Looking At Dress Industry Talents From "Three Kingdoms"

At present, Chinese clothing enterprises are in a turbulent period. Just like the "Three Kingdoms" chaotic times, who can win the "Royal industry" of Chinese clothing enterprises when they fight for hegemony?

First win, then win.

"The world of acquiring talents; whoever controls the wisdom saint with real learning and real talent can dominate the Chinese clothing enterprises."

A few days ago, Guo Min, a famous marketing expert, said when he talked about the development of clothing enterprises.

He believes that China's clothing enterprises have crossed the "demographic dividend" and "create victory" opportunities, and are stepping into the brand age of bloody competition and emperors' desire. With the increasing number of unfavorable elements such as "shortage of migrant workers", raw material prices and trade barriers, clothing enterprises will rearrange the new pattern of the market.

Sun Tzu's art of War: "first win, then win."

Military advisors are the chief plotters of the army, and the planners are the main plotters of the clothing enterprises.

Shopping malls are like battlefields, and the romance of the Three Kingdoms has also happened in Chinese clothing enterprises.

For small and medium-sized enterprises in such a brutal market competition, Luo Xiuliang, general manager of Shanghai http://www.luohao.com.cn/, through a large number of high-end talent introduction, I see in Luo Hao, there are such a group of people, they are from all corners of the globe, they are young and enthusiastic, they are full of enthusiasm; some of them from the IT industry professional managers, senior consultants in the consulting industry, sales manager of clothing direct selling industry, pioneering pioneer in e-commerce industry, and a growing backbone from our Luo Hao's shopping guide, step by step, this group of people mingled together, forming a mysterious team with strong creativity and hard-working spirit at the same time......

We must fully realize the reorganization of talents and achieve the leap again.

Practice has also proved that the commander-in-chief of the commercial war is also the ultimate planning genius. The rise of Luo Hao will fully verify the military rule of "first win after war and win over war".

To seek talent is to seek a brand

"Lifelike stories of military officers in the Three Kingdoms have given the Chinese clothing industry a lot of inspiration.

Guo Min, a famous marketing expert of actual combat faction, thinks that clothing enterprises should learn about the talent view of "Three Kingdoms". Liu Bei's "Three Kingdoms" can be regarded as the finishing touch of the Three Kingdoms.

It is the decisive factor for the clothing enterprises to achieve the brand hegemony of Zhu Geliang.

At present, the apparel enterprises that are all powerful in the market have their own planners. Because of the design and planning of these elite elites, the clothing brand will stand out and shine brilliantly in product positioning, brand promotion, channel construction, market layout and brand display.

At present, the Shanghai Luo Hao clothing enterprise company wholeheartedly seeks the brand development, on the one hand, seeks for the planning talented person extensively, on the one hand, provides an experimental field "the Luo Hao Business School" to the internal training talented person, fully displays the talented person's function, has formed the talented person to seek the brand integration, and has taken the strategic leap.

Under the catalysis of talents, the "family contract responsibility system" has been implemented by Luo Hao men's clothing store recently, and the terminal remote HD video conference system has achieved flat management of the channel.

Talents are the key to talents.

A few days ago, the author communicated with Fang Hao, the marketing director of Luo Hao men's clothing http://www.luohao.com.cn/ company, on the topic of "planning elites" in clothing enterprises. Fang Shui Yao said, "thousands of troops are easy to get, but hard to get".

At present, the outstanding planning talents in China's clothing industry are very rare.

But the key to dress enterprises' talent is still "using."

According to the author's investigation in Ningbo, Dongyang, Jinjiang, Shishi and other places, it is found that the talents in the costume market are mixed up, fake and shoddy are everywhere. Scholars who have read the two day book are scholars. They say that two days' class is an expert, and that two stores are "in-depth".

Clothing enterprises need not "empty" talent, but "Three Kingdoms" Guo Jia's military Advisor: courageous and resolute, Lv Bu is tied up, the magic weapon is defeated, Liu Bei is defeated.

At the same time, the owners of clothing enterprises should use talents as well as Cao Cao, Liu Bei and Sun Quan, so that the talents of the planners will play the utmost role in the market competition.