Analysis Of The Competition Situation Of Women's Shoes Market In Zhengzhou, Wuhan

Market situation in Wuhan:

1, consumer situation:

Wuhan leather shoes market has a market capacity of about 3-4 billion / year, and consumer brand awareness has gradually increased. Famous brand Such as BELLE, Daphne and so on, but because of the reasons such as consumption ability and consciousness, consumption is still very rational. Shoes, shoes and quality are still the first elements of consumer concern, paying attention to cost performance.

2, market competition:

The top 5 brands in the market are royal Mei (with shoes, old styles, 25-40 year old women, good quality), gorimi (with shoes, new styles, 20-30 year old women, European version), exhibition wind, Hua NaI (with shoes, styles following closely with the company, 20-30 year old women, good quality, sales in the past two years straight up), Dadong (heel shoes, good quality, this year the agent has fallen out with the factory, the factory has sent people to manage, sales decline). The Wuhan market is currently in the forefront and sells well. The two brands are royal sister (30000-40000 pairs / month, followed by shoes), and Ge Mei chi (10000-20000 pairs / month), forming a certain regional brand influence in Wuhan. Their sales channels are mainly based on shoe city retail and two batch merchants.

3, the market price situation:

Leather shoes in Wuhan market price The ideal price of single shoes and sandals wholesalers is 40 yuan / double, 50 yuan / double is more difficult to accept, the ideal psychological price of consumers is 60 yuan / double, the ideal price of boots and cotton wholesalers is 60 yuan / double, and the ideal psychological price of consumers is 100 yuan / double.

4, channel status:

At present, the sales mode of the leather shoes Market in Wuhan is relatively traditional. They are supplied by the general agent to the two group of retailers and retailers, but there are differences in the management of the total agents. This also leads to the difference in sales volume. Most manufacturers are allowed to develop their agents freely. The sub brands are the target contracts with agents, the company manages the agents uniformly, agents establish corresponding incentive mechanisms, and the companies and agents jointly accomplish the regional goals. The strategy adopted by the European bird king is worth learning from other manufacturers.

At present, there is a serious phenomenon of retailers' Arrears in Wuhan market. There are often some phenomena that can not be paid back, and it is difficult to do business without debts. The annual loss of arrears is 20000-30000 yuan, which is very normal.

Market situation in Zhengzhou:

1, consumer situation:

The Zhengzhou market is currently the largest volume market in the country. The market volume of footwear products is about 8-9 billion / year sales. At present, there are not many consumers who really attach importance to the brand in Zhengzhou leather shoes market. However, the quality and quality of shoes are generally concerned. The supply capacity of leather shoes in Zhengzhou market has exceeded the purchasing power of the market, and the whole Zhengzhou is mainly selling leather shoes at 80% or more.

2. market Competition status:

The Zhengzhou market is currently in the forefront, with several brands that sell better, such as gouqi, Alice, exhibition wind, giant Kang, and giant days. Their sales channels are mainly based on shoe city retail, two batch business and supermarket shipment. Their two batches of merchants are well maintained, and shoes have great advantages in Zhengzhou.

3, the market price situation:

The current situation of the leather shoes market price system in Zhengzhou, the ideal price of single shoes and sandals wholesalers is 30-40 yuan / double, 50 yuan / double is more difficult to accept, the ideal psychological price of consumers is 60 yuan / double, the ideal price of boots and cotton wholesalers is 50-60 yuan / double, and the ideal psychological price of consumers is 100 yuan / double.

4, channel status:

At present, the sales mode of the leather shoes Market in Zhengzhou is relatively traditional, which is supplied by the general agent to the two group of retailers and retailers. However, there are differences in the management of the total agents, which leads to the difference in sales volume. Most manufacturers are allowed to develop their agents freely. The sub brands are forming the target contracts with the agents, by the company's unified management of agents, setting up corresponding incentive mechanisms for agents, and jointly completing the regional target by companies and agents. This channel management mode is worthy of reference from the major manufacturers.