Cross Boundary Inspiration To Us

Dialogue guests:

Miao Hongbing, chairman of Beijing white collar Fashion Co., Ltd.

President of Xia Hua Yi Wen group

Zhou Yan, President of Dalian Fashion Garments Co., Ltd.

Xin Yi Yun, master of aesthetics in Taiwan, China

Tsai Ming-Liang's famous independent film worker

Topic Moderator: Hu Jian

about

But the question is, how can clothing be better integrated with other industries in cross-border cooperation in order to meet its own development?

On the 2010 China Fashion Forum held recently, many people from the clothing industry, the art world and the film and television industry discussed the cross-border cooperation of clothing.

Movies influence our fashion and affect the quality of life of all of us.

Building pairs

The establishment of a garment brand is like the creation of an artist's style

Metersbonwe and the movie "metamorphic gold and steel 2" cross-border cooperation launched the "distortion of my theme" series of clothing posters

Question 1:

In recent years, with the film and television industry, or the art world, or other industries, the clothing industry and their cooperation have become increasingly close.

This involves the issue of cross-border cooperation between industries.

What do you think of this problem?

Miao Hongbing:

I think fashion has something to do with movies. It also has something to do with architecture and museums.

Sometimes we look for inspiration and elements in a movie.

For example, a partial part of a play taken by Mr. Tsai Ming-Liang, for example, the design of a collar, or the design of a profile, we may apply to fashion.

So it's very important that movies affect our fashion and affect the quality of life of all of us.

Including architecture, if a leader of a brand is not interested in architecture, I think it must be bad.

In fact, clothing is also a kind of building, but its material is made of fiber. It wears people's body to bring the feeling and visual effect, including the satisfaction of the heart, and the feeling that the building brings to people is the same.

Xin Yi Yun:

The establishment of clothing brand is just like the establishment of an artist's style.

For clothing, the establishment of style starts with color.

I hope that garment enterprises can collect and sort colors in the course of development, such as collecting modern western colors, Thailand colors and India colors.

For example, the color of India is also popular all over the world because it is so beautiful that people can hardly escape.

And it's colorful and mysterious.

Tsai Ming-Liang:

I am taking pictures.

Some plays, if they can really arrange things in an all-round way, will be an exquisite work of art.

What we need most is to have this environment to provide this kind of texture, such as clothing. If I want to consider a movie of martial arts, I will think about where to find cloth. I think the mainland is probably a clue.

[host's vision]

Cross border cooperation is one of the hot topics discussed by the clothing industry for a long time.

The fusion of costumes, films, architecture and color vision is only a small part of the cross border cooperation.

In fact, clothing and space design, graphic design, visual design, marketing planning, trend research, and so on, can find a meeting point.

Cross boundary is a popular word nowadays, but it is also necessary.

The clothing industry related to art has never left the word "crossover". It is a good thing to cross and break the boundaries of different fields.

Cross boundary should include two major aspects, one is how to use cross boundary thinking to learn from other fields in products, and the other is how to use cross border creativity to promote its brand in brand marketing.

Clothing can touch us, color is a very important point.

* any artistic creation, including clothing, was trained in museums.

Question two:

For clothing brand, how can we cooperate with other fields to get better development?

Miao Hongbing:

When a work is finished, it needs to be sold in a specific environment, and this particular environment is the building, for example, the overall layout of the environment, what lines to use, what space to use, what color to use, and even what lights and music to use, including the environment, gardening and so on.

In fact, architecture is too important for fashion brands.

Zhou Yan:

I think crossover should include two major aspects. On the one hand, how to use cross boundary thinking to draw lessons from music, movies, including architecture and literature, so that the brand can be enriched and the architecture can be expressed in an all-round way, because people's inner feelings are the most difficult to express, especially in today's society.

Now people's needs are diversified. How can we meet the needs of these people? I think we can cross the boundary to enrich our costumes in every field.

On the other hand, in the aspect of brand marketing, cross border creativity is used to promote its brand and try to influence it.

In the process of birth, brand is to satisfy demand; on the other hand, it must complete an exchange and let it be baptized and promoted in the process of social civilization.

This is another level of brand value.

In fact, some colors such as products will give me a lot of inspiration.

In addition, I also hope that more experts in this field will give us advice, such as product marketing.

Xin Yi Yun:

I once met an elderly gentleman in an art school in San Francisco, USA. He asked me, "do you understand Chinese culture? Do you know the color of China?"

The old gentleman came to China early. During the Second World War, in such a turbulent era, he spent a lot of money to buy many antiques, including a lot of cloth, at the cheapest price in China.

He built a large counter in a large hall and arranged the colors in different categories.

He said that the richest color in the world is China.

In fact, the color of China is indeed very rich, there are dozens of red, and there are dozens of blue.

So I have been wondering whether our clothes can rebuild China's market and then develop the Chinese market.

However, in recent decades, the western color is also developing. Today, their clothing can touch us. I think color is very important.

Tsai Ming-Liang:

I think museums are good places to cultivate people, not movie theaters.

Why can Europe do a certain degree in this respect? Any artistic creation, including clothing, is because his recipients are trained in museums.

They have been brought to the museum since childhood. What is it? It's edification. It's hard for the teacher to tell the children what Monalisa's beauty is, but after a long time they know what is beautiful.

[host's vision]

Each industry has the characteristics of each industry, whether it is for the study of color, or from the edification of the museum, there is no more than one theory. The most important thing is to find an expression suitable for the positioning of its own clothing brand, and naturally use the cross boundary "discourse system" to convey this expression to consumers and get their recognition.

After all, whether the product is good or not, the brand awareness is not high, and the final test comes from the market.

A Chinese brand, its future brand culture must be derived from Chinese culture.

We are also performing through ancient Chinese culture and artistic themes.

Traditional Chinese art and aesthetics have their constituent elements and can not be ignored.

Building a brand is like creating an artist's style, but the public also has their needs. This is also one of the qualities that clothing can not lose.

Question three:

Although we are now talking about cross-border cooperation, we must not neglect the understanding and understanding of culture in their respective fields.

Is there any special request for cross-border cooperation?

Xia Hua:

For a long time, China's big suit is the only way of expression.

There may be a little bit of subdivision between suits, such as casual, formal suits.

I think as a Chinese brand, the support of future brand culture must be drawn from Chinese culture.

Some teachers are the heirs of China's intangible cultural heritage. Their works are now exhibited in the the Imperial Palace Museum and many other places. Their average age is more than 60 years old, but they haven't passed on yet. Their craft is very valuable.

We combine his stuff with the current design, and then use it in fashion, for example, a button on our relative high value clothing is carved by hand, but it should also be made according to some patterns designed now and used in clothing.

I think this is something we need to do, because this is the preservation and promotion of Chinese culture.

Zhou Yan:

Chinese clothing is elegant and flavour different, but in China over the past decade, it has not expressed the female's external posture and expressed the feminine inner femininity.

So when I founded the brand of "Si fan", I spent half a year finding a play for Si.

In fact, we also cross the boundary through Chinese ancient culture and artistic theme.

I think "thinking" is actually a cry of human nature. Some people think that a strong woman does not understand emotions, no emotional life, nor is it too hot to love beauty. In fact, not all women are deep in heart calling to say that I am a woman, hoping to be recognized by others.

Xin Yi Yun:

When I took part in the production of the youth version of the Peony Pavilion, I studied the sleeves lengthening and chose the most traditional and long acting costumes of the unique satin of Suzhou. Why is it that during the movement, the elegance of her (satin) and the lengthened sleeves show people's feelings, and at the same time express the eternal love in an infinite universe.

Traditional Chinese art and aesthetics basically have their constituent elements and can not be ignored.

I have repeatedly stressed that building brands is like creating styles for artists, but the public also has their own needs. This is also one of the indispensable qualities of clothes.

Different objects, different designs, different considerations, different concerns, one of its artistic nature basically needs to impress people in different places. Color, modeling, including buttons and considerate zippers are all worth considering.

[host's vision]

In fact, the clothing industry has been a traditional industry in China since ancient times. In its cooperation with other industries, its inherent traditional culture can not be ignored.

The important thing is how to deduce traditional things, including crafts, with modern methods, which is more in line with the aesthetic needs of modern people.

Guestbook

The biggest benefit of crossover to products and brands is to make the original irrelevant factors permeate each other, bringing innovation, cultural sense, three-dimensional feeling and deep feeling.

Zhang Xinke, a famous Chinese Fashion Critic, Professor of The China Academy of Art

For people like me who are engaged in design work, they are crossing the border.

For example, when designing, we may use plastic materials.

Plastic is completely different from textiles.

In fact, we can learn from the necessities of life and clothing. We need an integrated process.

In order to stimulate new creative inspiration, I usually focus on developments in architecture and new products.

I am also very concerned about trends in medicine, such as cells, new pathogens, new ideas and concepts that can cure diseases, and even I will go online to read medical papers.

For me, these are all my efforts in straddling the border area.

Wu Haiyan, Dean and professor of dyeing and clothing department, The China Academy of Art

In 2009, Mark Ed Faye's creative urban women's wear joined hands with the famous Japanese painters Watanabe Hiroshi. The cross boundary co creation launched ten limited edition and a total of 1500 creative T-shirts.

One of Watanabe Hiroshi's greatest characteristics is his way of painting. He paints with his fingers or chalk instead of using paintbrushes or oil paints.

Mark Ed Faye (Shanghai) Commercial Co., Ltd. brand director Zeng Wei