Shoe Enterprise "Green Revolution" Sing The Main Melody Of CSR

Recently, the international authoritative certification body BV (BI Wei) officially released its certification report on PEAK's social responsibility report in 2009. The content shows that PEAK has achieved remarkable results in the CSR field in the past year. This report is also the first report of social responsibility released by the sports industry in 2009. As CSR is an important part of the core competitiveness of the brand, PEAK's compliance with the promised CSR will lead the development trend of the industry's social responsibility. The industry generally believes that the Environmental Protection Industry Association's "Green Star" environmental award is presented at the press conference on PEAK's social responsibility report. It is the environmental responsibility of the sports industry that will become a positive signal for the general trend of the industry.

Corporate CSR and performance are climbing

PEAK Corporate Social Responsibility Report 2009 is a comprehensive and complete corporate social responsibility document issued by PEAK following the international standard after its first social responsibility report.

It introduces in detail how PEAK is committed to becoming a representative corporate social citizen in China's private enterprises through the perfect social responsibility strategy, ideas, goals and mechanisms. It embodies the idea that PEAK has been pursuing economic benefits and environment and society three mutually balanced, promoting each other, and promoting the sustainable development of society with the development of enterprises.

At the same time, the report once again showed the good performance of PEAK in 2009, with a high growth rate of 34%.

In connection with this, PEAK's social responsibility report this year also has a more mature perspective and more rational thinking.

The 2009 report mainly consists of four parts: report policy statement, company profile and governance, social responsibility strategy and management system, and social responsibility performance disclosure including environmental protection, employees, supply chain management, products, shareholders, government and community and social welfare seven aspects.

More comprehensively and deeply unveil the curtain of the social responsibility system of the sports industry in the new era.

Xu Zhihua, PEAK sports CEO, said: "corporate social responsibility is an indispensable part of PEAK strategy. In the past twenty-one years, we have carried out corporate social responsibility unswervingly. Even in the most depressed period of the global economy, no compromise has been made.

As a leader in the field of basketball equipment, PEAK has made unremitting efforts to promote environmental protection, employee friendly care, technological innovation, invest in future education and contribute to a better community, and is committed to becoming a social citizen model for Chinese private enterprises.

PEAK always follows the principle of "creating an international brand and doing the right thing", bringing corporate social responsibility into the overall strategy, and jointly promoting the socialization of corporate responsibility and promoting the harmonious development of Chinese society.

The "green revolution" is the main theme of CSR.

Yu Yuefeng, vice president of China Environmental Protection Industry Association, presented PEAK sports certificate of "China's Green Star" product excellent enterprise to PEAK sports. This is also another honor of PEAK sports in the field of enterprise environmental protection after winning the "Green Star" product certification.

In recent years, PEAK has made active explorations in the field of environmental protection materials development and utilization, green design concept and whole enterprise environmental protection.

In 2009, a number of green products were designed in succession. NBA superstar Sean Batil and DECAM Bay Mutombo went on to compete in the April 6, 2009 competition wearing exclusive Green Star boots, advocating green movement, environmental protection first, and blowing a green environmental trend.

Industry analysts believe that this may be a strong signal of the "green revolution" in sports industry. In fact, the trend and concept of environmental protection have been surging in the industry for a long time.

Indeed, while consumers are wearing more healthy and comfortable products, they can reduce as much damage to the environment as possible and shoulder the sustainable responsibility of harmonious and win-win and scientific development.

As a leader in the practice of social responsibility in China's private enterprises, PEAK has entered the stage of responsibility practice from the concept introduction stage and the concept propaganda stage.

For the ordinary staff care development efforts, but also for the enterprise CSR injected a warm current.

Comfortable employees' living environment, colorful amateur cultural life, staff training and incentive mechanism, and humanized management all reveal the deep reasons for the employee's attitude.

Bao Yujun, a research fellow of the State Council Counselor's office, a consultant of the China private and Private Economy Research Association and President of the China Private Enterprise Research Association, said: "practicing social responsibility and charitable donations are very different, not just a check.

What PEAK advocates is a smart and sustainable social responsibility practice concept, such as offering PEAK's basketball development plan for the whole nation, providing comprehensive career development plans for PEAK employees, putting forward environmental protection requirements for supply chain and distributors, and providing training for PEAK business school, all of which reflect the deep consideration of PEAK in implementing social responsibilities.