Quanzhou Shoes And Clothing Brands Seize The High-End Market &Nbsp; The Wave Of Mergers And Acquisitions Is Surging.

In the second half of last year, FUN, a casual dress, was found to be a buyer. Reporters recently learned from the industry that FUN was eventually bought by a Quanzhou company. However, due to the consideration of business plans and so on, the new owners kept secret about the acquisition.

It is understood that the acquisition of FUN (Quanzhou) is a listed garment company.

The company has prepared for expansion in the future for its future growth and preparation for the listing.

As for the details of acquisition funds, the company's staff did not respond to reporters.

To win the cards

On the basis of the acquisition by Quanzhou enterprises, the winning card has become the main player.

In the second half of last year, FUN, the founder of domestic casual wear, was sold by the brand owner Xiamen fan Pai Garments Co., Ltd. in Shanghai joint property rights paction at a price of 7 million 800 thousand yuan, and its trademark was pferred.

Before the Xiamen fan Pai dress limited company, the owner of FUN is Benefun International Holdings Limited's wholly-owned Affiliated Companies -- Xiamen daga Enterprise Co., Ltd.

Benefun International Holdings Limited is a listed company in Hongkong and Singapore. Its subsidiaries include Xiamen Dassault Enterprise Limited and Hongkong Benetton Holdings Limited.

It also owns garment factories, knitting mills, bleaching and dyeing plants, water washing plants and Xiamen Anxi hair company limited.

In 1985, Singaporean merchants set up the Xiamen Dassault Business Co., Ltd. in front of the Xiamen hall, successfully imported the famous brand FUN leisure clothing into the Chinese market. The main products were FUN brand denim dress and casual wear series, including denim, sweater, shirt, trousers, T-shirt, sports shoes, socks, hat, bags, belts, glasses and so on.

As the first retailer to enter China's casual wear brand, the birth of FUN has begun to familiarise Chinese with the retail mode.

In the early days of reform and opening up, the popularity of western pop culture has spread rapidly in China. FUN has attracted a large number of urban youths through this easterly wind.

Since 1995, international clothing brands have entered the Chinese market and stimulated the rapid development of domestic brands.

Since 2000, FUN has become a leader of the volume brand in order to adapt to competition, expand product areas, reduce prices and participate in the two or three line marketing competition.

After 2005, faced with the rush of foreign brands, FUN began to go downhill.