Nine King Of The West Trousers: Perfect "Ten Consecutive Champions"

If it were not for a joke of his peers, Lin Rongzong really did not know how much fire he had in the nine men's clothes in China. When he showed his identity, he was surrounded by a bunch of toasts, while the colleagues said that he would never forget: "if there are no nine King's trousers, the Chinese people really don't have pants on them."

There is no reason for colleagues to praise the king.

A few days ago, by the China Federation of Commerce and the China National Business Information Center jointly released the 2009 major retail sales enterprises in China, the main sales statistics showed that the "nine Mu Wang trousers" ranked the first comprehensive market share of similar products, thus completing the "ten consecutive champions".

Since the first comprehensive market share of Chinese trousers Market in 2000, in the long ten years, the position of China's men's trousers experts and leaders has not been shaken. What's even more surprising is that the sales of the nine shepherd's casual pants have been evenly matched with those of western trousers. China's largest male trousers empire is emerging.

From western trousers experts to leading Chinese men's trousers

A pair of trousers, from design proofing to finished products, is the starting point of the chain design.

Every year on international fashion week, no matter France Paris, Italy Milan, Japan Tokyo or the United States New York, but all fashion capital will have some mysterious figure.

They are one of the research teams dispatched by King Mu, responsible for collecting the latest international fashion trends and capturing cutting-edge design concepts.

The version of the nine men's trousers is derived from the body size data of all kinds of people in China.

In order to make the 2002 version, Zeng organized a group to measure the body size of nearly 6000 people in 20 provinces and cities in 6 months in 2001.

Then, according to the 80000 samples of the consumer group sampled at the sales points of the nine Mu Wang, the actual wear experience was analyzed, and 8000000 human body curves were determined according to the sales data of nine years' time.

"The overall shape of Chinese men is changing every year. The most prominent feature is that the waist is bigger and bigger, but the hips generally do not change much.

According to the collected data, we made a lot of original research on the edition, and tailored to make the Chinese version.

Relevant officials said.

Each of the approved trousers is cut into the fabric cutting process through the most advanced American Gerber CAD automatic cutting equipment. After a total of 108 processes, a complete pair of trousers can be gradually presented.

In fact, before finally appearing in the terminal stores, each pair of trousers must go through hundreds of quality inspection procedures, and 108 processes have quality checks. After that, we have to pass the three checkpoints of special inspection, reinspection and general inspection to make sure that there are no defects before they can leave the factory.

In the past ten years, relying on this rigorous chain, the nine men's trousers have been successful in the market with "professional quality".

"We will continue the advantages of fabrics, manufacturing processes and design systems, from experts in trousers to leading Chinese men's trousers."

Lin Congying, chairman of nine Mu Wang, said.

From share leader to standard setter

The Chinese men's wear industry is basically modeled on Western Style Men's wear. The main men's wear styles, whether western trousers, Western-style clothes or shirt jackets, all follow the foreign standards. While Lin Congying, the helmsman of the nine herd, hopes to create the standard of Chinese trousers, which belongs to the nine bru King brand.

15 years ago, Limited by Share Ltd had only three people in the technical quality center, but was asked by the chairman Lin Congying to assume the responsibility of formulating and standardizing the company's trousers.

The Department has not failed to meet expectations, and has been grinding up its own trousers production standards for ten years.

The technology quality center has gradually expanded to the four departments of the Ministry of technology, quality assurance, standards and testing.

The pioneering research achievements of nine Mu Wang are also beginning to emerge.

It is a clear example that the special sewing mould for trousers is born.

Manual sewing is very easy to cause errors in the very important process of sewing this pair of trousers. They have developed more than 500 sewing moulds according to different editions, which has greatly improved the quality of sewing.

In addition to the study of internal excellence, King Mu also made full use of the achievements of western industrial civilization.

In order to improve the level of fabric cutting, nine Mu Wang spent 10 million years ago to spend millions and billions of money on the introduction of the American Gerber CAD automatic cutting equipment, in order to greatly improve the accuracy of fabric cutting.

In order to improve the efficiency of pipeline production, the king of Sweden also introduced the world's most advanced Swedish intelligent automatic suspension system.

Today, the technical quality center of the nine Mu Wang has grown to nearly 100 people. Its function has also risen from the norm of internal production standards to the leader of Chinese trousers and national standard of washing and finishing garments.

In recent years, the standard Department of the nine Mu Wang technology quality center has not only participated in the formulation of national standards for trousers, washing and finishing garments (including suits, jackets, shirts, casual pants and jeans, etc.), but also constantly introduced innovative products.

The latest change is that the king of nine herd, known for its harsh quality control, extends the controls to the health and safety tests of trousers and accessories.

In March this year, after nearly two years of efforts, the 500 square meter inspection center of the first phase of nine Mu Wang was approved by the China National Accreditation Committee for conformity assessment (CNAS), thus becoming the first garment enterprise in Quanzhou to have laboratories that carry out inspection services according to the relevant international accreditation standards. The test results were recognized by the national and regional accreditation bodies.

CNAS is a member of the International Laboratory Accreditation Cooperation Organization and the Asia Pacific Regional Laboratory Accreditation Cooperation Organization's multilateral mutual recognition agreement.

According to the introduction, the lab can carry on the soft pants anti wrinkle treatment of the trousers fabric at 8 to 160 degrees below zero, and is more comfortable to wear. At the same time, 26 physical and chemical tests ensure that 100% is in line with human health and safety.

Change from clothing provider to men's dress Consultant

If you have recently gone to the sales terminal of the nine herd king, you must be exclaiming for a new series of men's clothing.

What is amazing is that many loyal consumers do not need to choose left or right. They will be able to choose a good set of clothes.

Careful attention will find that the salesperson in the shop has a very high professional quality. In the few minutes of tea drinking and chatting, customers can match the latest styles of dress, and the customer satisfaction rate is very high.

The difference between consumers' dressing concept and aesthetic taste is the bottleneck for further improvement of men's clothing industry.

To enhance the overall design level and aesthetic taste of men's clothing industry, we should first enhance the dress concept of consumers and form a sense of reasonable dressing according to occasions.

King Mu put forward a strategy to build a dress consultant to try to pform the role of clothing providers into dress consultant.

The strategy of men's dress consultant was launched, and all the key regional markets of the nine herdmen were warmly welcomed by consumers.

The good reflection of the market reveals a strong signal. At present, consumers have higher requirements for the role positioning of garment manufacturing enterprises: not only a clothing supplier, but also their best dress consultant.

Join hands with BBP, Ogilvy and IBM to build an international brand vision.

Recently, the sixth generation terminal image system launched by the nine generation of Wang's fashion flagship store is particularly eye-catching.

The new nine herd king LOGO has an international perspective.

This is just a step in the process of promoting brand internationalization in recent years.

Nine Mu Wang is trying to build an international brand management and operation platform, and has invited a number of international top level service teams around the brand strategy, terminal image and management system.

Engaging international advertising company, Ogilvy and Mae for its advertising creative design, joint international terminal image consultant German BPP company to carry out terminal cooperation, and introduce IBM company to rebuild the nine livestock business process management system.

As early as 2008, nine Mu Wang joined BBP company to tailor the image of the end of the king.

The new terminal stores will inject more fashionable and international elements, and its storefront feel and shopping comfort have reached many international brand standards.

The lighting decoration of the new terminal store is a high cost performance decorative spotlight made by PHILPS company for the king of nine herd.

Since last year, nine Mu Wang has introduced the sixth generation terminal system. At present, nearly 1000 commercial stores have been rebuilt in China.

With the upgrading of terminal services, the entry of these international teams brings more advanced marketing and management concepts to provide impetus for the pformation of King nine.

"Manufacturing industry hardware is not bad, the weak is in the software aspect.

To achieve international integration, the key lies in the pformation of management.

Only when we realize the pformation of the management and control system to the target operation, will we be able to maintain a leading position in the increasingly fierce competition in the industrial chain.

Lin Congying said.

With the upgrading of the terminal, the after-sales service of the nine Mu Wang is also upgrading at the same time.

In addition to free door-to-door and personalized service, the king will also expand the VIP value-added service plan.

It is reported that in the future, value-added services will cover the VIP synchronization plan in the areas of pportation, accommodation, banking and telecommunications services. The VIP customers of the nine Mu Wang can enjoy the treatment of VIP customers in various service fields anytime and anywhere.

In the past ten years, he has been taking his own rival as an adversary and constantly pcending and realizing the pformation within the enterprise. This change has made me feel the ability of the king of nine men to show the leading opponent at the critical moment in the increasingly homogeneous competition of Chinese men's clothing industry.