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    Aiming At Global Market: Liang Na Women'S Clothing Accelerate International Pace

    2010/6/17 14:09:00 80

    Women'S Wear

    In the wave of a garment enterprise going out, the positioning of high-end custom made clothing has begun to exert itself.


    At three p.m. on May 27, 2010, general manager Yuan Yongping, as one of the two representatives of Chinese enterprises, was invited by the Federal Republic of Germany (German) Embassy in China to participate in discussions on the negotiation between Germany and China. The German Minister of foreign affairs, CorneliaPieper, congressman PatrickKurth and embassy counselors attended the discussion.

    Germany expressed hope for the cooperation and communication intention.


    On the same day, accompanied by Luo Juan, director of the China Federation of industry and Commerce of the Gulf Cooperation Council, the director of the Chinese representative office, and Wu Xiuping, President of the Beijing Association of women entrepreneurs, the prince of Saudi Arabia, on behalf of the Abdulrahman group of Amy group, came to Beijing to conduct a field inspection of the famous local garment enterprises.

    When visiting the headquarters, the visiting group praised highly the quality of the products and took the products back to the country.


    This is not reminiscent of previous reports, allegedly due to Italy.

    foreign trade

    Lai Shiping, chairman of the committee, strongly recommended the cooperation between Italy garment enterprises and Liang Yao. In recent years, Yuan Yongping, general manager of general motors, visited Italy and other countries. It is easy to see that he has strong intentions for international cooperation.


    At the headquarters in Wangjing, the reporter interviewed Ms. Yuan Yongping, general manager of Liang Ni. Although she admitted that she was negotiating with several foreign companies, she was reluctant to disclose the content of cooperation.


    As a local development in Beijing.

    Clothing enterprise

    After 14 years of market experience, Liang has become the leader of China's market segmentation, especially the one of the founding number of the company.


    Opportunity to win


    In 2009,

    financial crisis

    The haze continues to affect the global economy, and the performance of high-end clothing and luxury brands continues to slump.

    When the foreign market is depressed, the magic of Shenzhou economy provides a good premise for the rapid rise of local clothing brands.


    Many people know that the LV handbag pays attention to the cutting and stitching of the whole leather. People also know that most of the foreign luxury clothing that makes people unable to climb up is hand sewn by workers, and the links such as fabric and tailoring are quite exquisite.

    But there are very few Shenzhou enterprises that can really do this, and such an exception is Liang. As people like Chen Zan, the top quality and the price of civilians may be the ideal of making world brand over the years.

    Over the years, the brand has been insisting on the same technology and quality requirements of clothing as the international brand. Liang is still insisting on pushing, returning, pulling and ironing in traditional handicraft production, and every garment should be inspected on the upper body.


    As a good shot to catch up with world brands, focus technology and design have always been the primary choice for brand building. After 14 years of exploration and practice, Liang has owned the research center of human data and the R & D center of version database. Based on the body tracking research of thousands of fat women, the database of scientific human body has been established.

    This not only made him declare a number of national invention patents, but also recommended by the relevant departments of Beijing, and the expert group was strictly assessed. The NDRC, for its protection and support of the national independent brand, has set up a high technology content service for the special body, and it has been promoted and protected.


    Once the fashion industry is the main battlefield of foreign brands, China is their processing plant. With the continuous rise of Chinese garment enterprises, the pace of internationalization of Chinese garment enterprises is accelerating.


    In particular, the two core strengths of the two patents, the slim and the small number, have already had enough to go out.

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