• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Lion: An American Lion Running In The Land Of China.

    2010/6/22 10:50:00 108

    Brand Marketing Of Sports Shoes

    Wen / Chen Liwan


    Lion brand, the exotic outdoor sports brand, is ancient and young for Chinese consumers.

    It has been a journey for more than a century since it was founded in the United States in 1908, but it did not enter the Chinese market until 2008.

    But surprisingly, in the short span of two years, the US "Lion" from the other side of the Pacific has developed rapidly.

    At present, its terminal sales network has reached more than 500, and its sales network has been spread all over the country, and is loved by Chinese consumers.

    Why can the lion brand get such a result in such a short period of time? What unique brand connotation does it have? The global shoe net reporter interviewed Mr. Wu Xiaoyong, the marketing director of Lion Brand China Sporting Goods Co., Ltd., with questions.


    A happy running lion


    "Let the noise of the city be released, relieve the worries in the work, and release the fragility of human nature. Let's return to the simplicity of the soul and realize the joy of another outdoor sport."


    Happiness is the source of outdoor sports.

    People walk out of the cities built by the cement, search for the green traces of nature, return to the simplicity of the truth, and search for the happiness in their hearts.

    Lion brand, a professional outdoor mountaineering brand with a long history of more than 100 years, has a thorough understanding of the market and industry and explores the essence of outdoor sports.


    Wu Xiaoyong, marketing director of Sheng Shi Wang sporting goods Co., Ltd., told reporters that most of the outdoor products in the market are now mixed up in a red sea, competing products, channels, terminals and so on, while the American lions are different from them.

    It is exploring the deeper connotation of outdoor sports --- happiness.

    "Consumer participation in outdoor activities, outing, mountaineering, adventure and so on, for what? Of course, happiness.

    The United States lion also saw this point, put forward the "happy outdoor" brand concept, to advocate a free and happy outdoor lifestyle for consumers.

    Wu Xiaoyong said.


    The differential positioning of the US lions has jumped out of all kinds of "competition" of outdoor sports brands on the old road, and entered the new field of happy outdoor, explaining the essence of outdoor sports life.

    Bold, bold and unruly...

    The lion's card is like an American lion running happily on the prairie, interpreting the style of outdoor life.

    {page_break}


    Quality, achievement hundred years classic outdoor brand


    I remember a mountaineer once said: the greatest attraction of outdoor sports comes from its uncertainty.

    And this uncertainty is mostly a risk.

    On the road of travellers, there are not only infinite scenery, but also many unknown risks.

    As the most intimate partner in the journey of "donkey friend", the quality of outdoor equipment has a great relationship.


    "Outdoor products are different from ordinary clothes. Comfort and beauty must also be considered for safety.

    For example, for example, when you were climbing, you accidentally fell down the cliff and were lucky to be caught by a branch.

    If you wear a professional outdoor mountaineering suit, enough to support hundreds of pounds of weight, maybe you will be saved, but if you wear ordinary clothes, then the situation may be very bad.

    Quality is the life for shoes and clothing enterprises. For outdoor products enterprises, it is the soul, without soul, and brand names exist in name only!


    Lion brand, adhering to the brand mission of building the most outdoor sports equipment in China, has been developing and researching outdoor professional products for many years, and has been doing its best to provide more simple, comfortable and practical outdoor sports products for outdoor sports enthusiasts in China.

    "A brand can exist for hundreds of years, and quality has to be said to be the most critical factor.

    From the authorization of the lion Lion International Investment Company, we are constantly improving our quality.

    In addition, we also set up a full inspection line for each product to carry out strict inspection to ensure that all the products are qualified and excellent.

    Director Wu said.


    The history of the century, the inheritance of the classic, the operation of the US lion brand in the Chinese market for more than two years, the brand image is deeply rooted in the hearts of the people, and the pace of progress is becoming more and more solid. As the slogan says, "maybe I can not be the first, but my feet tell me that every step has been improved, and I will create more sweat by creating more sweat."


    In the future, I believe that this 100 year outdoor sports brand will create more possibilities on the land of China.


     

    • Related reading

    The Environmental Responsibility Of Shoe Enterprises Is A Bright Spot &Nbsp; PEAK CSR Is Positively Related To Performance.

    Brand recommendation
    |
    2010/6/22 9:44:00
    42

    安踏贊助奧林匹克日長(zhǎng)跑活動(dòng)

    Brand recommendation
    |
    2010/6/21 14:53:00
    49

    樂(lè)淘網(wǎng):困惑的鞋子品牌全賣場(chǎng)

    Brand recommendation
    |
    2010/6/21 14:42:00
    60

    Amazon Upgrade Online Apparel Footwear Business: Focus On High-End Products

    Brand recommendation
    |
    2010/6/21 14:34:00
    38

    Hongxing Erke: Technological Invisible Champion Rising From Traditional Industries

    Brand recommendation
    |
    2010/6/21 9:42:00
    61
    Read the next article

    June 22Nd China International Home Textile Exhibition In The Eyes Of Brand Enterprises

    In June, the football world was boiling for the world cup, and the home textile industry jumped for the upcoming China International Home Textile Exhibition. &amp; ldquo; is the Shanghai home textile exhibition in August not like a world cup? &amp; rdquo; an insider asked reporters this way. &amp; ldquo; every home textile brand is an eager football team, and they are very competitive. &amp; rdquo; in the press.

    主站蜘蛛池模板: 最近免费中文字幕大全免费版视频 | 九九视频在线观看视频23| 91精品国产自产在线观看高清| 特级无码a级毛片特黄| 天天操免费视频| 人人妻人人澡人人爽欧美精品 | 国产亚洲人成a在线v网站| 久久伊人男人的天堂网站| 进进出出稚嫩娇小狭窄| 日本三人交xxx69视频| 国产一级一片免费播放| 中文字幕免费在线观看动作大片| 色哟哟国产精品免费观看| 精品视频在线观看一区二区三区 | 老司机福利深夜亚洲入口| 成人毛片在线视频| 全彩无翼乌之不知火舞无遮挡| ww在线观视频免费观看| 狠狠人妻久久久久久综合蜜桃| 国模吧双双大尺度炮交gogo| 亚洲欧美不卡视频| 性宝福精品导航| 日本在线视频播放| 吃奶摸下激烈免费视频免费| √在线天堂中文最新版网| 理论片在线观看免费| 国产综合欧美日韩视频一区| 亚洲av日韩综合一区在线观看| 麻豆中文字幕在线观看| 手机看片福利在线| 免费在线观看黄网| 91成年人免费视频| 日韩精品欧美激情亚洲综合| 国产一区二区三区在线观看免费| 一级做性色a爰片久久毛片免费| 男性玩尿眼玩法| 国产精品成人扳**a毛片| 久久精品国产亚洲7777| 翁熄系列乱老扒bd在线播放| 女人张腿让男桶免费视频大全| 亚洲成人高清在线|