Don'T Let After-Sales Service Lower Brand Image.

With the improvement of people's living standard, people's dressing is becoming more and more exquisite. The high-grade leather bags and high-grade leather shoes are increasing. There are more and more disputes in the process of sending and washing. In view of this situation, Tianjin has issued the first unified standard contract for leather shoes (leather goods and bags) in the country.

The competition in the shoe market is no longer just about quantity, quality and brand competition. Today, with the competition becoming more and more intense, it seems more important to have better service.

But from this year's "3. 15" voting data, 91.51% of consumers believe that the after-sale service of shoe enterprises is "general", indicating that the after-sales service of shoe enterprises is not in place.

Now most shoe companies focus on pre-sale marketing services, while lagging behind after-sales service, but after all, after-sales service is indeed able to destroy the brand's hard built image.

Nowadays, when consumers choose products, they not only pay attention to the product entities themselves, but also pay more attention to the after-sales service of products when the quality and performance of similar products are similar.

Therefore, when providing cheap and good products, enterprises provide consumers with perfect after-sales service, which has become a new focus of competition in modern enterprises.

After sales service is related to the establishment of a brand image, and even directly affects the survival and development of enterprises.

After sale service is one of the key points in the whole sales process of shoe products. It is the inevitable outcome of fierce market competition and the foundation of a brand based on strong hands. It is also the responsibility and obligation of enterprises to sell products.

Shoe companies need to constantly learn the concept of service marketing, learn from the effective service experience at home and abroad, and integrate them with innovation to form an after-sale service concept system with their own characteristics.

By conveying this concept, we can improve the sense of service of all employees, so as to truly implement all aspects of production and operation of enterprises, gather more market popularity for brands, and improve the profitability and market share of enterprises.

In the face of fierce competition, only by providing real services to consumers can we communicate with consumers in depth and cultivate loyal customers.

According to the insiders, after-sales service itself is an extension service of products on the basis of quality. It is a means of brand value increment, while shoe enterprise brand promotes after-sales service, not only to win the recognition of consumers, but also to increase the brand reputation.

With the continuous updating of communication equipment and the increase of information pmission channels, consumers will promote different brands according to the satisfaction of purchased products, which is called "word of mouth".

If customers are satisfied, they will continue to buy products and propagate them actively.

If the customer is not satisfied with the service, according to the research results, 96% of the consumers will not complain if they are not in good service, but 90% of the customers are not satisfied with the product. They will not buy the company's products or services, or tell their experiences to at least 9 other people. 13% of the consumers who are not satisfied with the experience will tell them more than 20 people.

Therefore, when the product is complained by consumers, the most avoiding shoe manufacturers and shoe manufacturers are taking evasive policies.

At the same time, perfect after-sales service can play a turning around effect.

In this case, shoe companies should pay attention to consumers' feelings, use psychological knowledge and interpersonal communication skills to soothe their emotions, and help them solve problems in real time to make up for the regret that products bring to them, so that consumers can reestablish their sense of identity for enterprises.

Of course, all these require support from shoe manufacturers to make good quality products, improve sales terminals and train excellent service personnel, so as to promote the smooth progress of service work, otherwise everything is empty talk.

In short, good after-sales service is an important way to establish corporate image and expand brand effect.

In the 2010 shoe market, the shoe companies only actively manage brands, pay attention to brand growth and after-sales service construction, and strive to build the core competitiveness of shoe enterprises, so that they can grow and expand in the industry.