Textile Machinery Exhibition: The Exhibition Has Become An Important Promoter Of The Development Of The Industry.

With the rise of the service economy and the arrival of the era of global economic integration, the exhibition, as a platform for business communication and trade cooperation, has increasingly become an important "pushing hand" to help the various entities to improve their market functions and integrate into the global economy.

For textile machinery industry, the rise of professional textile machinery exhibition in China has indeed played a certain role in promoting the development of textile machinery industry. However, under the banner of commercial interests and the revitalization of the regional economy, various emerging textile machinery exhibitions are emerging one after another, and the standards are mixed. Many industry experts and representatives of textile machinery enterprises have expressed a certain degree of concern about the negative effects brought by the exhibition surplus to industry enterprises.

How can the exhibition be organized to drive the development and upgrading of the textile machinery industry? To solve this problem, the most effective way is to conduct sample analysis and detail dismantling of the textile machinery professional exhibition with exemplary significance. As the largest scale, the highest degree of specialization, the most advanced technology and the most influential textile machinery professional exhibition in Asia, China International Textile Machinery Exhibition and ITMA Asia exhibition have become the most typical sample to explore this issue.

Geopolitical effect - enhancing enterprise participation efficiency

Textile machinery exhibition is a convenient marketing way for textile machinery enterprises to swim and sneak ahead of customers to promote their products. Expanding the downstream user market can be regarded as the ultimate goal of textile machinery enterprises participating in the exhibition. Du Yuzhou, President of the China Textile Industry Association, once said that advanced textile technology must be integrated with the downstream if it wants to become a real market resource. Therefore, where the exhibition can be held to attract as many downstream potential customers as possible, and then enhance the efficiency and potential market efficiency of the exhibitors, will become the key for the exhibition to help textile machinery enterprises expand the market.

As the largest textile market in the world, China has played a decisive role in the global textile industry's eastward shift. It has become the global textile machinery manufacturer's competitive place. Therefore, the most influential textile machinery exhibition will be placed in China's most representative and most promising textile machinery market, becoming the common voice of the domestic and foreign textile machinery industry.

In April 22, 2006, the ITMA ASIA exhibition, sponsored by the European textile machinery manufacturers Committee, was officially established by China Textile Machinery Exhibition (CITME), sponsored by China Textile Industry Association and China Council for the promotion of international trade.

The first ITMA ASIA+ CITME 2008 exhibition was held in Shanghai on 31 ~7 July 27, 2008. The exhibition attracted 1368 enterprises from more than 30 countries and regions in the world. Overseas exhibitors and exhibitors accounted for 55% of the total number of exhibitors and the total area. During the exhibition, more than 90 thousand professional spectators came to participate in the exhibition. Among them, the overseas audience from 96 different countries and regions accounted for over 20%.

The ITMA ASIA and CITME cooperation in the history of textile machinery show that China's huge and extensive textile machinery market has been completely presented to overseas textile machinery manufacturers, opening up a convenient door for them to understand, enter or expand the Chinese market. At the same time, the exhibition also brought a large number of overseas textile merchants who had to rely on overseas exhibitions to bring them to the front of the domestic textile machinery enterprises, which brought a lot of business opportunities to the domestic textile machinery enterprises to open up overseas markets, thus enhancing the market benefits brought by exhibitors at home and abroad.

Many textile machinery enterprises in charge of the interview revealed that the total cost of participating in a spinning show was several hundred thousand yuan, so the input output ratio has become a key factor for the enterprise to measure whether to participate in the professional exhibition of textile machinery. For China International Textile Machinery Exhibition and ITMA Asia exhibition, this kind of professional exhibition that can effectively attract potential users, expand product influence and enhance the efficiency of exhibiting enterprises will never be missed.

Engine effect - promoting technological progress in the industry

Any textile machinery exhibition is an arena for textile machinery enterprises. However, when CITME meets "ITMA", which is known as "Olympic" in the world textile machinery exhibition, China International Textile Machinery Exhibition and ITMA Asia exhibition have become the top arena of the strongest textile enterprises in the world. Its products are not only a microcosm of textile machinery technology innovation and industrial upgrading, but also a reflection of the development direction and product trend of the future textile machinery industry, which is of realistic and far-reaching significance for the technological progress and structural adjustment of China's textile machinery industry.

"At the China International Textile Machinery Exhibition and ITMA Asia exhibition, the audience will pay more attention to the innovation points of textile machinery, such as high efficiency, environmental protection, energy saving, etc., which will enable manufacturers to take all kinds of measures to improve efficiency, environmental protection and energy saving, thus speeding up the pace of technological innovation and product upgrading. This is also the best embodiment of this exhibition to promote the development of the textile machinery industry." Tang Qiwei, general manager of Heng Tian heavy industry Limited by Share Ltd, said.

This also confirms that the exhibition that can promote the technological progress of the industry can provide two sets of reference systems for the textile machinery enterprises participating in the exhibition: first, the horizontal exchanges and comparisons from the leaders of domestic and foreign counterparts.

The growing demand for textile machinery and equipment in the Chinese market has attracted the attention of overseas textile machinery manufacturers. Before the overseas textile machinery manufacturers came to China to participate in the exhibition, they would choose equipment products that meet the needs of the Chinese market. However, with the rise of China's textile machinery industry and the continuous development of China's textile machinery market, more and more overseas textile machinery enterprises have chosen to bring their latest research and development equipment to the China International Textile Machinery Exhibition and ITMA Asia Exhibition in recent years. This has also created a great opportunity for the domestic textile machinery enterprises to observe and learn from the advanced experience of foreign industries, thus promoting the innovation and upgrading of domestic textile machinery enterprises. {page_break}

Brand effect - strong joint standard exhibition

Serving the exhibitors and professional spectators is the goal of the exhibition. Standardized operation, international rules and detailed service are important factors for the exhibition to build brand effect and to recognize exhibitors and professional audiences.

The European Textile Machinery Exhibition (ITMA) has nearly 60 years of development history, is the world's most recognized textile machinery technology release platform, and China International Textile Machinery Exhibition has successfully held ten sessions before the cooperation with ITMA Asia Exhibition. It is the highest platform for Chinese textile machinery enterprises to display the latest technology. In addition to the brand effect and recognition brought by the two strong joint efforts to the China International Textile Machinery Exhibition and ITMA Asia exhibition, ITMA ASIA and CITME are essentially different from other textile machinery exhibitions. These two exhibitions are all sponsored by industry associations. Therefore, the exhibition is not for purely commercial profit purposes. Instead, it will stand at the standpoint and angle of the textile machinery enterprises, formulate rules and regulations from the perspective of the vital interests and needs of the textile machinery enterprises participating in the exhibition, enhance the level of exhibition management, and serve the development of the industry.

In view of many intellectual property disputes occurring in the global textile machinery industry, IPR protection has been listed as an important work at the beginning of the China International Textile Machinery Exhibition and the ITMA Asian exhibition. According to the Convention of ITMA and ITMA ASIA, only the manufacturers of textile machinery and equipment are eligible to participate in the ITMA ASIA + CITME exhibition. The exhibits are limited to the original equipment of the enterprise. Before and after the exhibition, all exhibitors at home and abroad who were allowed to participate in the exhibition signed the "intellectual property protection undertaking" with the organizers. In addition, the organizers also set up the office of intellectual property rights during the exhibition to supervise and handle the intellectual property disputes on the spot.

According to the introduction, in the exhibition service, ITMA ASIA + CITME2010 extended the 15 items of free services provided by exhibitors to 18 items in 2008. Apart from the free spanportation and placement of exhibitors after arriving at the exhibition hall, the free use of equipment and water and electricity was displayed. The construction management fee of the exhibition hall was also increased. Free booth booths and free posters for exhibitions were provided for each booth, which played a positive role in reducing the cost of exhibitors and improving the display effect.

Another feature of China International Textile Machinery Exhibition and ITMA Asia exhibition is that all visitors need to buy tickets for admission. This can reduce the interference of non professional visitors to the exhibition, and create a good business negotiation environment for exhibitors and spectators. This measure has also been highly recognized by exhibitors and spectators.

As the most influential textile machinery event in China, China International Textile Machinery Exhibition and ITMA Asia exhibition has become an example for professional exhibitions to promote the development and upgrading of the industry. With the accumulation of experience and further improvement of the exhibition details, I believe that the exhibition will play a greater role in promoting the progress of the textile machinery industry in the future.