Do You Know The Five Advantages Of Attending The Exhibition?

Attending international exhibitions often encounter such problems as:

"Why do you want to attend the exhibition?"

"How can we participate in the exhibition in order to be more successful?"

"How much does the exhibition give us?"

In fact, it is the best way for exhibitors to understand the value of exhibitions and to be able to hold them continuously. So what exactly should the exhibition bring value to exhibitors and the incomparable advantages of other business activities?

First, positioning the exhibition's goal -- sales.

Sales related goals are easier to measure.

1. Get order 17%

2. Discover new customers from existing potential customers 29%

3, directly explore new customers 41%

4, enhance the image of the product 13%

Two. Attract buyers.

The ways of visitors are:

1, 70% plan to buy 1 or more products.

2, 3/4 of them will buy 1 or more products.

3, 15 of the 14 people said that the visiting exhibitions affected their purchasing decisions.

Although some visitors regard visiting as entertainment, generally speaking, 83% of the audience can influence the purchasing decision of their company, or have the right to decide what to procure, purchase or recommend to the purchasing department.

Therefore, we need to pay special attention to the fact that the sales staff must be able to introduce and publicize professional products.

Three, attract new buyers.

Research shows that about 88% of the audience did not receive the promotion of exhibitors within 12 months before the opening of the exhibition.

Four, save costs

Exhibitors and customers face to face exchanges at the exhibition, which can save 30% of the money.

International professional researchers have compared the cost of individual door-to-door promotion with the corresponding cost at the exhibition, the former being $302, including the wages, pportation and entertainment expenses of sales representatives, while the latter was $230, including booth design and construction, freight charges for exhibits and travel expenses of exhibitors.

This is 56% cheaper than direct sales.

Five, save time

According to the research, the exhibition accelerated the whole sales process and reduced the rate of return visits by 40%.

For successful sales, the number of visits to traditional sales is about 3.7 times, while the exhibition is only 1.3 times without any post exhibition visits, up to 48% of the total.