Experts Teach You How To Run A Good Brand.

First, enterprises should set up special functional departments to take full responsibility for trademark management and decision making, and incorporate trademark strategy into the management system of enterprises.

In fact, from the practical experience, it is not appropriate to spread the trademark management to multiple functional departments.

Large scale enterprises should set up intellectual property departments or merge management into a comprehensive trademark function department.

For example, the pigeon group has set up specialized agencies.

Second, we should establish various works of trademark management within an enterprise.

Third, attach importance to the management of trademark archives and give full play to the role of trademark archives.

The trademark archives of enterprises are related documents and materials preserved in the process of trademark registration and use.

Whether the enterprise's trademark archives are intact or well managed is related to whether the trademarks can be effectively protected effectively.

Fourth, form the trademark system of enterprises and enhance the market competitiveness of enterprises.

The trademark system of an enterprise is a general name of an enterprise as a whole, which is composed of several trademarks and their activities, which are interrelated and interacted with each other. It also forms a unified trademark behavior and operation behavior, and the unity of trademark reputation and enterprise reputation, and the trademark superiority behavior is unified with the enterprise's advantages.

We should actively assist law enforcement agencies in cracking down on counterfeiting violations, and keep relevant information of counterfeiting activities into archives, so as to safeguard the legitimate rights and interests of enterprises.

"In the field of trademark, many enterprises only pay attention to profits and are busy with production and business activities all the time. Only when their products or services are booming or not, can they find that the brand they have worked hard has been registered first by others.

Although this can be remedied by legal means such as improper registration, after all, it costs a lot of energy and sometimes becomes a key link in the operation of important market.

Shang standard network trademark experts believe that strengthening the trademark protection of enterprises has been pressing on eyebrows.

The brand has been molded. "Even if the company is burned to ashes overnight, it will be able to stand up in second days, because the brand value has been highlighted. This is the strength of the brand and the wealth that can not be burned."