Piglet Banner Children'S Clothing Innovation&Nbsp; Attach Gold Medal To Enterprise Development

The first group of children's wear brands won the title of China's famous brand, won the title of China's top ten children's wear brands for a second time, and was the first one to release fashion trends at China International Fashion Week. The number of channels increased by 35% in 2009-10, with a year-on-year performance blowout of 50%. Over the past year, Banna Piglet Its performance shocked the industry. The author recently visited Banna Piglet, which is located in the fashion capital of southern China, and gradually revealed the mysterious key to the rapid development of Banna Piglet.

Internal structure adjustment -- building a golden nest for outstanding talents

Talent is the core factor that determines the development of the enterprise. In order to attract outstanding talents to join, there must be a good platform. Piglet Banner was deeply aware of this, so it spent a lot of money to sign a cooperation agreement with Yuanzhuo Management Consulting Company, a well-known management consulting company, and entrusted Yuanzhuo Company to conduct a comprehensive diagnosis and guidance on the internal governance of Piglet Banner, And assist well-known research institutions to conduct comprehensive research and analysis on the external market of piglets with South China International, so as to find a scientific development direction for enterprise development. After one year of internal governance and external market research, Piggy Banner has radically restructured its internal management structure, formed a sound management system with Piggy Banner characteristics, and provided a broad platform for the joining of various outstanding talents. So far, the company's senior executives in marketing, supply chain, human resources, design and development, financial management and other positions have many years of senior management experience in large apparel enterprises, and many senior executives have overseas study experience. The new management system and the joining of many excellent talents have laid the foundation for the rapid development of Piglet Banner.

Comprehensive strategy formulation: point out the golden road for enterprise development

It is understood that, Banna Piglet After the adjustment of the internal structure of the enterprise, the new executive team formulated a clear development strategy for the company on the premise of fully combining the market and the company's current situation. Put forward the strategic slogan of becoming the first brand of children's wear in China within five years, becoming a multi brand children's wear group with the largest market share in China within ten years, and becoming a world famous children's wear brand operator within fifteen years. In order to ensure the smooth implementation of the strategy, Banna Piglet spent a huge sum of 1 million yuan to hold a number of strategic seminars, propaganda meetings, infiltration meetings and various professional trainings attended by middle and senior cadres and franchisees, so that every detail of the strategy formulation and implementation was fully channelled to the core management and management of the company, so that the enterprise can move forward scientifically in accordance with the established strategic objectives, It provides guarantee for the achievement of the ultimate strategic goal of the enterprise. According to the current development speed of Banna Piglet, it is very close to achieve the first goal.

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Innovative operation strategy: attach gold medal to enterprise development

It is reported that, Banna Piglet The completion of the internal governance structure ensures that all decisions of the enterprise can be implemented quickly, and many operational strategies have become industry models.

He who has access to channels will win the world. In terms of channel strategy, from 2009 to 2010, Piglet Banner held several high-quality brand promotion conferences across the country, improved the meticulous arrangement and high-level reception, combined with the original brand influence of Piglet Banner, so that each promotion conference was wildly popular, and the brand promotion and investment negotiation were win-win from multiple perspectives. Holding a brand promotion meeting is the core strategy of the surge of Banna channels, which is known as the classic marketing case of the industry.

In terms of brand promotion, Piggy Banner has even entered the animation industry with a huge amount of money. It has strong cooperation with the famous animation masterpiece Piggy Man, which is naturally related to the Piggy Banner brand. It has carried out comprehensive cooperation in many fields such as animation drama creation, online game development, and joint brand promotion, which has opened up a multi-channel brand marketing and promotion model, It will have a profound impact on the brand marketing of Banna Piglet. In addition, Banna Piglet fully sponsored a number of influential children's competitions, which made the brand influence and social influence a win-win situation.

In terms of the overall operation of commodities, Banna Piglet has established design centers in France, Hong Kong and Shenzhen, and has deeply cooperated with famous French design companies to design and develop fashionable clothes that lead the development of the industry, so that Banna Piglet has successfully released fashion trends at China International Fashion Week for 10 years and guided the trend of the industry. In the field of logistics, Piggy Banner spent millions to take the lead in introducing RFID projects (RFID Radio Frequency Identification Radio Frequency Identification) in the industry to create scientific and technological logistics, so that the entire production logistics from the development of raw materials to the warehousing of finished products can be integrated systematically, greatly improving the operation cycle of the supply chain.

Follow up: Through interviews, it was found that the golden key to the rapid development of Banna Piglet is to "complete enterprise system integration". Because only after the completion of scientific planning, such links as operation strategy, design and research and development, commodity logistics, brand management and so on can be frequently used to surprise the industry. Of course, there are not many enterprises that can attack in all directions. Only those enterprises that really have the temperament to lead the industry can do this. The development of the children's clothing industry needs many enterprises like Piggy Banner to jointly promote, so as to achieve common development of the industry.