• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Temperature Effect In Garment Industry

    2010/6/23 10:44:00 55

    Clothing

    It is not just crops that depend on the weather. Clothing is also greatly affected by the weather.

    In recent two years, the weather is abnormal, the clothing sales industry in the 1 degree effect is also very obvious, not only changes in style, even marketing strategy has changed accordingly.


     

    Temperature has great impact on clothing sales.


    In the clothing industry, there is a "1 degree effect" theory, that is, when the temperature changes at 1 degrees, the sales volume of clothing will change greatly.

    There is a "invisible link" between temperature and clothing sales. For example, when the temperature reaches 25 degrees, the sales of short sleeves and fish mouth shoes will start immediately, and when the temperature is above 29 degrees, the swimsuit and the cool slippers will be sold.


    Although women's clothing in Ji'nan shopping mall did not change by 1 degrees, the difference was obvious when there was a difference of four or five degrees.

    The sales director of the women's clothing area of the underground shopping plaza, Ginza, describes how the temperature affects clothing sales by looking at the clothes on the models.

    In early June, when the temperature of Ji'nan was hovering around 30 degrees Celsius, the models of women's wear area were mostly two waistlines with chiffon, small sling and chiffon sweater. The trousers were longer, even five pants, seven pants, and a lot of socks.

    In recent days, the temperature has been hovering around 35 degrees, and the models have begun to "undress". The mixture of the two sets of patterns has been reduced. The large skin of the bare skin and the suspending aprons are much larger. The mini skirts and hot pants are appearing in large numbers, and even the fabric of the clothes is developing towards light, thin and penetrating.


      

    Late summer discount will also be a step later.


    The abnormal weather has also made great changes in the style of women's clothing this year. This is the most obvious performance this spring.

    At that time, the summer was late, but some spring clothes had been sold out. Many counters had to match the summer Chiffon style with winter cardigan and even the thin cotton padded jacket for sale.

    It seems strange in the past, but this year it has become a trend of match.

    Not only the style of clothing is adjusted accordingly, but also the marketing strategy is adjusted accordingly.

    In late May, Ji'nan entered the hot summer, but this year until early June, sooner or later, it will feel chilly when going out with short sleeves. This also makes the light summer dress cabinet for more than half a month.


    In mid June of last year, the first batch of clothing and footwear had been sold for over half a month, and some of the styles will also be on sale.

    But many of the counters are still on sale, so the discount style is postponed, and it is expected to extend for another 1-2 weeks.

    Some counters said that although there are many discount styles on the counter, many of them are spring and summer styles. The formal summer wear has just been sold well, and sellers are reluctant to discount the new ones.


    Clothing sales fell at 36 C


    "At 36 degrees, the passenger flow has dropped significantly". The change of temperature has also made some individual clothing stores quite sensitive.

    Yang, manager of Purple Jade cheongsam hall, said that the customers were obviously fewer in recent days.

    Not only is the influence of hot weather unwilling to go shopping, but some people sweat too much to see some fancy styles of clothes, and they are too lazy to try on them.

    For some clothing gathering areas, business in the evening becomes particularly important.

    Ms. Cao, the owner of a foreign trade dress near Weiyi Road, said that it used to close at 7 o'clock in the evening, but now the number of customers coming shopping after dinner has increased significantly, and the closing time has even been extended to 9 at night.

    During the day, especially at noon, the number of customers obviously decreased, and when the weather was cool, there were quite a few women coming out of the office buildings.


    For individual clothing store owners, 36 degrees centigrade is not only a business impact, but also a higher cost. Air conditioners have to turn around when they start a shop. The cost of photoelectric charges increases by more than ten yuan per day.


      

    Retailers have considered the question of autumn wear.


    Although it is still summer, some clothing manufacturers will start to consider the order of autumn clothes.


    Mr. Chen, the agent of Yi Fei's clothing, said that in the past two years, the spring and autumn time has become longer. Especially in spring this year, the weather is getting warmer and warmer.

    In previous years, there was "spring neck" in spring in Ji'nan. After winter, it was summer, and the sales of spring clothes were not optimistic.

    This year's spring foreign minister, after entering the May, he acted as a brand of spring clothes, not to mention discount sales promotion, even last autumn's backlog of styles sold almost.

    And the processing of brand clothing usually takes a quarter of a year. He also adds temporary orders to manufacturers, but after a year, he is just in time to catch up with labor shortage. Manufacturers are trying to protect the supply of summer clothing. Orders for spring clothes are simply too late to make. If it is not the impact of shortages, Mr. Chen feels that this spring's sales can at least increase by 30%.

    Affected by this, he was also considering whether or not to take more goods in autumn clothes, but he was afraid of abnormal weather. "If the winter comes ahead of schedule, the more ordered autumn clothes will be kept in hand."


     

    • Related reading

    Old And New Mix And Match Sales Of Summer Clothes Are Tricky.

    Clothing management
    |
    2010/6/23 9:28:00
    46

    Clothing Stores Make Money In The Off-Season.

    Clothing management
    |
    2010/6/22 16:25:00
    249

    How Should A Novice Enter A Clothing Store?

    Clothing management
    |
    2010/6/22 16:22:00
    155

    Revealing The Inside Profit Of Garment Industry Operation Profit

    Clothing management
    |
    2010/6/22 16:20:00
    60

    Classic Display Rules For Clothing Stores

    Clothing management
    |
    2010/6/21 17:24:00
    76
    Read the next article

    Textile Machinery Exhibition: The Exhibition Has Become An Important Promoter Of The Development Of The Industry.

    With the rise of the service economy and the arrival of the era of global economic integration, the exhibition, as a platform for business communication and trade cooperation, has increasingly become an important &amp for promoting the market function of all entities and integrating into the global economy; ldquo; pushing hands &amp; rdquo; For textile machinery industry, the rise of professional textile machinery exhibition in China has indeed played a certain role in promoting the deve

    主站蜘蛛池模板: 精品国产品欧美日产在线| 成人毛片18女人毛片免费视频未| 日韩电影免费在线观看中文字幕| 女性自慰aⅴ片高清免费| 国产女合集六超多超嫩部| 亚洲欧洲自拍拍偷午夜色| 亚洲av成人片在线观看| 99久在线精品99re6视频| 美女视频黄频a免费大全视频| 日韩黄色一级大片| 国产网址在线观看| 狼色视频在线观免费观看| 亚洲日韩精品欧美一区二区| 曰批免费视频播放60分钟| jizzyou中国少妇| 国产三级在线观看播放| 再深点灬舒服灬太大了短文d| 久久无码人妻一区二区三区午夜| 18成禁人视频免费网站| 爱做久久久久久| 好吊妞在线播放| 亚洲综合久久久久久中文字幕| 丁香婷婷六月天| 翁止熄痒禁伦短文合集免费视频| 成人h在线播放| 国产一区二区三区在线观看免费 | 欧美不卡一区二区三区| 国内精品久久久久久久97牛牛| 你是我的城池营垒免费观看完整版 | 国产女合集六超多超嫩部| 久久成人福利视频| 色一情一乱一伦一视频免费看| 极端deepthroatvideo肠交| 国产视频精品免费| 亚洲综合色婷婷在线观看| 4hc88四虎www在线影院短视频| 澳门特级毛片免费观看| 国产精品香蕉在线观看| 久久综合九色综合欧美播 | 精品久久伦理中文字幕| 成人深夜福利视频|