Prada Or Listed In Milan And Hongkong

How much do Chinese people love famous brands? It is known from the long queues of many famous shops in Tsim Sha Tsui on holiday.

At present, there is hardly an international brand name that does not put the Chinese market in the main development strategy of the company.

Following the successful launch of the French skincare brand L'OCCITANE (973) in Hong Kong and expanding its business in China, the news indicates that Italy brand PRADA, which has sought to hit the market in four years in the past ten years, is also planning to restart its listing plan this year, with the exception of Italy and Milan, as well as Hongkong.

According to a June 3rd Italy newspaper, Prada (Prada) fashion company is considering listing in Milan and Hongkong after years of hesitation.

Italy's Republic newspaper reported that the luxury group again considered listing.

Among the existing options, including the proposal put forward by UBS Bank of Switzerland at the same time in Hongkong and Milan.

Hongkong luxury lady, Italy luxury brand Prada, which is a free and prosperous mainland, intends to restart its listing plan this year. The company is considering listing Hongkong in addition to its listing in Italy Milan.

Although Prada's listing plan is still in its initial stage, the industry believes that Prada's listing in Hong Kong is believed to be more conducive to its opening up to the mainland market. The price of L'OCCITANE, the French skincare brand listed on the beginning of last month, has continued to rise, and it has hit a new high of 17.62 yuan yesterday. This shows that investors are very optimistic about the prospects of such luxury consumer company.

The reasons for the listing of Prada in Hongkong

The reason why Prada chose to list in Hongkong is to further occupy the world's second largest consumer goods market, a battleground in the mainland of China.

It is not hard to see that in Tsim Sha Tsui or Tongluowan, regardless of Prada, LV or Gucci and other brand names, there are mainland tourists queuing for goods, and the mainland will naturally become an important market for international luxury brands in the future.

Prada listing in Hong Kong is also a general trend.

According to the Research Report of "globalization of retailing" published by Wei Lishi, Hongkong, it is the first place in the world to defend the world's top and business fashion capital.

Among the 47 top retailers surveyed, Hongkong attracted more than 90% retailers.

The report points out that Hongkong holds the status of the advanced retail market recognized by both the East and the west, thus attracting global luxury retailers, including those in the Asian market.

As a result, although the global retail business faced difficulties in business last year, the industry led by global luxury retailers still vigorously develop Hongkong and Asia.

Over the past 10 years, 4 degrees on the market

On the other hand, in recent years, many mainland customers have come to Hong Kong for consumption, and luxury brands have also become their target buyers. Therefore, the listing of internationally famous brands such as Prada can also bring their brand name effect into effect, which will greatly enhance the effectiveness of publicity.

Prada considered listing for many years, but during the period of twists and turns, the listing plan always encountered a global drop in market, so that its fourth listing plan ended in failure.

In fact, as early as 2001, Prada had a listing plan. At that time, the market estimated that the market value of Prada could reach 8 billion euros, but when the listing plan was in full swing, there was a "911" terrorist attack in the United States, the global stock market was slumped, and the sale of luxury goods dropped sharply. Prada was forced to suspend the listing plan in a hurry.

As for the last time, Prada tried to appear on the market again in 08, but failed to cancel the plan under the financial tsunami.

As to whether the listing plan of Prada will be successful or whether it will become a signal of global decline, it is not known for a moment, because the plan of Prada seems to be still very preliminary.

It is reported that the company has not yet commissioned the listing sponsors to arrange the listing, although the listing can be carried out as soon as possible this year, but it may not wait until the market conditions are better next year.

The report also pointed out that the spokesman for Prada said that the company would continue to pay attention to the market condition without further comment.

Hongkong's first international consumer brands, L'OCCITANE L (1, Occitane), which was listed in early May, was encouraging. Although it was affected by the European debt crisis, it ended with a "diving" attitude of 14.4 yuan on the first day of listing, which was 4.51% yuan lower than the stock price of the prospectus. However, the stock price trend was stable recently, and repeatedly hit a new high against the market. On the 3 day, it also rose nearly 5% with the big market and received 17.4 yuan.

Today, there are 166 directly operated Prada and Miu Miu boutiques distributed in major cities and tourist attractions around the world.

Located at the Lishan building in central Hongkong, it is the 170th boutique of Prada.

These "pale green boutiques" combine their functional design and elegant temperament with their unique design to perfect Prada excellent products.

Recently, the flagship store of Prada Epicenters has been established in succession, and their style is unique. It is a new attempt to integrate shopping with culture.

At present, the Prada group already has Prada, Jil Sander, Church 1, s, Helmut Lang, Genny and Car Shoe and other prestigious international brands, and it also has the exclusive license of the brand.

All Prada group's products are controlled by Prada Spa in Tuscany area of Italy. This area is recognized as the most high-end leather and footwear production technology and technology.

For mass production, Prada has not slackened the requirement of high quality products, and the idea of never compromise on quality has become the enterprise concept of Prada.