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Shimen Town Shoe Enterprises: Developing Brand Is The Only Way Out.

2010/7/1 10:32:00 45

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June 24th, shoe industry in Shimen town

association

A new trademark was officially registered with the State Administration for Industry and commerce.

Unlike the general trademark, the trademark is not registered for a leather shoe factory, but is registered for leather shoes factories in the whole town of Shimen. All shoe factories in Shimen town can use the trademark. This is also the first group trademark registered by Shimen town.

Shoe industry is a characteristic industry in Shimen Town, which occupies an important position in the industrial economy of the whole town.

According to incomplete statistics, there are more than 200 registered leather shoes and related enterprises in the whole town.

Last year, the total output value of footwear industry in Shimen reached 1 billion 815 million yuan, accounting for 23.8% of the total town.

In order to gradually pform the quantity advantage into quality advantage, brand advantage and agglomeration advantage, Shimen town has accelerated.

brand

The pace of base construction.

Since the establishment of the brand base of the municipal shoe industry in 2006, it has successively established the brand brand base of Jiaxing and Zhejiang.

Shen Kunlin, director of the Shimen town Footwear Association, told reporters: "in recent years, since the establishment of the leather shoes industry brand base in Shimen Town, the enthusiasm of registered trademarks is quite high. The number of registered trademarks has just been established since 2006.

base

At the time of the 20, up to now has reached more than 100, equivalent to about 50% of the enterprises registered trademarks.

Among them, there are 7 famous trademarks in Tongxiang, 5 famous trademarks in Jiaxing, 3 famous trademarks in Zhejiang, and two brands of "San Dan" and "Bani" have also won the well-known trademarks and exemption products of the state.

This registered "stone guard door" trademark is the birth of the Shimen town Footwear Association's many member enterprises. From name to pattern design, all of us have gathered wisdom.

The successful registration of the trademark can not only help some small businesses get rid of the hard survival mode that relies mainly on OEM, but also encourage all leather shoes enterprises to create a brand of "Baotuan", calling the brand of "Shimen leather shoes" and expanding the influence of the industry.

Shen Kunlin believes that there are at least two aspects of the benefits of the "group stone guard door" trademark. On the one hand, the enterprise has its own brand, which is a protection for the enterprise itself, on the other hand, it also plays a catalytic role in improving the quality of the product. With its own brand, you must be responsible for its quality, just like your own child.

A person in charge of Bani leather shoes factory told reporters that the enterprise registered trademark in 1997. The key now is mainly through the development of agents, aiming at the development of the market, and driving the sales of the whole region through the market.

For the first group trademark to be born in Shimen Town, the person in charge said: "this is definitely a driving force for the development of our company. Now it seems that the shoe factories in the whole Shimen area are dominated by brand development. Like the previous OEM companies, it is difficult for them to survive in the present environment. Only the development of brand is the only way out."