2010 Analysis Of Tonlion'S New Rising Model (1)

Recently, Tonlion costumes held the "2011-2015 year and five year plan" released at the Ningbo Grand Theater and the "true feelings fifteen, and then the journey" Celebration Gala, celebrating the brand establishment 15th anniversary.

As the earliest

Start at a high starting point

Looking back on the development road of 15 years, Wu Huijun, general manager of Bo Yang dress, said that from the beginning, we must firmly take the road of brand development.

When Tonlion was founded, there were not many domestic casual wear brands, and product dislocation competition became the market entry point of Tonlion.

New brands want to seize the market, product positioning and selling points are the key.

Fashion is very important for young consumers.

At that time, the design principle of Tonlion was to make enough money to extend the fashion.

But as a newly established brand, the company is faced with various bottlenecks, such as equipment, technology, capital shortage and weak production management capability.

After several years of exploration, they decided to abandon the traditional "big and complete" mode of factory building.

The virtual management mode of outsourcing "long board and short board" is adopted, and it makes efforts at both ends of design, R & D and sales channels, outsourcing the relatively low value-added production links which are not good at itself, and fully integrating and utilizing the social advantage resources.

The choice of this mode has broken through the bottleneck of the slow growth of enterprises, and made Tonlion brand embark on a fast development channel.

Wu Huijun said, at that time, the choice of this sales mode was at that time.

At present, Tonlion is in the upstream of the supply chain. It has integrated nearly 1000 products suppliers with strong production capacity and strong technical strength in the Pearl River Delta and Yangtze River Delta. Every single product order can be publicly invited to the qualified suppliers in time for the purchase platform, which not only reduces procurement costs, but also gives priority to screening suppliers with favorable conditions.