Department Stores Compete For "Win" Expo

The forty-first session

The holding of World Expo in Shanghai is a great opportunity for China's department stores and Shanghai department stores.

Displaying the image of the cities in the Yangtze River Delta region on the world's largest stage is a good opportunity to promote the development of regional economic integration.

The "Expo" effect will be fully displayed during the 2010 World Expo and Expo 2010.

Shanghai

According to the authoritative department, the increment of World Expo's total retail sales of Shanghai's social consumer goods (excluding auto and catering consumption) is 6.34%.

Tourists' consumption behavior will mainly be concentrated on tourist souvenirs shops near scenic spots and high-end department stores or exclusive stores in Shanghai core business circle.

Besides the hotel business benefiting from World Expo, the department store business will also benefit from World Expo. It is estimated that the retail sales volume of Shanghai is expected to usher in explosive growth in World Expo, and the new revenue of the retail business will reach 40 billion yuan.

Because Nanjing East Road, Nanjing West Road, Yu Garden mall and other places are the most commercial centers visited by tourists. In 2010, the growth of new world city business income will reach 20% to 25%.

The main business of Yu Garden mall, such as gold jewelry retail, catering, food, general merchandise, small commodities and tourist crafts, will be a hot spot for tourists to buy and consume.

In addition, the core business circle of Bailian company includes the first department store, Dongfang shopping mall, South East store, Yongan department store, fashion shop, Dongfang shopping mall Xuhui store and the first eight hundred partners. Its business operating profit accounts for more than 78.72%. "In fact, the lease of Shanghai shopping mall is very stable." the above said, because of World Expo's relationship, a large number of merchants want to enter Shanghai, and the future development of Shanghai shopping malls should be relatively stable.

The state's current regulatory policies are focused on residential real estate rather than on residential property.

In a research report entitled "Shanghai retail property market", Li Qingxian, director of research and consulting department of Gao Li International East China region, said that the overall supply of commercial properties in Shanghai will rise to about 780 thousand square meters, and there will be some restrictions on the opening and decoration of businesses on the eve of the Expo. Therefore, some retail stores will tighten their construction period in the front of May 2010, and the market supply will be the majority in the first half of the year.

Li Qingxian said that the holding of World Expo in 2010 is undoubtedly regarded as a huge positive in Shanghai's retail market.

According to the official announcement, 70 million tourists will be drawn up. According to Gao Li International estimates, the new consumption of tourists attracted by the Expo will be 1/4 higher than that of the current urban retail consumption. This will bring great impetus to the business of the core business circle and some traditional business circles.

The report also shows that the rental of Shanghai shopping malls in 2010 is expected to increase by 5%~10%.

Bailian has a high market share in department stores in Shanghai.

At present, the company has 11 metropolis department stores, shares Hongqiao friendship, has 4 old department stores, 3 community department stores, and 1 Oteri J discount stores.

According to Guo Hai securities estimates, according to Bailian shares accounted for 30% of Shanghai department store retail companies sales share estimates, World Expo will bring Bailian 6 billion 300 million ~99 billion yuan of sales revenue.

In addition, Bailian Limited by Share Ltd has specially produced the "Shanghai Expo English Training Manual", which is distributed to employees in various shopping malls.

At the same time, the shopping malls will also popularize the "10 100" service standards in a comprehensive way, including counter staff not wearing toe shoes, casual pants, working hours without chatting, "marking real prices, selling genuine products" and so on.

During the period in World Expo, Shanghai, at least one person can speak English and sign language in each of the 35 large department stores in Shanghai, such as 100 shops and Oriental Shopping malls.

The 35 shopping malls are located in the main commercial streets and business areas such as Nanjing Road Pedestrian Street, Huaihai Middle Road, Xujiahui and so on, including badian shop, Dongfang commercial building, Yongan general merchandise store and so on.

According to the request of Bailian Group, during the period of holding World Expo in Shanghai, all counters in every shopping mall must provide "three language" service in Chinese, English and sign language.

Department stores strive to be a franchised retail outlet in World Expo, with an estimated retail price of 8000.

By the end of 2009, the Shanghai World Expo licensed product management office had recruited more than 180 World Expo licensed products manufacturers, 8000 licensed products, and 38 franchised retail outlets, achieving 3 billion 100 million yuan in sales.

According to the recruitment plan, before the opening of World Expo in Shanghai, the scale of the 8000 retail outlets of World Expo licensed products will be formed nationwide, and the types of licensed products will also be enriched and improved.

Wangfujing department is looking for sales of licensed products.

In 2008, the Beijing Olympic Games concessionary goods created a sales miracle of 2 million 400 thousand yuan in daily sales, and the retailers of licensed commodities benefited from the promotion of Olympic licensed products, and the overall sales volume of the stores had a driving effect.

As a sales major of Beijing Olympic Games, the Wangfujing group has become a franchised retailer in World Expo, Shanghai, and has set up sales counters in Gong Mei building and department store.

"With the growing atmosphere of World Expo, the group will also increase the number of licensed counters and categories of licensed goods this year."

Wangfujing group responsible person said, because Beijing is not the venue of World Expo, so the sale of licensed commodities in World Expo should not exceed the Olympic Games, but still very optimistic about the sales prospects of World Expo licensed commodities.

Beijing Caishikou shopping mall hot investment gold bar

2010 Shanghai World Expo theme investment collection gold bar "Expo investment gold bar" at the beginning of the new year is listed in Beijing cabbage hundred companies.

Among them, the popular mascot of Haibao 50 grams of gold bullion investment for the first time in Beijing vegetable hundred single sales.

This Expo investment gold bar is made by the Shanghai World Expo Licensed Product Management Office authorized by Fuqi Jewelry Co., Ltd.

The "world investment gold bar" series is the world's first issue of World Expo theme investment gold bars, all casting in 9999 pure gold.

The specifications are 10 grams, 20 grams, 50 grams, 100 grams, 150 grams, 500 grams of six kinds, all with anti-counterfeiting trademarks and limited release.

Xiang Jiqing, general manager of the Bank of China Ltd., said that the price of gold bars was pparent. It was sold on the basis of the 9999 spot gold price of the Shanghai Gold Exchange on the same day, selling 15 yuan / gram, and reducing the spot gold price by 4 yuan / gram.

Carrefour and WAL-MART "secret war" Expo

The sale of the Expo special merchandise counters has been "dragons and tigers".

Since WAL-MART announced that its Nanpu Bridge store became the first sales outlet of the Expo licensed products, Carrefour also announced its participation in the Expo in March 18th. It stressed that the first Expo special merchandise shop opened by Carrefour Baoshan store in January 20th is the first Expo special merchandise store in the hypermarket industry.

"For overseas tourists to consider the convenience of carrying, they often choose small souvenirs like keychains and commemorative medals, while expensive vases and tea sets are very popular with local citizens in Shanghai."

The above counter staff told reporters.

Prior to that, Luo Shicheng, chief operating officer of WAL-MART China, said that WAL-MART is "focusing on participation" in the sale of licensed products in the Expo.

Bedora, vice president of Carrefour China, also admitted that the profits from the sale of licensed products were negligible. Carrefour's full participation was hoped to enhance the internal cohesion of enterprises and achieve both internal and external businesses.

So who is the first Expo concession merchandise store?

"It's hard to tell.

We were a group of them. The first batch has many homes. "

The Minister of sales management of the World Expo franchise commodity office is an explanation.

7 strategy promotes department stores to welcome world expo, optimize hardware environment and upgrade software services.

Strategy 1: improve the comprehensive service function of department stores.

On the one hand, we should strengthen the adjustment of business structure and promote the comprehensive optimization of department stores. With the construction of modern service industry gathering area, we will build a number of high-end department store facilities that reflect the latest commercial development level, reflecting the integration of domestic business with the world.

Strategy 2: promote the combination of business and tourism to form a bright spot for tourism consumption.

Relying on the well-known department store and its long historical human resources, we should build up the operation mechanism of the combination of Commerce, tourism and literature, and promote the overall development of the business travel resources, and cultivate and perfect a group of demonstration circles of business travel and literature.

Play the main role of department stores in major marketing activities such as important periods and festivals.

Strategy 3: optimize the overall image environment of business.

Efforts should be made to improve the overall level of department stores.

We should standardize and improve the facilities such as store recruitment, shop cards, light boxes, advertising texts, etc., to create a suitable humanistic environment and atmosphere for consumption, do a good job of displaying window displays and display the image of shopping malls and stores; standardize the relevant commercial facilities such as shopping arcade, guiding signs, rest seats, toilets and other related facilities, improve the hygiene, comfort and convenience of the consumption environment; and strengthen the technological pformation of energy saving in the business places, so as to fully reflect the commercial level of the international metropolis.

Strategy 4: promote barrier free construction of department stores.

Shopping mall entrance, access, elevator, staircase, toilet and other places to achieve barrier free; service desk, cash register and other low setting devices; parking facilities set up barrier free; striking location set up barrier free signs; large shopping malls set up barrier free moving road map.

The construction rate and universal service rate of barrier free facilities in new large commercial establishments should be guaranteed 100%.

The existing department store buildings should be intensified, and the rate of barrier free facilities and the universal service rate will strive to reach 100%.

The barrier free facilities that have been built should conform to the specifications, standards and ensure good use.

Strategy 5: promote credit consumer service.

Credit consumption in key regions and key units will be fully covered. Department stores should improve the level of e-commerce application, promote e-shopping, online pactions, and online payment, so as to provide consumers with fast, convenient and safe services.

Strategy 6: enhance business integrity.

The department store industry should set an example for the integrity construction and credit management of the main commercial streets, and strive to build the credit management system and the publicity system of the integrity of the main commercial streets.

Promote integrity services to the development of pre-sale and after-sales service extension.

Adhere to the contract integrity, quality integrity, measurement integrity, price integrity.

After sales, the quality responsibility system is first implemented.

We should strengthen the protection of commercial intellectual property rights, and build the streets and demonstration shops of Shanghai city's no fake demonstration shops, so as to achieve commercial and commercial fraud.

Strategy 7: comprehensively improve the quality of staff in department stores.

Improve staff's Putonghua and English ability, strive for department store employees under 45 years old, and everyone has suitable commercial foreign language receptionist for job requirements. 100 basic oral skills, master the basic knowledge and job skills of goods and services in this post.

The staff at the front desk and the shopping guide can receive customers in bilingual and sign language. Each store and each floor must have employees trained in basic bilingual and sign language reception skills.