Aokang And Other Wenzhou Enterprises Test High-End Customized Shoes

Will there be a market for opening a high-end customized shoe shop in Wenzhou? Luo Huirong, general manager of the Aokang Brand Business Department of Zhejiang Aokang Shoes Co., Ltd., said that Versace, Gucci, Armani and other foreign brands are famous for handmade luxury goods. High end customization is a niche industry. No matter how large the output is, it can produce less than 3000 pairs of shoes a year. However, this is a potential industry. As senior white-collar workers, entrepreneurs and other people seek to improve the quality of life, the comfort and fit of customized shoes for foot measurement can not be solved by assembly line shoemaking, and the market is promising. Aokang has also tested its feet for customization two or three years ago, and is now piloting in Hangzhou and other places.

Gu Jianze, the founder of "NILIDA", said that in Beijing, Shanghai and other places in China, tailor-made brands are highly praised by celebrities. In the past two years, a large number of tailor-made brands have entered Maoming South Road, Shanghai, and the store rent has risen, which also shows the potential of this niche industry. Wenzhou businessmen gathered, and the strength of luxury consumption was obvious to all. In addition, more and more people realized the charm of manual customization, so there should be room to open stores in Wenzhou.

"NILIDA" opened in Wenzhou only two months ago, but six or seven pairs of shoes with the highest price of 28800 yuan were sold. It is said that the leather of this shoe is taken from the softest piece of leather on the crocodile's belly.

A salesperson of the store revealed that businessmen and returnees are the two types of powerful consumers that he has contacted. Mr. Chen, who had ordered two pairs of high-end shoes worth 28800 yuan in succession in the store, was doing business in Shanghai: "French Berluti brand shoes cost 30000 to 50000 yuan, but he wore shoes customized by Wenzhou people and was no inferior to French shoes in terms of workmanship and comfort." Mr. Lin, a British "returnee" from Wenzhou, currently works in a foreign enterprise in Shanghai. "Handmade shoes are expensive abroad. This time, when we learned that there is such a store in Wenzhou, we went to see it. The high-end crocodile leather shoes with rare leather are good, so we customized a pair." However, the number of consumers of customized shoes worth tens of thousands of yuan is small after all. Most men in this store choose the price of 2000~3000 yuan for customized shoes, which are made of imported French calfskin.