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China Fashion Alliance Emphasizes Tight Encirclement, Launching Dual Plan Conquest Terminal

2010/6/17 10:36:00 34

How to use excellent designers

Originality

Talent leads fashion? It has excellent R & D capability.

Flour and accessories enterprises

How to get market initiative? In the past ten years, under the pressure of business, the two driving forces that should lead the fashion trend are both caught in the same awkward situation: Fashion value is hard to be recognized.

China Fashion alliance conquer terminal with dual plan

"This is the two odd circle in the development of China's fashion industry". Liang Yong, vice president of the China Fashion Color Association and deputy director of the China Fashion alliance organizing committee, analyzed the underlying reasons: "for example, a designer, which conference is not a hot and noisy one? Can the T's works be pformed into commodities well and welcomed by consumers? For example, designers of accessories and accessories, in order to develop a product, they have carefully observed and studied the fashion trend. When they are produced to customers, they are unable to prove their leading judgement on the time."

Double plan to highlight tight encirclement

Based on this double dilemma, China

fashion

The alliance proposed a plan of "star + business" for designers and suppliers. The so-called "Star project" means supporting a group of suppliers, making them stars in the eyes of brands, and training and promoting a group of designers to make them the stars in the eyes of consumers.

The "business plan" refers to the sale of products to test the design results of two groups of stars.

So how will the fashion alliance of China create stars and how will it achieve business plans?

Liang Yong revealed: "China Fashion alliance will recommend selected suppliers and designers through such a platform as" pioneer design release ".

On this platform, the one to one combination of designers and suppliers will maximize the product characteristics and designers' style of design.

At the same time, the form of special release will directly show the cooperation works of designers and suppliers to brands, buyers, businesses and media, and guide them to drive future product sales through their guidance.

For the fashion alliance, the future of designers and suppliers will be the two major goals of the alliance.

Zhang Wei, Secretary General of the China Fashion alliance organizing committee, said: "this is a" business inspection professional ". In the future, we will judge the works and products of the designers and suppliers no longer a good authority.

Everything must be achieved by the realization of business objectives - consumers are willing to pay - as the ultimate evaluation criteria.

Liang Yong is very confident about the two plans, because the China Fashion alliance, which dominates the plan, has strong industry background and resources, and has rich industry accumulation.

With China's fashion alliances becoming more and more familiar, more and more designers, suppliers, fashion brands, fashion media and business organizations have begun to intervene. This is a series of strong signals from market feedback.