Interpretation Of China'S E-Commerce Policy 2010 (2)

Interpretation of policy: traditional business enterprises vigorously enter

The Ministry of Commerce revealed that it is drafting a document on supporting traditional commercial enterprises to enter e-commerce.

Policy interpretation two: online shopping platform integrity system further specification

At present, China's online shopping has entered a period of rapid growth, becoming the most representative new consumption mode.

However, the consequent complaint disputes have become the bottleneck restricting the development of online shopping.

While promoting traditional enterprises to enter e-commerce, the Ministry of Commerce revealed that they will give more attention and policy guidance to the traditional commercial enterprises in terms of payment means and integrity system in the network platform.

B2B Research Center believes that for online shopping, the construction of integrity system and payment means is particularly important.

Without the formation of a good credit system, more people will be blocked from joining the ranks of online shopping.

The payment method is equally important. A convenient and safe means of payment will bring a good shopping experience to the users and promote the development of online shopping. A moderately diversified market structure will not only help users enjoy a better service experience, but also help prevent the monopoly of "one strong monopoly".

In this regard, the China UnionPay undoubtedly pioneered a useful exploration.

In March 18th, the UnionPay with 2 billion 70 million bank card users announced that it would cooperate with PayPal, the world's largest online payment processing system outside credit card, which would allow Chinese UnionPay users to settle accounts in nearly 8 million Internet businesses around the world.

Policy interpretation three: the physical market and the online market will be further integrated.

With the vigorous development of e-commerce, it has become a new trend.

Policy interpretation four: the construction of rural circulation system will increase.

Yao Jian, spokesman of the Ministry of Commerce, said that we should speed up the construction of rural circulation system and expand rural consumption.

In December 2009, China issued the "opinions on accelerating the development of e-commerce in the circulation field".

The view points out that we should enhance the public's awareness and participation in e-commerce, expand the consumption field suitable for online pactions, and cultivate and expand online consumer groups.

The next wave of China's Internet is undoubtedly the rural market with huge consumption potential and 900 million population.

In 2009, the domestic consumption market achieved rapid growth, and the potential of rural consumption growth was huge.

The rural market has the characteristics of scattered consumption and backward circulation facilities, and the cost of rural business operation is high. The construction of rural circulation system can effectively improve the situation and promote the development of rural consumption market.

At the same time, some provinces and municipalities in China took the lead in this exploration and explored a feasible road.

Under the guidance of central document No.1, in 2009, the CPC Zhejiang provincial Party Committee Organization Department, on the basis of the long distance party education system in the whole province, according to the important instructions of "the party members were educated and benefited from the farmers" in the CPC Central Committee, jointly launched the "three vertical and one horizontal" rural informatization general strategy with the Zhejiang Provincial Commission of letters, agriculture department, Zhejiang Telecom and Internet Sheng Telecom, and built the "era pioneer, rural information integrated service platform".

Only half a year has completed the pilot project of rural comprehensive informatization in 66 towns.

In 2010, we planned to build 500 villages and towns platforms, and strive to cover more than 1000 villages and towns in Zhejiang in 2011, and take the lead in realizing the rural informatization in China.

Through the innovative thinking of "three vertical and one horizontal", the project takes the rural government affairs, commerce and services as the vertical, the township comprehensive information service platform as the horizontal, integrates the rural township government affairs, the farmers' e-business activities and the corresponding information services, and integrates the resources with the Internet to build a "three in one" rural integrated information service platform for "farmers, rural areas and agriculture" to provide government, business and services.

This is of great practical significance for improving the public's awareness and participation in e-commerce, expanding the consumption field suitable for online pactions, and cultivating and expanding online consumer groups.