• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    The Trend Of Clothing E-Commerce

    2010/6/19 15:13:00 44

    Clothing E-Commerce

    It is understood that in all the current e-commerce, clothing e-commerce is a unique show, the growth is gratifying, rising momentum is relatively strong.

    Anta, XTEP, seven wolves, Hongxing Erke and other enterprises are also unable to restrain themselves, and gradually plan to enter the process of e-commerce.


    Small and medium-sized second-line famous brands have made great progress due to their rapid changes, the younger members of the company, and the rapid pformation of catering to the development of e-commerce.

    The whole garment industry seems to have been shocked by e-commerce and has entered an unprecedented process of information and networking.

    It is expected that in the next year, the field of clothing e-commerce will be greatly breakthroughs and enter the explosive growth period.


    With the deepening, popularization and opening up of the Internet, with the rapid development of technological means, the growth rate of the clothing e-commerce market is far beyond the imagination of the Chinese people.

    At the same time, through a large number of forerunners in the electronic commerce industry, we have spared no effort in fostering the market. Through the guidance of users' consumption thinking and consumption habits, websites have greatly strengthened the user experience and continuously introduced new products to meet users' needs, making the difference between online shopping and field shopping smaller and smaller, and even surpassing some aspects.

    Nowadays, the field of clothing e-commerce has entered a period of rapid growth, and has begun to explode and become a new favorite of urban white-collar workers.


    Why is clothing e-commerce so hot?

    Why did the giants of clothing industry step into this field to dig gold?

    How much business opportunities are there?


    First, the general trend of the international community.


    Nowadays, in the developed countries of Europe and America, because of the maturity and standardization of the B2C market, most residents have the experience of buying clothes through the Internet.

    According to statistics, clothing e-commerce is the top5 in the electronic commerce field, and its development momentum is swift and violent.

    The Chinese market is not inferior to Europe and the United States, but the current development is obviously lagging behind the international market.


    Through comparative analysis of domestic and foreign markets, it can be found that clothing e-commerce can definitely be called a blue ocean in the field of clothing, and the appreciation space is huge.

    As a traditional clothing enterprise in the deep red sea, it is not surprising to see such a blank market.


    Two, user demand is the baton.


    The emergence of some market forerunners ignites the spark of clothing e-commerce and the burning of the prairie fire to the whole industry.

    The rapid development of E-commerce makes traditional clothing enterprises feel a direct threat and virtually robs the future mainstream market.


    Especially for branded clothing, they want to face the urban white-collar workers who have the ability to consume. But because of the fast pace of life, white-collar groups are almost always in the Internet, and seldom have time to patronize traditional stores.

    Garment enterprises have almost lost their core competitiveness when facing major changes in their working habits and habits.

    The result is that we lose the future.

    In the face of such a situation, the best way for clothing enterprises is not to evade, but to take a positive attitude to participate in it.


    On the other hand, the forerunner is not perfect, unable to fully meet the needs of users.

    The quality of some e-commerce websites has always been criticized by others, and some websites are too single.

    For users, single brand and single breed can not satisfy their demand for comprehensive shopping. Internet users' thirst for and demand for brand department stores is more and more intense.


    What psychological needs do Internet users have in the process of online shopping?

    First, the quality of clothing is guaranteed, and people can buy it reassurance: two, the diversity and variety of the variety. The larger the user can choose, the better the user will have a sense of accomplishment in the purchase process: three, do not worry about after sale, and provide convenient delivery.

    The three problems have been solved and the door of electronic commerce has been opened.


    Standing at the user's point of view, no matter what kind of clothing website, the ultimate goal is to satisfy the market, develop deeply around the needs of users, make products that are highly correlated with users, and win the favor of users.


    Three. Who can win in the era of horse race?


    Although the prospect of clothing e-commerce has been widely valued, no one has yet to be a market leader. There are many business opportunities.

    Who can win in the era of horse race?


    At present, Anta, XTEP, seven wolves and Hongxing Erke are excellent local garment enterprises. They are starting to increase investment in Internet marketing and e-commerce. Last week, at the Xiamen University's 2010 Online Marketing and e-commerce summit in Xiamen, which was jointly organized by Wan Rui data and the legend of Ying Yang, the network leaders of China's Information Industry Bureau, China Internet TV, China Unicom, NetEase, Sina, Sohu, Tianya, Renren, Lei and other famous Internet marketing experts and Jinjiang's famous garment enterprises jointly explored how the apparel enterprises try online marketing, break through the traditional retail mode, and use e-commerce channels to drive sales.

    At the meeting, Wan Qin data CEO Qin Wen said, "Internet panoramic data will give great changes to network marketing. Through data collection and analysis, we can infer consumers' behavior habits and consumption tendency, which will save huge advertising for enterprises."

    An important reason why the traditional clothing enterprises try to sell water online is not optimistic by the industry. Any traditional garment production enterprise has established a huge marketing channel through years of accumulation. There is a huge conflict of interests between the network marketing and the existing channels. This contradiction can not be effectively solved by traditional clothing enterprises in a short time.

    If this problem is not solved, Internet marketing can hardly be launched on a large scale, which will naturally affect users' consumption behavior.

    However, more and more enterprises are aware that the audience data is the currency of advertisers, and this reason drives entrepreneurs to actively try to network precise marketing.


    Brand clothing enterprises have a misunderstanding. They believe that clothing e-commerce is merely changing the venue from the store to the Internet. In fact, this is very inaccurate.

    Network marketing, brand operation, online promotion, logistics and distribution, and a series of problems need to be solved.

    Therefore, network marketing is not simply selling clothes on the Internet, especially for brands, network branding and brand networking are inevitable choices.

    In the era of horse race enclosure, those who have money can get the first mover advantage, but the first step does not mean that the market is completely in hand.

    What can really win in the market is nothing more than a comprehensive contest of capital, talent and other indicators.


     
    • Related reading

    Color Marketing As A Blind Spot For Development

    Market network
    |
    2010/6/18 17:56:00
    35

    The Way To Learn Strategic Marketing

    Market network
    |
    2010/6/18 16:51:00
    52

    Traditional Clothing Brand Wants To Test Water Online Shopping

    Market network
    |
    2010/6/2 10:16:00
    32

    Garment Enterprises Are Fully Committed To E-Commerce

    Market network
    |
    2010/5/21 9:36:00
    26

    The Delegation Discussed The Development Of Online Trade Of Humen Garment Enterprises.

    Market network
    |
    2010/5/18 10:52:00
    18
    Read the next article

    中消協調查主流品牌登山服質量均良好

    中消協今天公布的對登山服(俗稱沖鋒衣)進行的比較試驗結果顯示,被檢測的10個主流品牌登山服質量均良好

    主站蜘蛛池模板: 韩国电影吃奶喷奶水的电影 | 国产精品久久久| 亚洲网站免费观看| 久久成人免费电影| 国产探花在线视频| 欧美第一页浮力影院| 小受bl灌满白浊夹多人4p| 国产又猛又黄又爽| 亚洲A∨无码一区二区三区| avav在线看| 日韩色图在线观看| 国产色婷婷精品综合在线| 亚洲日本乱码在线观看| swag合集120部| 特级毛片全部免费播放a一级| 成年免费a级毛片| 国产乱女乱子视频在线播放| 乱淫片免费影院观看| 手机在线看片国产日韩生活片| 爱情岛论坛网亚洲品质自拍| 大伊香蕉在线精品视频人碰人 | 亚洲伊人久久大香线蕉结合 | 亚洲精品中文字幕无码蜜桃| 一级女性全黄生活片免费看| 色噜噜久久综合伊人一本| 日韩一级黄色片| 国产无套粉嫩白浆在线| 亚洲中文字幕无码一久久区| 2019天天做天天拍天天夜| 欧美黑人xxxx性高清版| 在线观看中文字幕第一页| 人人超人人97超人人女| mm1313亚洲精品国产| 波多野结大战三个黑鬼| 城中村找个白皙丰满妇女在线播放| 免费a级毛片无码| japanese国产在线看| 男人扒开女人下面狂躁动漫版 | 亚洲图片欧美文学小说激情| 91精品国产91久久| 正在播放国产精品|