Is Our Clothing Industry Saturated?

At present, many garment enterprises complain that consumers are more and more strict in choosing and demanding clothes, and the market competition is becoming more and more fierce. Business is becoming more and more difficult. In their view, the Chinese clothing market is saturated. However, in my view, the Chinese clothing market is far away from saturation.

Many women shop in Chinese shopping malls or department stores. There is such a feeling that when she wants to shop in a shopping mall and buys clothes, she usually walks through 5 or 10 brand stores. The shop behind does not want to see it, because she thinks the clothes are basically different.

So it's still very difficult to spend money excitedly in China's shopping malls.

Based on this, I think the Chinese clothing market is not satisfied at all, and consumers' wishes are not satisfied at all.

Now it's just a lot of quantity, but homogenization is too serious.

Every year, I go to France and Europe to explore with the fashion industry. During the inspection, I find that people who go with them will go crazy in the shopping mall, and see what they buy, and they often sigh that "this thing is too beautiful", "I must buy it back."

Why is that so?

I think this is mainly due to the great difference between foreign brands and brands, each brand has its own unique personality.

No woman would like to sit in an elevator room or in a McDonald's for lunch, and find that the clothes of the people around them are the same as those of their own.

What Chinese enterprises need to do is to differentiate their brand's feelings from others' homes, and then provide customers with more choices so that they have the chance to survive.

China's market is a big market.

Think of it, Japan is a country with only one or two hundred million people, but the president of UNIQLO can make the richest. UNIQLO's sales in China can reach six yuan or seven billion yuan.

Arguably, China can produce some big brands that can only make 20 billion or even 30 billion yuan in China's domestic market, but the fact is - No.

China's clothing consumption market will gradually enter the personalized market after 2010. In this process, everyone wants to make their personalities fully publicized through combination and matching, rather than dress like others. This is a taboo by more and more people.

In my opinion, the future of Chinese market is that every brand must be differentiated and personalized.

To meet this need, the market is very large and far from being satisfied.