Cha Shan Zhi Is Promoting The Cluster Of Garment Industry

The clothing market demand is showing a trend of fragmented, discontinuous and unsystematic, and increasingly difficult to meet. The town of Cha Shan, located in the north central part of Dongguan, Guangdong, is planning to further improve the independent innovation system, promote the development of industrial clusters, and guide enterprises to become bigger and stronger.

In June 1st, sponsored by the China clothing association, the Guangdong garment and apparel industry association and the Dongguan textile and Garment Industry Association jointly organized the "Cha Shan Town garment industry development and upgrading seminar" hosted by the people's Government of Cha Shan town of Dongguan.

Jiang Hengjie, deputy executive director of the China Apparel Association, Xie Qing, Deputy Secretary General of the China clothing association, chairman of the Guangdong apparel and apparel industry association, Liu Yue Ping, chairman of Dongguan textile and garment industry association Chen Yaohua and other industry associations, Han Yongsheng, Professor of Management School of Graduate School of Chinese Academy of Sciences, Li Kailuo and other experts and scholars, as well as Luo Bin, deputy secretary of Dongguan economic and Information Bureau, Secretary of town Town Committee, chairman of the town people's Congress, Lu Shaoxiong, deputy secretary of the town council, mayor and so on, attended by more than 160 people.

Participants from the macroeconomic situation, the development trend of the clothing industry, enterprise supply chain upgrading and market consumption hot spots, new business models and other aspects of the discussion.

Cha Shan Zhi is promoting industrial clustering.

Huang Shaofeng, deputy secretary and mayor of the Town Committee of Cha Shan town, emphatically introduced the development of clothing and clothing industry in Cha Shan town.

Huang Shao Feng said that the garment industry is a pillar industry in the town of Cha Shan. The town government will increase investment in the public service platform of the garment industry.

For the future development plan, the mayor of Huang Shaofeng pointed out that the town government will continue to accelerate the construction of a fair service platform for the industry and continuously promote the upgrading and development of the tea industry.

Liu Yueping, President of Guangdong clothing and apparel industry association, affirmed the achievements of the tea industry in his speech, and expressed confidence and expectation for the future development of the garment industry.

At the meeting, he also systematically introduced the development of clothing industry in Guangdong province and the trend and planning of future industrial development.

The venue of the symposium is located in the central and northern part of Dongguan City, Guangdong province. Its geographical location is superior and its clothing industry has a good foundation.

Cha Shan Town Committee and town government have attached great importance to the development of garment industry.

At present, there are 567 garment enterprises in Cha Shan town, the output value of garment industry is 5 billion 384 million yuan, sales volume is 6 billion 568 million yuan, fixed investment is 1 billion 520 million yuan, and equipment investment is 580 million yuan.

There are many kinds of clothing products in the town, including fashion, windbreaker, underwear, casual wear, children's clothing and so on, with underwear and children's clothing as the leading products.

The whole town has 18 own brand clothing enterprises. Many brands such as "sparrow" and "rabbit mark" have emerged, which have a certain position and influence in the domestic and foreign markets.

At present, the tea Town Committee and the town government plan to further improve the independent innovation system, promote the development of industrial clusters, and guide enterprises to become bigger and stronger.

New breakthroughs in industry development

Jiang Hengjie, executive vice president of China Garment Association, pointed out at the meeting that China's garment industry has experienced 30 years of rapid development and has gone to the historical opportunity of industrial adjustment and upgrading.

He believes that the development of China's garment industry can not be separated from the support of technology and brand, and the added value of hidden products should be excavated. The products with single attributes should be products with added value, such as cultural and emotional value.

He also focused on the five aspects of "clothing power": first, to have a buyer's team covering the whole world; two, to have a brand group with international influence and market control; three, to have the leading international R & D capability, standards and innovative products and technologies; four, to have strong voice and bargaining power in the fields of international cooperation and international trade; five, to have the global influence of clothing culture and the guiding power of fashion fashion.

The powerful country of clothing should start from technology, brand and culture, pform industries and upgrade industries.

The clothing industry should strive to achieve four breakthroughs in the industry's international status, technological innovation capability, brand innovation capability and industrial structure.

Professor Han Yongsheng, a graduate school of management at the Chinese Academy of Sciences, pointed out at the meeting that the demand for clothing market is showing fragmented, discontinuous and unsystematic trends and is becoming increasingly difficult to meet.

The purpose of purchase of clothing products reflects more a lifestyle or fashion, rather than just the basic needs of shelters and shelter.

The change of market demand is accelerating, and in order to meet the needs of these changes, enterprises need to respond quickly.

The traditional ordering system based brand operation mode, high inventory and high risk make enterprises pay attention to cost, quality and productivity, and try hard to shift the risk of inventory, but ignore reliable quick response.

The fast response system advocated by Prof. Han Yongsheng takes the supply chain as the core, and effectively restores the supply system to reduce inventory risk and achieve quick replenishment.

Through the practice of many enterprises, it is proved that this system can help garment manufacturers effectively improve on time delivery rate, shorten delivery time, reduce inventory in products and increase effective production capacity.

What kind of new global business order will China face from "China" to "China"?

How should China's fashion industry seek change and breakthroughs in the new business trend?

Li Kailuo, an economic research expert in the famous fashion industry, takes the theme of "making from China to China" as the theme of his speech. He comprehensively discusses the development trend and the latest characteristics of the fashionable commercial economy, and puts forward some thoughts and topics on how to adjust their business strategies and market views in the face of new business ecology and market competition, so as to provide a reference for the development strategy and business decision of China's clothing industry.

Focusing on the development strategy and business model innovation of fashion industry, Li Kailuo pointed out that the development trend of world economic globalization has brought new opportunities for growth to Chinese garment enterprises.

In this new era, the rule of growth is no longer additive, but subtraction and multiplication. By playing the brand effect, we aim at the highest value of the global industrial value chain and achieve the geometric growth of added value.

The powerful country of clothing should start from technology, brand and culture, pform industries and upgrade industries.

The clothing industry should strive to achieve four breakthroughs in the industry's international status, technological innovation capability, brand innovation capability and industrial structure.