The Trend Of Clothing E-Commerce

It is understood that in all the current e-commerce, clothing e-commerce is a unique show, the growth is gratifying, rising momentum is relatively strong.

Small and medium-sized second-line famous brands have made great progress due to their rapid changes, the younger members of the company, and the rapid pformation of catering to the development of e-commerce.

The whole garment industry seems to have been shocked by e-commerce and has entered an unprecedented process of information and networking.

It is expected that in the next year, the field of clothing e-commerce will be greatly breakthroughs and enter the explosive growth period.

With the deepening, popularization and opening up of the Internet, with the rapid development of technological means, the growth rate of the clothing e-commerce market is far beyond the imagination of the Chinese people.

At the same time, through a large number of forerunners in the electronic commerce industry, we have spared no effort in fostering the market. Through the guidance of users' consumption thinking and consumption habits, websites have greatly strengthened the user experience and continuously introduced new products to meet users' needs, making the difference between online shopping and field shopping smaller and smaller, and even surpassing some aspects.

Nowadays, the field of clothing e-commerce has entered a period of rapid growth, and has begun to explode and become a new favorite of urban white-collar workers.

Why is clothing e-commerce so hot?

Why did the giants of clothing industry step into this field to dig gold?

How much business opportunities are there?

First, the general trend of the international community.

Nowadays, in the developed countries of Europe and America, because of the maturity and standardization of the B2C market, most residents have the experience of buying clothes through the Internet.

According to statistics, clothing e-commerce is the top5 in the electronic commerce field, and its development momentum is swift and violent.

The Chinese market is not inferior to Europe and the United States, but the current development is obviously lagging behind the international market.

Through comparative analysis of domestic and foreign markets, it can be found that clothing e-commerce can definitely be called a blue ocean in the field of clothing, and the appreciation space is huge.

As a traditional clothing enterprise in the deep red sea, it is not surprising to see such a blank market.

Two, user demand is the baton.

The emergence of some market forerunners ignites the spark of clothing e-commerce and the burning of the prairie fire to the whole industry.

The rapid development of E-commerce makes traditional clothing enterprises feel a direct threat and virtually robs the future mainstream market.

Especially for branded clothing, they want to face the urban white-collar workers who have the ability to consume. But because of the fast pace of life, white-collar groups are almost always in the Internet, and seldom have time to patronize traditional stores.

Garment enterprises have almost lost their core competitiveness when facing major changes in their working habits and habits.

The result is that we lose the future.

In the face of such a situation, the best way for clothing enterprises is not to evade, but to take a positive attitude to participate in it.

On the other hand, the forerunner is not perfect, unable to fully meet the needs of users.

The quality of some e-commerce websites has always been criticized by others, and some websites are too single.

For users, single brand and single breed can not satisfy their demand for comprehensive shopping. Internet users' thirst for and demand for brand department stores is more and more intense.

What psychological needs do Internet users have in the process of online shopping?

First, the quality of clothing is guaranteed, and people can buy it reassurance: two, the diversity and variety of the variety. The larger the user can choose, the better the user will have a sense of accomplishment in the purchase process: three, do not worry about after sale, and provide convenient delivery.

The three problems have been solved and the door of electronic commerce has been opened.

Standing at the user's point of view, no matter what kind of clothing website, the ultimate goal is to satisfy the market, develop deeply around the needs of users, make products that are highly correlated with users, and win the favor of users.

Three. Who can win in the era of horse race?

Although the prospect of clothing e-commerce has been widely valued, no one has yet to be a market leader. There are many business opportunities.

Who can win in the era of horse race?

At present, Anta, XTEP, seven wolves and Hongxing Erke are excellent local garment enterprises. They are starting to increase investment in Internet marketing and e-commerce. Last week, at the Xiamen University's 2010 Online Marketing and e-commerce summit in Xiamen, which was jointly organized by Wan Rui data and the legend of Ying Yang, the network leaders of China's Information Industry Bureau, China Internet TV, China Unicom, NetEase, Sina, Sohu, Tianya, Renren, Lei and other famous Internet marketing experts and Jinjiang's famous garment enterprises jointly explored how the apparel enterprises try online marketing, break through the traditional retail mode, and use e-commerce channels to drive sales.

At the meeting, Wan Qin data CEO Qin Wen said, "Internet panoramic data will give great changes to network marketing. Through data collection and analysis, we can infer consumers' behavior habits and consumption tendency, which will save huge advertising for enterprises."

An important reason why the traditional clothing enterprises try to sell water online is not optimistic by the industry. Any traditional garment production enterprise has established a huge marketing channel through years of accumulation. There is a huge conflict of interests between the network marketing and the existing channels. This contradiction can not be effectively solved by traditional clothing enterprises in a short time.

If this problem is not solved, Internet marketing can hardly be launched on a large scale, which will naturally affect users' consumption behavior.

However, more and more enterprises are aware that the audience data is the currency of advertisers, and this reason drives entrepreneurs to actively try to network precise marketing.

Brand clothing enterprises have a misunderstanding. They believe that clothing e-commerce is merely changing the venue from the store to the Internet. In fact, this is very inaccurate.

Network marketing, brand operation, online promotion, logistics and distribution, and a series of problems need to be solved.

Therefore, network marketing is not simply selling clothes on the Internet, especially for brands, network branding and brand networking are inevitable choices.

In the era of horse race enclosure, those who have money can get the first mover advantage, but the first step does not mean that the market is completely in hand.

What can really win in the market is nothing more than a comprehensive contest of capital, talent and other indicators.