Experts: High Price To "Fake Foreign Brands" Flooding

The practice of counterfeiting internationally famous clothing brands is no longer news. However, in recent years, many fake foreign brands have appeared in the market: it is clearly a brand of domestic production and sales, registered in France and Italy, and then stationed in department stores become a "international brand" and can also sell a good price. Although it is not illegal to do so, the practice of hanging foreign brands on domestic goods has the suspicion of deceiving consumers. Many consumers and people in the industry hope that relevant departments can define and regulate this "fake foreign brand" in time.

Market phenomenon: Italy brand Italy is not seen.

Miss Huang, who visited Italy from Guangzhou, told reporters that around the weekend, he visited the famous department stores in Guangzhou, and saw that many brands were brand names such as Italy and France. But strangely enough, many brands were not seen in Italy or France.

Yesterday, reporters also visited a number of department stores in Guangzhou, in addition to some well-known international brands, more are foreign names, Chinese brands with Chinese characters are very few. Reporters asked the brand source by asking questions, most of which were Italy, Spain, France and so on. However, a careful look at the price tags of various brands, most of which are produced in Guangzhou and Shenzhen, and the prices are quite expensive. The price of a plain shirt is always one thousand or two thousand yuan, and the suit is easily over 10000 yuan.

In the Mar * * women's clothing brand, the salesperson is definitely "Italy" brand. Miss Liu, who is shopping for clothes, also told reporters: "the price of this brand of clothing is not cheap, but the design is very good, it is the brand of Italy." But insiders told reporters that this brand's planning operation is in Shenzhen.

"Fake foreign brands" enter high-end department stores

The reporter understands that the foreign brand clothing currently on the market is a genuine foreign brand, some of which are imported directly from abroad, and some are processed and sold in China, but the process, fabric and design are strictly in accordance with their own requirements. Another foreign brand is actually made in China, which is entirely run by domestic garment enterprises, and its design, production and sales channels are entirely in the country, but the brand is registered abroad. These "fake foreign brands" are popular in all high-end department stores, and most of the clothing brands in the shopping malls are brands of this kind.

The women's clothing brand at the beginning of E has enjoyed a high reputation in Guangzhou, and has always been known as Paris brand. One of its internal leaders admits: "the brand from design to processing to sales is all operated in Guangzhou, and has nothing to do with Paris. It was only registered in Paris, but in the beginning, in order to be more like the French brand, it opened two stores in Europe, and later it was closed. The person also revealed that the current domestic Garment industry There are many ways of using the "domestic production and international registration" mode. France, Italy and other fashionable places are all popular registered places.

"The procedure is simple and the cost is not high. In Paris, there is an office with hundreds of Chinese companies on the wall. There are only two staff members who answer the phone every day. But many clothing brands are not sold in other countries, including registered places. "

Market view

Merchants: "fake foreign brands" quality is not inferior to foreign brands.

Why can this "fake foreign brand" clothing enter and live in department stores?

A senior manager of a famous high-end department store in Guangzhou said frankly: "in the past, the choice of brand was very important to the registered place, but with the high import tariff, the high price of clothing did not sell well. Now, when importing the brand, we pay more attention to fabric and design. We all know the background of these brands, but whether they are registered in China or registered abroad, we welcome them as long as the design and quality are good and the grades are in line with the location of the shopping malls. In recent years, the design and quality of garment enterprises in China are not inferior to international brands.

However, a person familiar with the matter told reporters that at present, domestic clothing enterprises are quite mature from design to production, and they know better how to do the domestic market. For department stores, foreign brands are very large and the entry conditions are high. Therefore, department stores are more willing to accept domestic garment enterprises.

For this practice, the relevant people said that domestic brands registered abroad, which is a kind of marketing propaganda for manufacturers. Business strategy 。 It seems that there is a suspicion of deceiving consumers on the surface, but it is not illegal in the law.

Consumers: fake foreign brands are cheating.

When we know that domestic clothing is selling abroad, many consumers think that it is a foreign brand to deceive Chinese consumers.

Miss Wu told reporters: "often to department stores to buy clothes, although the price is quite expensive, but feel that the international brand, wearing a look of grade, so still willing to pay to buy. If it's a new brand in China, I think the price is too high. "

Ms. Liu, the citizen, believes that these companies do not have to do so. Now the consumers are becoming more and more smart, and the purchase of clothing emphasizes the style and quality.

Experts: high price to " Fake foreign brands "Flooding"

For this phenomenon, industry experts believe that this is a manifestation of shrinking national brands.

Huang Xueming, chairman of Guangzhou beauty scene, told reporters that "fake foreign brand" clothing has caused an impact on the local national brand. "No foreign registration, no international brand, even if the quality design is excellent, but in shopping malls will also be discriminated against."

Guangzhou clothing association responsible person pointed out that the existence of "fake foreign brands" is actually the result of consumer demand. Some domestic consumers are very fond of the ocean and despise domestic brands. Shopping malls are also inclined to foreign goods in the process of investment promotion. Moreover, only with "foreign flavor" can goods be sold at a price. It has been revealed that the price of clothing produced by the same process line and the same process and fabric can be more than doubled overseas registered brands. Therefore, this makes the way of "international registration, domestic production and domestic sales" more and more adopted by clothing enterprises.