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Zhongshan Underwear Industry Creates "Admiration" In Underwear 2

2010/6/29 11:42:00 53

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Channel mode

formation

Channel is deciding what kind of form the product will appear in the market.

Looking at the channel development mode of underwear, we can see the miniature of the underwear market.

The underwear was originally boxed in a box of two or more pieces, which was uniformly discharged in the supermarket. In this way, consumers are passive in choosing and buying, it can be said that the brand and price determine their purchase.

In the traditional underwear brand,

Phoenix

Based on shopping mall supermarkets, we can see that WAL-MART and Carrefour are both in the national counters.

In the newly emerged underwear, the single Angel family has five brands: Emily, umbrella, GK, SV and Ruobo.

Coupled with the early entry into the market ninjas, C+2, Rome century, burtio, Z8 brand, the ascendant boutique underwear market is now flourishing.

These new

brand

It is very different from the traditional mode of operation.

The traditional underwear is based on the principle of "small volume and quick turnover", which seeks profits. Therefore, in the channels and stores, wholesale and convenience are the main ones. Therefore, shopping malls and supermarkets are the best choice.

In the operation, the traditional choice is extensive operation, and the market decision power is in the hands of consumers. In the current underpants market, the volume of traditional underpants mainly based on wholesale is very large. The annual sales volume of an enterprise is one hundred million, which is a common matter.

The boutique underwear in the channel is mainly based on exclusive stores, combination stores and compound stores, and develops the market with agent mode.

This is a meticulous mode of operation. The profit of a single piece of products is higher, but now it can not be measured. This is a bottleneck and a difficult problem encountered in the development. In view of this phenomenon, the industry believes that the manufacturers should jointly foster the market in a way of holding together so that consumers can have a higher awareness of the quality of products and will make the market bigger and bigger.

Rise of industrial sector

Looking at the future of the development of an industry, not only depends on the brand influence of the market, but also the integrity of the industrial chain and the core competitiveness of the enterprise.

When the Underwear Companies in Zhongshan wake up collectively, they are backed up by their strong production resources advantages, and the integrity of the industrial chain.

From the upstream perspective, there are professional weaving factories, printing and dyeing factories, printing factories and supporting enterprises, such as professional terminal exhibition rack and shelf factories.

As the middle reaches is the production enterprise, the underwear enterprise that spreads all over Zhongshan, after decades of development, its production technology and technology is beyond doubt.

Fabric from cotton to modal and then to bamboo carbon fiber, fabric reform is also produced along with the reform of production technology. From traditional process to no trace paste technology, in Zhongshan, as long as there is a cloth, you can produce high-quality underwear products. This is the advantage. This advantage is comparable to other regions. The formation of a perfect industrial chain is not only to save production time, but also to reduce production costs.