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    2010 Brands Need Ecologicalization (2)

    2010/6/14 14:46:00 46

    Brand

    Association is the bridge


    Policy is the cornerstone and the soil, and associations and chambers of commerce are the bridge for the development of the industry.


    In China

    clothing

    On the forum, Cheng Yongru, member of the board of directors of the European Union and American Student Association, pointed out that "industry, business associations and intermediary organizations should play the role of bridges and strengthen services."


    Jiang Hengjie said that in the face of the future, the China clothing association will lead and promote the pformation of China's garment industry to the mode of economic development, so as to make our garment industry stable, comprehensive, coordinated, healthy and sustainable to embark on a sound and fast development path.


    According to him, in the future work, the China clothing association will continue to conduct in-depth research on key enterprises and industrial clusters to provide accurate industry information and data reference for the government and its relevant departments in formulating industrial policies.

    Organize relevant experts, research personnel, and institutional organizations to carry out exchanges and discussions, and promote the R & D, innovation, application and popularization of science and technology in the entire garment industry.


    We will continue to steadily enhance the comprehensive service level of China's international clothing and Accessories Fair (CHIC), and further develop the brand of world-class exhibitions, and play a greater role in promoting the pformation of China's garment industry from a large garment nation to a strong garment country.


    To encourage the development of original clothing brands by ethnic groups, to provide relevant technical and information support for apparel brands in product development and production process, to help solve the difficulties of brands in labor, products, raw materials and energy supply, to help brand enterprises learn and apply advanced international production organization methods, to improve production efficiency, to communicate with brands' upstream and downstream industries and service providers, and to help improve the construction of independent innovation and growth apparel brand industry chain.


    We should actively advocate the ability of original innovation, integrated innovation and introduce the ability of digestion, absorption and re creation, and advocate relying on scientific and technological progress and improving the quality of labor force, so as to achieve long-term, healthy and sustainable development of enterprises, industries and even the country.


    We will continue to assist the southeast region in introducing the complete industrial chain, advanced production technology, efficient enterprise management, developed logistics and pportation, and excellent talent resources to the central and western regions and Northeast China, and jointly promote the gradient pfer of clothing and clothing industry with local clothing associations, local governments and enterprises.


    Encourage qualified enterprises to develop their own brands, support the upgrading of brand products, promote the development of leading enterprises in industrial clusters, effectively integrate resources, set up public service platforms, enhance the ability of enterprises to resist risks, help enterprises to build virtual enterprises, build up a platform for cooperation with industrial clusters and advantages of production and processing enterprises, give full play to the advantages of industrial chains, reduce costs, and enhance the market competitiveness of enterprises and brands.


    Encourage enterprises to apply advanced technology extensively to upgrade and upgrade traditional industries, and advocate conservation, environmental protection and civilized mode of production.

    consumption pattern

    Efforts should be made to build a resource conserving and environment-friendly society.

    We should strengthen industry self-discipline, standardize market order and enhance social responsibility consciousness.


    It is actively recommended to promote the healthy development of China's garment industry financial system, and promote the convergence of industrial chain, business chain and cultural chain with the innovation of operation mode and the integration of channel resources as the core, so as to improve the innovation efficiency and core competitiveness of the industry and enterprises.


    In order to further understand the development and planning of China's textile and garment industry, and let China's "power road" go even more smoothly, in mid March 2010, the leaders of the China Textile Industry Association and the president of the China clothing association Du Yuzhou led the team to the industrial cluster area for research.

    This is the third time since 2008 that China Textile Industry Association has conducted large-scale research on industrial clusters.


    This research activity is divided into 10 groups. It visited 64 industrial clusters of 12 textile and clothing provinces, and inspected many textile and garment enterprises covering cotton, linen, silk, wool, chemical fiber, clothing, home textiles, industrial and garment industries.


    The results of this survey will play an important role in formulating the "great power program" of China's garment industry and the "12th Five-Year" development plan of the textile industry.


    In fact, both the government and the government

    Trade Association

    The chamber of commerce is strengthening coordination and cooperation to form a joint effort to promote the construction of clothing independent brand.


    In September 2009, the Ministry of industry and information technology, the NDRC, the seven departments of the General Administration of industry and commerce, the General Administration of quality supervision, inspection and Quarantine jointly issued the opinions on accelerating the development of the independent brand of clothing.

    The seven sector joined the China Federation of Commerce and the China Textiles Import and Export Chamber of Commerce to form a consultation mechanism to speed up the development of independent brands.


    At the China Fashion Forum held this year, President Du Yuzhou also said, "representatives of government departments in the member organizations of China's independent brand building consultation system have come to the meeting, reflecting the government's determination and confidence in supporting its own brand."


    In his view, in the next ten years, China will move forward from a large garment country to a powerful garment country. In the process, a number of world famous brands that will mark the economic strength of the country will emerge.


    Jiang Hengjie, executive vice president of the China clothing association, also believes that "as long as we are good at planning and diligent in trying, the dream of China's clothing power will surely come true at an early date."

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