Brand Shoe Enterprises Open Shop: Let Virtual Restore Real

Just try not to buy it.

Dealers encounter "white test shoes"

"Often there is a kind of customer: in the cabinet, fine selection, try to wear a long time, a pair of shoes in the style, size are more satisfied after throwing down a sentence 'to buy cheap online."

Miss Wang, a salesperson of a brand shoe in the urban department store, said: "the network marketing channel is mixed up, which has a great impact on the physical store business. Many consumers prefer the online discount price to the special discount. After buying it on the Internet, try to buy it online.

According to Miss Wang, there are more than 10 such customers every day, and almost every ten customers will encounter a "white test shoes".

"Real name online shop may reduce the impact on the physical store."

In her opinion, less than half off of the shoes are mostly pirated products, and their quality is far from the quality of the stores.

Become a display

Shoe enterprise official website can not rival anonymous impact

It is understood that at present, many brand shoe enterprises in our city have established official websites, but by the piracy of anonymous online stores, most enterprises have not built an official website, and their online sales performance is not optimistic.

"Publicity and promotion need to pay a high cost. Under the environment of anonymous online shops and fake goods, enterprises do not dare to invest money hastily, because promotion and publicity may pave the way for fake sales."

Mr. Chen Daiyi, deputy general manager of Jinjiang famous shoe enterprise, said.

"Counterfeit shoes on the Internet channel, to a large extent, exclude the sales channels of the official website of shoe companies, making enterprises struggling on the brand road."

According to the relevant person in charge of the Quanzhou footwear industry association, many small factories are trying to survive, brazenly counterfeiting famous brands, distributing fake products through network channels.

Specification of real name system

Can be used to build network marketing channels.

During the interview, many executives believed that the implementation of real name system would be an opportunity for brand enterprises to build and maintain official websites.

The concealment of Internet sales provides a natural hotbed for counterfeit goods.

"Once the real name of the shop is implemented, the business license, tax and other responsibilities will promote the survival of the fittest. Enterprises can make use of this opportunity to build official websites and develop profitable network marketing channels."

PEAK official told reporters.

"At present, there are more than 10 e-commerce teams in traditional enterprises, and it is difficult to combine online and offline services. Enterprises can try to cooperate with network companies integrating professional construction, maintenance, sales and other services."

The industry believes that, in the absence of internal e-commerce personnel, the network construction, sales and other businesses can be outsourced to network companies, and professional teams should be hired to create official websites for enterprises.

"Patent technology has been widely disseminated on the Internet, resulting in unsalable patented products."

A few days ago, the three hundred infringement pictures were successfully withdrawn. After the publication of this press, Mr. Hong, the head of a shoemaking enterprise in Jinjiang, called the "economy 110" hotline (18605950110), reflecting that the patent rights of many shoemaking enterprises suffered from the impact of anonymous sellers on the Internet.

Mr. Hong has high hopes for the implementation of the real name system next month. He believes that this will lead to a reshuffle of e-commerce and reduce the impact of pirated goods on the original products. Enterprises can take the opportunity to shuffle online stores and invest in building and maintaining their own network sales platform.

Let virtual restore reality

In recent years, Internet trading has developed rapidly and prospered rapidly.

At the same time, the online shopping market is also mixed. Consumers are facing difficulties in safeguarding their rights.

The initiation of online shopping real name system, restoring the "virtual subject" to the real subject, is conducive to the regulatory responsibility to people, and has positive significance for safeguarding the rights and interests of consumers.

In the online sales market, there is also an urgent need for rights protection in addition to ordinary consumers, as well as brand enterprises.

Data show that the scale of online shopping pactions last year reached 263 billion yuan and exceeded 100 billion yuan in the first quarter of this year.

In such a huge market, there are few successful cases involving brand enterprises. Why?

The spread of counterfeit goods on the Internet has left the brand marketing platform built up by the brand enterprises to be left behind.

As the online shopping is reduced from virtual to real, the market environment will be improved. This will pave the way for brand enterprises to open online shops and get standardized network pactions to further prosperity.

What needs to be reminded is that the most attractive part of online shopping lies in low prices. Enterprises who have long been absent from this market but have high hopes for them should also exert the advantages of low cost of sales channels to the utmost extent, provide more low-priced and high-quality products and do after-sale services, so as to have a real core competitiveness in the online shopping market.