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    Children'S Clothing Quickly Attack Chinese Market

    2010/6/21 14:48:00 40

    Children'S Wear

    China's children's wear market is indeed a huge cake. Every year, hundreds of millions of consumer market has become the object of children's clothing enterprises to compete with each other with absolute seduction.

    The rapid rise of China's economy has led to the entire consumer market.

    It is not hard to see that China's children's wear market is no longer the same.

    Local children's clothing quickly branded in a short time, the speed is amazing.

    I'm glad to hear that, while foreign children's clothing is rapidly attacking the Chinese market while the Chinese market is being marketed, who is the last winner?


    Although Chinese children's wear starts late, excellent children's wear brands are still numerous.

    At present, the market share of Chinese children's clothing is considerable, but the fruit of high-end consumer market is still limited to a few Chinese children's clothing.

    China's hundreds of millions of children's clothing market, high-end consumption is not unusual.

    This is also the reason for many foreign children's clothing entering the Chinese market, but occupying China's high-end market is not the purpose of those children's clothes.

    Earlier, many foreign children's clothing went into China with great momentum.

    In the past few years, Italy mirtillo brand children's clothing entered the Chinese market.

    They mainly attack China's high-end market, and the price of a children's clothing is often tens of thousands of thousands, creating the myth of China's 10000 yuan children's wear.

    But its apparent narrowing is also the biggest obstacle to making a long, long stay.


    If children want to have a place in China, they must have a competitive advantage.

    Obviously, the competition of Chinese children's clothing in the Chinese market is not confined to the competition between foreign children's clothing and foreign children's clothing.

    With the rapid growth of Chinese children's clothing, the competition between local children's wear and children's wear is becoming increasingly fierce.


    Compared with foreign children's clothing, Chinese children's clothing has no advantage in design.

    But foreign children's clothing also has some disadvantages in operation cost.

    Foreign children's clothing plus tariffs, freight and so on, and finally often with high level can only stand in high-end consumer goods or luxury goods ranks.

    Many children's clothing brands have realized such disadvantages.

    Children's clothing in China has begun to fight.

    Italy brand mirtillo takes the lead in integrating all the advantages and makes full use of it in the Chinese market.


    It is reported that mirtillo has a production base in mainland China.

    This pure Italy design style children's clothing brand has no doubt that there are many advantages that many peers can't catch up with.

    Now it is also the first in China: foreign designs, some of which are produced in Italy, and some products are made in China.

    According to the consumption characteristics and market characteristics of Chinese children's clothing, we formulate the marketing strategy and strategy of the fit market.


    In order to make a difference in the Chinese market, children's clothing must have their own competitive advantages.

    At present, many foreign children's clothing has been aware of the localization of foreign children's clothing.

    It seems that the last cake of Chinese children's clothing market has also been four.

    With competition, the market will be perfected. We are looking forward to the perfect Chinese children's wear market.

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