Credit Crisis: How To Develop Professional Textile Machinery Exhibition?

"One piece of plastic cloth is separated by the bustling electronic industry exhibition. On the other hand, only the exhibitors of enterprises are holding the empty nest textile machine exhibition. Before the exhibition, the people who play the banner of certain associations and certain economic and trade commissions will flutter the scale of the exhibition and the number of spectators. Now they even talk about a service hotline. They are also saying that you have a lot of things. This messy exhibition is simply empty handed!" a salesman of a textile machinery enterprise told reporters.

Such a scenario believes that most spinning and weaving enterprises have gone through the confusion of exhibition market, which has made the exhibitors break their hearts.

I want to discuss with the enterprises about how to expand the living space of the local and professional textile machinery exhibition, but we find that it is more practical for such an exhibition to exist.

Credibility leads to survival crisis

In recent years, with the upgrading of China's textile industry and the rapid development of the exhibition industry, all kinds of textile machinery exhibitions are spreading all over the country.

On the one hand, the textile machinery exhibition has provided a platform for display and exchange for textile machinery enterprises and textile enterprises at home and abroad; on the other hand, some textile machinery exhibitions have been reduced to the tools of profit making by some interest groups.

According to statistics, at present, apart from the two major textile machinery exhibitions in Beijing and Shanghai, there are about 15~16 textile machinery exhibitions held in different cities every year.

Compared with the more mature Beijing and Shanghai textile machinery exhibition, the local exhibitions are still cotton spinning, chemical fiber, printing and dyeing, and so on. They are large and incomplete, small and not specialized. Besides, the organization and service level of the exhibition are poor. Most of the exhibitions have become tasteless.

As the saying goes, "only once."

The confusion of the textile machinery exhibition market has seriously damaged the enthusiasm and confidence of the spinning machinery enterprises participating in the exhibition, and has also destroyed the order and credibility of the entire exhibition market.

Even some local exhibitions with pure motives and definite advantages and values will inevitably fall into a crisis of confidence.

There is a textile machinery exhibition in the south. There are more than 500 booths in the early stage. Only 200 booths were held this year, with the exhibition area shrunk by 60%, because there are 7 textile machinery exhibitions in the same area.

In order to survive, the organizing committee decided to change the exhibition cycle to two years.

Textile machinery enterprises generally believe that the two-year Beijing International Textile Machinery Exhibition and the Shanghai textile industry exhibition have been able to meet the needs of most enterprises exhibiting and visiting.

Under such circumstances, is there any significance for the local and professional textile machinery exhibition?

There is demand but no shortage.

It should be said that there is still a certain market demand for local and professional textile machinery exhibitions.

Wang Shaoming, deputy general manager of Xinjiang Yida Textile Co., Ltd., in an interview with reporters, said: "for the user enterprises, we have both the demand for equipment purchase. At the same time, we also attach great importance to technological pformation. We are concerned about the relevant information of the parts and components that are equipped with the main engine. And for cost consideration, we will also pay attention to the products of some small and medium-sized textile enterprises.

However, exhibitors at large international textile machinery show have certain entry barriers, and some small accessories and equipment manufacturers often do not see them at the exhibition.

Perhaps diversification and specialization of small exhibitions can meet this demand. "

In addition, we know that textile industry enterprises will participate selectively in some local exhibitions held in the developed areas of textile industry and concentrated industrial clusters.

Because the exhibition provides them with opportunities to get close to users and consolidate the local market, especially the emerging small and medium-sized private enterprises. Local exhibitions are often a breakthrough for them to develop the local market.

However, user enterprises also emphasize that these local exhibitions should have a clear positioning or specialization features, in order to become a useful supplement to comprehensive exhibitions.

Bao Guanghua, general manager of Sichuan cotton and hemp group Mianyang group textile company, suggests that the local and professional textile machinery exhibition is best not to be an exhibition. It is more effective for the exchange of technical information to take the form of the forum of supply and demand sides.

Some textile industry insiders believe that the development of textile machinery products has its own characteristics. In a short period of time, it is impossible for new products to appear. Too many exhibitions will only make enterprises spend a lot of manpower, material and financial resources, and disrupt the normal product R & D at the same time.

Some small exhibitions do not have the basic foundation for exhibition. They can not arouse the interest of professionals and exhibitors. The organizers only want to be busy or just driven by interests.

The contingency and necessity of being replaced

If there is demand, there will be the need to meet the needs, but the choice of the way of existence is different.

User enterprises have the need to understand information and seek technical support. Textile machinery enterprises have the need to display products and obtain user needs. When enterprises generally lose confidence in the form of exhibition, some new forms of communication emerge quietly in the industry.

For example, various technical exchange meetings, product seminars, and supply and demand meetings organized by enterprises are very popular in the industry.

A textile enterprise responsible for technical equipment insiders told reporters: now many textile machinery enterprises have invited and organized textile user enterprises to visit the production site, display their products and answer user technical queries to textile machinery enterprises. Textile enterprises and trade associations will also organize textile machinery technology experts, textile machinery enterprises representatives and user enterprises to discuss and communicate with enterprises in general interest issues.

Textile machinery exhibition is actually the order meeting, and there is no need for frequent convening.

It turned out that the scale of exhibitors abroad and the number of overseas exhibitors were important factors for enterprises to weigh whether they would take part in a spinning machine exhibition.

Now, textile machinery enterprises no longer expect to be able to name the international textile machinery exhibition at random, but go abroad to participate in the local textile machinery exhibition.

In the exhibition information of various media, textile machinery exhibitions organized by India, Pakistan, Bangladesh and other countries have sent warm invitation to China's textile machinery enterprises.

The scale of exhibitors in China's textile machinery enterprises is also increasing. Even some small and medium-sized private enterprises are exhibiting voluntarily abroad.

Even the first Russian textile machinery exhibition has attracted many textile machinery enterprises.

Some people believe that the technical exchange will replace the professional spinning show?

Will the overseas textile machinery exhibition replace the local textile machinery exhibition?

Such a hypothesis may be accidental, but if the local and professional textile show is not integrated and standardized, the result of the substitution may arise.