Clothing Companies Seize Business Opportunities, Business Opportunities

In the past, slogans such as "clear stocks, big discounts" and "holiday privileges" mostly came from retailers. Now, in order to get the money back faster, brands and manufacturers have also raised the banner of "year-end clothing sale". Thus, the Quanzhou people in the clothing producing area also get real benefits in purchasing clothing, shoes and other new year products.

So how did these clothing sales meet with the vast majority of Quanzhou people?

Mode 1: Clothing Exhibition

With the approaching of the year and the expansion of the "Taobao" army, the clothing sale market in Quanzhou suddenly became active, and many supporting properties such as the Plaza or atrium in the shopping mall had recently been laid out in a fixed area to launch special sale activities.

However, compared with the past, not only has the name become more fashionable now, but also the clothing brand is paying more attention to the "folding" as well as the "exhibition" effect.

Recently, clothing fairs have been launched in Quanzhou, including Xinhua City, Shishi Dehui square and clothing city.

I understand that, before the Spring Festival, operators will also choose to put advertisements in newspapers and outdoor areas to create atmosphere when they offer discounts and promotions at these fairs.

A fashion exhibition organizer official said: "now the activity has begun to turn from the pure game of return tickets to the theme selling activities that are characteristic and interesting, and organize the first-line clothing brand exhibitors in the important clothing areas of domestic clothing."

When the brand is concentrated and propagandize, together with special sales, insisting on doing it in the same place will form a fixed impression in the minds of consumers.

Moreover, many brands of clothing sell in a specific space, allowing consumers who have not bought at ordinary times because of low discount and impulse to buy, thus cultivating potential consumer groups.

According to a clothing industry, this type of clothing sales and sales are basically seasonal goods or stock products, but because some brands are well-known, and the discount of such sales will be 1 to 60 percent off, it is quite attractive.

Fashion fairs are usually based on openness, and the greater the popularity, the better.

It is a commercial activity dominated by the market.

"Under the impact of the financial crisis, consumer tightening has led to a decline in manufacturers' sales.

Brand dealers also want to clean up inventory and return funds through special sale.

In addition, I understand that some brands such as the seven wolves are drawing on the practices of some foreign brand manufacturers, offering year-round brand discount stores and special stores around their franchised stores, and dealing with the backlog of stockpiles in a timely manner.

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Mode two: Alliance of manufacturers

Unlike previous manufacturers dealing with different deals at the end of the year, Quanzhou apparel has been playing the league's banner this year.

In the green company in the East China Sea, I saw that the brand of shoes and clothing, such as tiger, Ali, flag king and so on, which had formed a special sale alliance, also put out their special products in green company, attracting many consumers with the low price of 3 to 50 percent off.

It is understood that these products are basically goods in stock, low prices, a dozen pairs of sports shoes only sell dozens of yuan, the flag king is playing the "minimum 19 yuan" promotional banners.

Zhao Jianhe, chairman of Fujian Green Group Co., Ltd., said: "the sale of these different brand names can be achieved through resource sharing. As a result, the number of employees in each ally's enterprise is large, at least thousands of people, and the consumer group is very large."

According to Zhao Jianhe, the sale will also tour between alliance companies.

"The factory directly set up a point of sale inventory, to ensure the quality, coupled with the use of a special sale mode of operation, marked price, unified collection, consumers will feel more standardized, willing to accept."

He said.

In order not to affect the work of our factory workers, the sale activities of allied enterprises are usually arranged at two rest periods at noon and evening.

Mode three: preferential employee activities

As in previous years, many clothing sales have been carried out in their own factories, but most companies have been playing the banner of preferential employees.

Quanzhou's developed private economy attracts many migrant workers.

As the Spring Festival draws near, clothing brands in Quanzhou have launched preferential activities to reward employees for their common efforts over the past year.

In a brand clothing enterprise in Qingyang, Jinjiang, I saw that the sale site attracted many people to rush to buy goods.

The head of the company said: "sale activities only aim at internal staff or brand members. Tickets are generally required to enter, but because of the low discount, they attract a large number of consumers."

He said that due to too many consumers, the company's doors were even knocked down, and sales reached $1 million a day.

An industry insider said, "there are not many enterprises that sell before, but the stock of clothing is not as big as it is now.

At present, the demand for brand discount clothing is still strong.

I saw at the scene, many people around the factory gate wandering, seeking tickets.

"Going to a special sale will buy things, not only early, but also quick," said a person who had just bought a special costume. "After a hard year, it has just been paid for half a year, and must buy some new year's goods to go home."

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Mode four: Internet direct selling.

In the fierce competition of traditional channels, there is no increase in the cost of operation, the management difficulties of distributors, agents, and the predominance of foreign brands in commercial space, which are plaguing the development of many local clothing brands.

Recently, Quanzhou's brand clothing has started online sales, and famous clothing brands such as Qipai, Qipai, CABBEEN, Mark Ed Faye and so on have been involved in the field of e-commerce, selling products through the Internet.

Industry analysis, in recent years, mail sales and other emerging sales methods gradually spread in China, textile and garment enterprises for direct sales, especially online sales attention is unprecedented.

He said: "when the traditional channel is difficult to maintain a relatively high growth rate, finding new channels to promote sales growth will become the goal pursued by garment enterprises. It is an inevitable development issue for garment enterprises to build their own direct selling network or to develop new channels through Internet retailers."

A company official said: "the company has targeted open shop, now is to clean up some stock and broken code products."

He thinks that network marketing is only a supplement to the traditional marketing terminal of the company.

In terms of price, because there is no cost of store rent, the price can often be up to about 50 percent off.