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Deciphering The Successful Genes Of European And American Commercial Brand Children'S Clothing Display

2010/7/1 15:29:00 50

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European And American Brand Children'S Clothing

Effective and successful display of brand merchandise is the most direct advertising impact and image effect faced by consumers. It has realistic significance and value connotation that can not be ignored.

With the development and maturity of China's apparel and apparel industry, clothing companies' propaganda and promotion methods are no longer confined to some media and outdoor advertising, but rather more pragmatic to the most direct reflection of the brand image of the shop, so the shop's commodity display is becoming more and more important.

At present, the domestic

Children's wear display

Gradually began the level of normalization.

From the sales point of view, children's clothing display should not only attract children in the use of color language, the body language of props, but more importantly, the parents of children should be captured emotionally. From the perspective of aesthetic display, children's clothing display can only be focused on children's color preferences.

In the actual display operation of children's clothing, there are generally two ways to use it together.

For children's clothing brands, the choice of the display scheme's technical attributes depends on the theme and brand positioning of the display.

Children's window display in Europe and the United States has developed rapidly, and the method adopted is also ingenious. It has brought a very good effect to the brand's own market sales and the spread of brand culture.

Next, we will introduce several display methods of European and American children's clothing windows.

Gene 1: keyboard layout

The way to display keys is mainly based on children's psychological characteristics.

Display method

Using the rhythmic sense of the keys, the display method of this window can better convey the age pattern of clothing styles and clothing brands.

For example, we can skillfully use the key layout and show different effects through hierarchical display, which fully reflects the ingenious use of color language.

This way of display should not be too rigid, and the color of the store should be well coordinated.

In order to create atmosphere for clothing display effect, the device structure of the design should fully reflect the auxiliary role of clothing product display in actual operation.

The exhibition space should be reasonable, smooth and highly guided.

The marketing concept now emphasizes consumers' psychological feelings. They need plenty of free space to shop, choose independently, and enhance the participation of the guiding factors in the store sales behavior.

Gene two: recommendation of key styles

Children's clothing highlights display is a display method that highlights the clothing style that it focuses on, and it is also a display method for children's clothing brand promotion.

The props used should be able to represent children's morphological characteristics in modeling.

The key display methods are all gestures of children in their lives. These can reflect their rich living conditions, effectively remind children and children's parents' imagination, and stimulate their desire to buy.

For example, we can use this method to display, and the body language of its models and other display props is more abundant in modeling and expression, so that the display program can perform better in the implementation process.

The display style of goods is unique and unique.

This will not only make the brand image distinctive, but also enrich the external image of the product and enhance the appeal of the brand.

Gene three: the expression of brand theme

Children's wear

The theme display method is only next to the key display method.

The purpose of its display and display is to publicize the unique design concept and psychological performance of children.

In the process of operation, Chen Li Shi can use the method of combining with key display method.

In the form of performance, they are also used together with key display methods, and are used in the store display.

This is mainly based on the combination of management concepts and display methods of children's clothing brand. Chen Li can choose according to his own reality.

There are many forms of thematic display in children's window display. As shown in the picture, there are a group of sports themes. When the display is used, the teacher should adjust the theme of different seasons and different themes.

Thus, the consumer and the viewer are visually shocked to stimulate their desire to buy.

For example, express a joyful festival and joyous theme.

The graphics that consumers can see from different angles can produce a strong visual impact on them, so as to achieve the best effect of display and display.

Of course, for different festivals, we should take different festivals and theme exhibitions. In Europe and America, Christmas is the focus of every brand shop.

In China, the Spring Festival is also the focus of festivals.

For different festivals, the design of different display programmes mainly reflects the characteristics of festival culture, and according to the color of the festival, the change of the shop environment will achieve the role of festival theme display.

We should pay attention to the theme of festivals.

(1) lighting key points.

The best props of the festival are to use light to set off the atmosphere and make clear the theme of the festival atmosphere.

This will make the effect of display twice the result with half the effort.

(2) the selection of props should reflect the characteristics of festivals.

This is the requirement for displaying the props on the theme.

(3) the expression of colors should conform to the theme culture of festivals.

This is the requirement for color.

Gene four:

Children's fun life

Simulation

The display of children's clothing is the highlight of display window display. It mainly imitates children's various shapes and movements in life, and the effect of this display is very good.

When applied, it can also fully reflect Chen's design innovation.

Living display shows that the selection of the props and the design requirements of the scene are high, which requires Chen Li to carry out the necessary design of the props and scenes in advance to carry out the display plan design, so as to meet the needs of display.

Children's clothing display is a very representative life display window, which is full of children's interest. It can make the display more vitality and vitality.

The display of children's interesting life is a way of displaying children's real life by using children's life props.

Generally speaking, the use of techniques is to describe children's various facial expressions and life positions.

This way can increase children's identity and sense of belonging, and achieve children's love for the brand.

In contrast, the display of children's clothing is the most easy to understand, because the psychological analysis of children is simpler than adults, showing more intuitive form, and does not need to pursue too many life styles or artistic conception like adult clothing performance.

But in recent years, the display of children's clothing in Europe and America is developing towards artistic and connotations in the form and content.