King Of Nine: From Trousers Expert To Leading Chinese Men'S Trousers

If it weren't for a joke at the same time, Lin Rongzong really didn't know how much he was wearing in his country. During the dinner, when he showed his identity, he was surrounded by a bunch of toasts. His colleagues said that he would never forget: "if there are no nine King's trousers, the Chinese people will never wear pants."

There is no reason for the praise of the "nine herd kings". A few days ago, by the China Federation of Commerce and the China National Business Information Center jointly released the 2009 major retail sales statistics of China's key retail enterprises, the results showed that the nine trousers were ranked first in the market share of similar products, thus completing the "ten consecutive champions".

Since the first comprehensive market share of Chinese trousers Market in 2000, in the long ten years, the position of China's men's trousers experts and leaders has not been shaken. What's even more surprising is that the sales of the nine shepherd's casual pants have been evenly matched with those of western trousers. China's largest male trousers empire is emerging.

From western trousers experts to leading Chinese men's trousers

A pair of trousers, from design proofing to finished products, is the starting point of the chain design. Every year on international fashion week, no matter France Paris, Italy Milan, Japan Tokyo or the United States New York, but all fashion capital will have some mysterious figure. They are one of the research teams dispatched by King Mu, responsible for collecting the latest international fashion trends and capturing cutting-edge design concepts.

The version of the nine men's trousers is derived from the body size data of all kinds of people in China. In order to make the 2002 version, Zeng organized a group to measure the body size of nearly 6000 people in 20 provinces and cities in 6 months in 2001. Then, according to the 80000 samples of the consumer group sampled at the sales points of the nine Mu Wang, the actual wear experience was analyzed, and 8000000 human body curves were determined according to the sales data of nine years' time. "The overall shape of Chinese men is changing every year. The most prominent feature is that the waist is bigger and bigger, but the hips generally do not change much. According to the collected data, we made a lot of original research on the edition, and tailored to make the Chinese version. Relevant officials said.

Each of the approved trousers is cut into the fabric cutting process through the most advanced American Gerber CAD automatic cutting equipment. After a total of 108 processes, a complete pair of trousers can be gradually presented. In fact, before finally appearing in the terminal stores, each pair of trousers must go through hundreds of quality inspection procedures, and 108 processes have quality checks. After that, we have to pass the three checkpoints of special inspection, reinspection and general inspection to make sure that there are no defects before they can leave the factory.

In the past ten years, relying on this rigorous chain, the nine men's trousers have been successful in the market with "professional quality". "We will continue the advantages of fabrics, manufacturing processes and design systems, from experts in trousers to leading Chinese men's trousers." Lin Congying, chairman of nine Mu Wang, said. {page_break}

From share leader to standard setter

The Chinese men's wear industry is basically modeled on Western Style Men's wear. The main men's wear styles, whether western trousers, Western-style clothes or shirt jackets, all follow the foreign standards. While Lin Congying, the helmsman of the nine herd, hopes to create the standard of Chinese trousers, which belongs to the nine bru King brand.

15 years ago, Limited by Share Ltd had only three people in the technical quality center, but was asked by the chairman Lin Congying to assume the responsibility of formulating and standardizing the company's trousers. The Department has not failed to meet expectations, and has been grinding up its own trousers production standards for ten years. The technology quality center has gradually expanded to the four departments of the Ministry of technology, quality assurance, standards and testing. The pioneering research achievements of nine Mu Wang are also beginning to emerge. It is a clear example that the special sewing mould for trousers is born. Manual sewing is very easy to cause errors in the very important process of sewing this pair of trousers. They have developed more than 500 sewing moulds according to different editions, which has greatly improved the quality of sewing.