Wenzhou Shoe Enterprises Set Off Overseas Wave Of Bottom Picking

On June 18th, several opinions of the State Council on encouraging and guiding the healthy development of private investment specifically pointed out that we should encourage and guide private enterprises to take an active part in international competition. Shortly after the publication of the document, Wenzhou's private capital, which is ready to be released, has revealed new trends in the overseas market.

The largest private shoe making enterprise in Zhejiang, AOKANG shoe industry, has acquired the first brand of Italy footwear, Wanli Wade's ownership in Greater China.

In last year's "Pierre Cardan takeover battle", AOKANG, who had always been interested in international brands, was once regarded as a strong contender. Now the answer is announced, and it aims at Wanli Wade.

In addition, in the middle of next month, more than 30 Wenzhou shoes and clothing enterprises will go to Italy to participate in the international clothing brand cooperation and exchange meeting held in Marche, looking for the acquisition of "time-honored brand" or injection of shares into Italian company.

Marche is the headquarters of Armani, Ferre, D&G and so on. The manufacturing industry in this region enjoys a high reputation worldwide.

"At present, some traditional industries, including the footwear industry, have seen a downward trend in Europe. Especially after the outbreak of the financial crisis, many Italy and Spanish traditional shoe companies hope to cooperate or even be acquired, providing an opportunity for Chinese enterprises to copy the bottom."

Wang Zhentao, chairman of AOKANG shoe industry, said the acquisition of Wanli brand is just a prelude to AOKANG and Chinese private enterprises to take classes in the European market and seek the right to speak in the international market.

Founded in 1969, wanwade mainly produces "breathing type" functional shoes. It is Italy's "time-honored brand" shoemaking enterprise, and has more than 2300 stores in the world.

Wang Zhentao said that the delivery price of the rights and interests was "billion yuan RMB".

This is AOKANG's first acquisition of overseas brands.

It is understood that as early as January 2008, AOKANG and Wanli Wade signed the global strategic cooperation agreement, and acquired the brand management right of the Asia Pacific region for 10 years with a US $22 million.

Wanwade provides product R & D resources, technology and legal support, and its brand marketing and product manufacturing in the Asia Pacific region are operated by AOKANG.

Subsequently, AOKANG implemented a series of innovations on Wanli Wei's brand positioning, marketing channels and product research and development.

"Since the outbreak of last year's financial crisis, many traditional shoe manufacturers in Italy have found us to seek cooperation or express their desire to be bought.

This is a good time, but it also requires Chinese shoe companies to treat them cautiously and build up high-end brands in China. Besides their pure blood, their own foundation is more important.

Wang Zhentao said that from the licensing of the brand, the agency to obtain ownership and independent operation, it is "natural".

Wentiwade has intended to sell the company as a whole, but AOKANG, considering the imminent listing, is hard to digest, "temporarily as long as the Greater China's brand ownership."

"We give ourselves three years, and we must make Wanli wade a competitive high-end brand in the Asia Pacific region at this time."