but also a group of opera tenors singing hymn, the delivery team was a beautiful cheerleader, arrived by special cable car, and the leading role magic bra was installed in the bullet proof cash truck, and the rush shoppers queued up in the early morning, and the magic bra became the most amazing miracle in bra and clothing industry.

{page_break}

Although the corset has fallen, the idea of slim and slim has returned to fashion in recent years.

In twenty-first Century, the concept and number of bra are constantly being refreshed.

Silicone bra and sticker also receive the "invisible bra" stealth relay baton, which is witnessing a brand new era in gorgeous, sexy, sports, body shaping and other design fields.

The secret of Vitoria "underwear brand" will hold a super show at the end of each year.

In 2005, the Australian gold association displayed 18K gold underwear {page_break} at the exhibition in Sydney.

Modern underwear

All the cities are bringing new Bra to create "underwear kingdom".

"Bra" was only an abstract noun brought about by clothing changes one hundred years ago. Today, as a woman's most important sex symbol, it has become an indispensable gift in every woman's wardrobe.

Bra has been occupying an important seat in the ranks of underwear and luxury goods.

In the company that advocates luxury underwear, bra's "secret of Vitoria" has always been regarded as a leader.

Although it was registered in the US in early 1970s, it is now the most famous underwear brand in the United States and the world.

And the fortune of the company is legendary.

The company's acquirers, after allegedly buying a small underwear shop that is about to go bankrupt, did not come up with any new bra, but they made up the story of a founder: Vitoria is an English and French hybrid. She is intelligent, elegant, mature and stylish. She opens a small European style underwear store in Gao Shang residential district, London.

Regardless of product development, marketing or store design, the secret of Vitoria always surround this virtual character.

So the brand quickly confused consumers. Although the average retail price in the US is 10 US dollars higher than that of similar products, it is the fastest growing underwear brand since 1997.

The success of the "secret of Vitoria" also proves the truth: if you want to make women pay for their pockets, it will be very simple, just make up a story.

Invisible bra has become a necessity for all kinds of stars to appear on major occasions in recent years, and also opens a new era for the bra revolution.

Invisible bra is popular.

Silicone bra, also known as stealth silicone bra, invisible bra, began in the late 90s of last century in the United States, also known as the "revolutionary third generation bra."

The silicone bra is made up of two active silica gel and a pparent connecting buckle. It can be adhered to the skin and can be washed in warm water. It can be used repeatedly for one hundred or two hundred times, and it can also serve as a chest for BRA.

Of course, the more simple is the sticker, which is popular among European and American celebrities, but I believe that only women who are very confident in their body will dare to use it.

Tight underwear to restore old style

As a substitute for bra, corsets seem to have never disappeared from fashion.

In 1970s, retro nostalgia made the lingerie underwear reappear in the market. Young women who praised punk and Gothic culture began to borrow tight underwear as a means of rebellion again. Tight underwear was finally accepted by avant-garde fashion designers, and on the stage of fashion it constantly deduces its unique gorgeous and sexy strong posture.

After entering the 90s of last century, it is said that every two or three years, tight underwear will be popular once a year. With the slimming and body building upsurge in twenty-first Century, tight underwear will also be favored by more and more women because of its functional nature.

{page_break}

In 2001, models displayed underwear in baseball glove in Tokyo.

In 2010, a lingerie company in Tokyo, Japan launched rice underwear, which can grow and cultivate rice in the two flower pots of the thorax.

Men's bra is now in Japan.

In most people's view, bra is a female patent. However, a Japanese manufacturer has launched men's bra designed specifically for men, and has once been a star product of some Japanese shopping websites.

According to the survey, men who buy men's bras do not always like to wear heterosexual clothing. Quite a few men choose to buy bras because they don't have enough chest muscles to enlarge their breasts and make them full and sturdy, which makes men look strong and vigorous. Some users claim that wearing a man's chest mask will help them feel a protective layer with their customers and feel more secure.