World Cup A Fashion Marketing Feast

After waiting for four years, another world cup was opened. In the coming month, I believe that the elements of the world cup are indispensable in shopping malls, televisions and broadcasts, because this can stimulate countless people's adrenaline and the factors leading to Cormon's maladjustment are full of charm which is difficult to use language.

Although the "Hercules Cup" can only be lifted by one team in July 12th, "WorldCup" can be shared by all.

Of course, clothing enterprises will not miss it, and have already done so.

Nike and Adidas's dual male PK moved from the Beijing Olympic Games to the world cup in South Africa, like Transformers 2, where Optimus Prime and Megatron hit Eiffel Tower from the huff dam.

However, there are several brands that can be the official sponsor of the World Cup since 1970. How can anyone who has the strength of Nike sponsor the 1/3 team of the world cup?

We saw that England wore UMBRO and Cameroon chose Puma, and of course, the Korean national football team we should have seen in Johannesburg is wearing the Chinese sports brand Hongxing Erke.

Compared with the world cup preliminaries in South Africa three years ago, the Chinese football team was more cruel than ever. The Korean team sponsored by Hongxing Erke made the Chinese sports brand happy for three years, but when the world cup door was officially opened, it did not take Hongxing Erke's robe to the South African plane.

What kind of tragedy is this?

The original result was "the first time China sports brand appeared on the world cup," and "the North Korean team scored a ball in Brazil's team with the LOGO of Hongxing Erke".

According to people familiar with the matter, the endorsement fee of the Korean team signing hongxingerke is only $2 million, which is undoubtedly a high cost performance sponsorship.

But the North Korean team has decided that they will not wear the ball of Hongxing Erke in the world cup, which is also acquiesced by Hongxing Erke.

It is reported that the North Korean team will wear the Italy brand Pompei.

The reason why Hongxing Erke missed the last bus in the world cup is still unknown. However, it can be judged that the Chinese clothing brand has grown a new somersault when it comes to the marketing of the competition. It must be known that this is a big pit that can't climb out for four years.

By contrast, companies such as mus, bang, and noble birds have made full use of the elements of the world cup, playing the edge ball, and scoring as well.

Mts. Bang Wei cleverly designed a series of T-shirts with red and white colors printed on 8 and sky blue with 10 and so on. Every football fan knows that it is the shirt of Gerrard of England and Argentina of Messi.

The precious birds are playing the soccer culture in the World Cup series clothing. In this summer's expensive bird's T-shirt, in addition to the footage of football, it also highlights the colors of the popular team's flag.

Although there is no official LOGO of the world cup in South Africa, without FIFA's authorization, it has achieved the effect of World Cup marketing.

In the Chinese martial arts, one of the core techniques of Taijiquan is 42 dials.

For Chinese enterprises, as long as they play a rich imagination, find out the elements of the world cup, let the clothing and fans resonate with each other, then they can win a cup in the hot clothing market this summer.