Lining Launched A New Logo Focusing On Gold Absorption "After 90"
20 years after the company was founded,
Lining
The company decided to reshape the brand.
In June 30th, Lining announced the brand new logo of Lining and the new slogan "Make The Change".
Li Ning Co aims to enhance the brand image of fashion sense by launching new logo and slogans, with a focus on attracting "post-90s" young consumers.
Li Ning Co CEO Zhang Zhiyong introduced that the new logo design idea is to adapt to the young consumer groups, especially the "90s" constantly changing mentality.
Zhang Zhiyong also said on the same day that the current two or three line market accounted for more than half of the company's revenue, while the casual clothing products and footwear products were first, second of the revenue contribution.
Over the years, Lining has always regarded Nike and Adidas as the two largest competitors. The brand remolding is also expected to increase the competitiveness of the two largest international brands in China's mega cities and tier one cities.
However,
Lining
In an interview with the international finance daily, Guo Jianxin, company COO, said Lining wanted to make a breakthrough in the "fashion" perspective, but would never give up the lead in the professionalism of sports products. "Top sports equipment" is still the core product line of Lining.
Lining
The company announced that it will start replacing the new Logo from the third quarter of 2010, including all the product lines of Lining sports shoes, clothing, accessories and balls, as well as the new logo of the global Lining store.
At the same time, Lining's brand slogan is also replaced by "Make The Change". In subsequent promotion, it will gradually replace the "everything is possible" that has been used for many years.
The new Logo continues the old version of the visual image, with a flapping English letter L forming the main picture, and at the same time it looks more like a "human" word.
Lining hopes to use the image of "human" to interpret sports values, "encourage everyone to express themselves through sports and realize me."
This year is
Lining
The sports brand was set up 20th anniversary. Last year, we opened the first flagship store in Singapore, and took the badminton related sports equipment as the main player in the overseas market.
Lining chose to replace Logo at 20th anniversary, so the intention of recasting the brand image is very obvious.
According to people familiar with the matter, the relevant personnel received a draft of the new Logo in February this year, which seems to have been prepared for a long time.
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