World Expo Parallel Forum &Nbsp; Thinking On How To Create Creative Cities

In 2010, the theme forum of "urban renewal and cultural heritage" in World Expo, Shanghai was concluded in Suzhou yesterday. Hans Doville, deputy director general of UNESCO and vice chairman of Shanghai CPPCC and Zhou Hanmin, deputy director of World Expo Executive Committee, respectively made concluding remarks.

Zhou Hanmin said that the forum was deeply and fully discussed. In the era of rapid urban development, the protection of cultural heritage needs to draw on the experience and lessons from all over the world, so as to extract practical and practical guidelines for practice. Ensuring and thriving cultural diversity is very important for promoting urban development and enhancing the mental state and happiness index of urban residents.

Hans Doville said that the city is the cradle of culture, society and economic activities. The interaction, collision and innovation of various activities create new ideas and new cooperation. The theme of World Expo in Shanghai is "Better City, better life". This is also a unique theme that can show the diversity of world culture.

What kind of city is a creative city? What role should the government play in the process of creating a creative city? In the World Expo parallel forum "urban cultural innovation and practice: creative industries and cultural tourism", John Hawkins, the leader of the global creative industry growth, took the lead in throwing this issue and aroused the heated discussion of the guests.

Integration into cultural planning

Roberto Grandi, Professor of literature and philosophy at Bologna University of Italy, said that Bologna's policy of urban renewal is to move from a traditional urban cultural policy to a more advanced strategy of cultural planning. "If we want to gradually promote the creative industries in cities, we must rely on the cultural industry". He said that in the process of urban planning, creative elements should be accommodated, and this creative activity is actually a kind of "citizen activity".

Graeme Evans, Dean of the City College of London Metropolitan University and a creative expert in the United Nations Educational, scientific and cultural organization, suggested that creative tourism should be developed to better understand creativity and culture through interactive activities.

Reduce market barriers

Creativity is free. So, how can we have a creative market? John Hawkins said that the creative industry needs an open market and needs to reduce market barriers so that people can build their own creative enterprises.

Roberto Grandi said that Bologna has developed the whole city as a "market" since the 80s of last century. To this end, cultural organizations, organizations and associations in this city are striving to create more cultural products.

Graeme Evans believes that the market with demand and purchasing power is an important support for the creative industry. Because artists want to survive, someone has to pay for his work. Hou Xiaoqiang, chief executive officer of Shanda literature Co., Ltd., for example, currently has 162 million users of Internet Literature in China, and China's Internet literature has become the third largest application of Internet in China.

Respect for urban context

The development of cultural policies requires the use of cultural resources in the region. Similarly, the development of creative industries should respect the original context of the city.

Barcelona in Spain and Bologna in Italy are developing more cultural projects and creative activities on the basis of old urban areas. "To preserve the old city well can maintain its historical context. We realized a connection in this space. " Roberto Grandi said.

Creativity and everyday life can not be separated. "We may feel that this place needs to be creative, and then it will be stripped of its normal social life. This is very bad practice." Serra, director general of Barcelona's city of Jiangsu Province, said that the development of tourism has brought Barcelona's innovative demands. But when the increase of tourists affects the lives of residents, the government's choice is to make the whole urban area more suitable for residents to live in while making innovations.