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2010 Japanese Professional Wear Design Looks Forward To Cooperate With China (1)

2010/6/25 10:50:00 33

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As a branch of clothing, professional wear provides professional uniforms and labor fixtures for national defense, science and technology, government agencies, modern industry and the third industry.

With the continuous growth of the national economy and the rapid development of modern science and technology, as well as the advanced management concept,

Brand strategy

With the introduction of CI, especially the introduction of visual identity system (VI), China's professional wear industry has developed rapidly.

The wide market prospect of Chinese professional wear has attracted more and more attention from both inside and outside the industry.

Statistics show that there are 650 million people in China.

Industrial army

There are 19 industries that have uniform uniforms by the state. The annual market demand should be above 100 billion RMB.

Correspondingly, there are as many as 2.5 Chinese professional wear production enterprises and form industrial clusters.

However, we can find that there are many problems behind the exploration of the prosperity of a school.

Due to the late start of the industry, professional wear is not popular enough, and it is still fragile. There are gaps in talent, technology, consumption concept and market regulation.

Mainly in the standard system is not perfect, mostly copying military uniform; design is lack of creativity, color, style, fabric identical, logo is not strong; one-sided pursuit of high quality, neglect functional and practical; price confusion, vicious competition is serious; local protection exists, black box operation happens, market operation complex and difficult.

In order to promote China

Business Suits

With the healthy development of the industry and the problems emerging in the development of the industry, Jiang Hengjie, executive vice president of the China Clothing Association recently led a group of Japanese professional wear manufacturers, intermediary organizations, authoritative R & D design institutes and professional wear users for a week's inspection.

The delegation visited the YOSHIDAHIROMI exhibition hall of Japan's Itochu Commercial Corporation, the Japanese consortium of NUC, and the famous professional designer Yoshida Hiromi, and visited and inspected the professional users such as the association of Japanese auto mobile alliance (JAF), the Japanese mobile telecommunications enterprise NTT-DOCOMO hall and Japan Post company.

During the date, the delegation held a number of seminars to conduct in-depth exchanges on the design concept, sales mode and production process of the field of professional wear, and made a useful discussion on the future information exchange and technical cooperation between the two industries.

Through a few days of intense inspection visits, we have a clear understanding and understanding of the Japanese professional wear industry.

Japanese market code for professional wear

With the revival of economy, Japanese professional wear has been very active in the past 40 years. Especially after the 1964 Olympic Games in Tokyo and Osaka World Expo in 1970, the Japanese occupation clothing industry has grasped this opportunity very well, and took this opportunity to make the popularization of professional wear permeated into all professions, and the popularity of professional wear has reached its peak.

The Japanese professional wear industry is developing rapidly, and the management of professional wear market is standardized. The Japanese uniform center plays an important role.

The Japanese uniform center is a public welfare corporative recognized by the Ministry of health and labour in Japan. It is an authoritative research and consulting organization in the field of Japanese professional wear.

Uniforms of state organs such as Japan's police department, postal Province, and Tibetan Autonomous Prefecture, uniforms of JR East Japan, battalion metro, Tokyo electric power, MIZUHO bank, central Mitsui trust bank, Japan Ana Hotel, and the formal uniforms of the Expo, Winter Olympic Games and Olympic Games held or participated by Japan were completed by the Japanese uniform center.

As a third party organization, the Japanese uniformed center has designers, fabric enterprises, members of garment manufacturing enterprises, and experts resources such as psychology, ergonomics, aesthetics, etc., through a set of effective methods to meet the different purposes and needs of uniformed purchasers, design teams and production enterprises, giving professional advice, and supervising and guiding all aspects of the uniform production process.

In addition, the division of labor in the Japanese uniform industry is clear and smooth, and the design, production and agents perform their duties. This cooperation mechanism not only avoids the vicious competition in the industry, but also avoids the black box operation in the procurement, thus forming a cooperative mechanism of integrity.