Shoe Companies Nugget World Cup &Nbsp; Is Input Output Proportional?

In the people's impression, the Olympic Games' ability to absorb gold is no match for any sports event; however, according to the latest statistics from FIFA, the coveted "cheese" in the world cup is slowly fermenting, and there is a great momentum to surpass the Olympic Games as the "most profitable sports event". Before the opening of the world cup, the slogan of "the most profitable world cup" in the world cup in South Africa has been shouted. Then, is the result of a small football turning into a fortune like people expected? Can every participant play a role in supporting the actor?

Spend money in an ambush

The world cup's "Avatar" is a little suffocated.

Afanda has a global box office of 2 billion 729 million 140 thousand dollars, but if James Cameron can't get a budget of $500 million, he can't make this blockbuster.

In the same way, Adidas took the money to take a larger part of Afanda and spent $350 million to become a licensed sponsor of the world cup in South Africa.

However, "Afanda" was defeated in the "world cup of film" Oscar, and the rival's price was satirical. Oscar's best film the bomb disposal force cost only 11 million dollars.

Even more embarrassing to Cameron is that the bomb disposal force producers have talked about investing in Afanda and said they should not vote for the "billion dollar movie".

The results showed that they played an active role in the ambush marketing relationship with Afanda.

The same situation was also reproduced in the commercial battle of the world cup in South Africa.

According to the Economist magazine, about 30% of the FIFA World Cup in South Africa is from commercial sponsors, including Adidas's 350 million.

FIFA's top 6 sponsors spend an average of 250 million dollars.

Of course, the winners of the 2006 blockbuster are the top sponsors.

And their competitors.

In this world cup, the popularity of Nike silver and orange double color football shoes is the highest. Even the German team that Adidas just sponsored with 20 million euros has been reduced to half of the world. The first battle of the war between Britain and Germany was 11, and Keluoze and other 5 people wore underwear and wear shoes, Nike shoes.

Playing football, Nike is an ambush. In 2002, Nike village was built in Korea. 70% of the fans thought they were sponsors. Unknowingly, Nike's share of soccer products in Europe exceeded Adidas in 2008.

In South Africa, Adidas's "ambush" from Nelson, an authoritative investigative agency, shows that in English websites, the amount of information that Nike links to the world cup is two times that of Adidas.

It takes luck and wisdom to spend money on movies.

Nike is less than FIFA's sponsorship fee. It costs a lot of money to sponsor 9 teams and hundreds of players, and there is more ambush than Nike.

Budweiser takes Harbin beer, a Chinese subsidiary, to become the two tier sponsor of the world cup in South Africa. The specific sponsorship fee is unknown, but the starting price is $65 million.

With this money, other beer and beer signs don't want to enter the World Cup Stadium, who knows how to make big advertisements for them.

On the fourth day of the opening of the world cup, Holland played, and 36 Holland beauty fans in orange mini dress were invited to appear outside the stadium security because they had an ambush on the right side of the skirt with a small purple Holland "Bavaria beer" trademark.

Because South Africa had a strict anti ambush marketing bill decades ago, 2 women fans were sent to court for trial.

The beauty of the ticket was caught by the media. This matter was immediately stir fried by the media. The words "Bavaria beer" also became popular hot words with the development of news events.

The last two girls who had been faced with 6 months' imprisonment were also released. Otherwise, the FIFA anti ambush marketing group looked at the "Bavaria beer" which appeared every day, the first two.

There are not many opportunities to succeed in drilling hedges in the face of the strict anti ambush marketing measures of the FIFA. There are at least 3 elements of successful Ambush: Nike's financial resources, luck of Bavaria beer, or the wisdom of South African Budget airline company Kulula.

Look at Kulula's joking ad: "if you renamed your pet Sepp Blatter (the name of Blatter, FIFA president), your pets will be able to fly with you free of charge during the world cup in South Africa."

Can China's sponsors invest enough in return?

They have foreign names, such as Sam, Serra, but have the same origin -- China.

South Africa's World Cup, made in China, is on the stage. At the same time, the Chinese advertisements of Yingli, Harbin beer and American beer Budweiser are constantly reminding the world that China's products are an integral part of the world cup.

It is understood that about more than 60 thousand enterprises in Zhejiang and Guangdong have gained direct or indirect benefits through this world cup in South Africa.

The most typical example is the buzz of Serra, the initiator of the stadium noise, and nearly 90% of the buzz Serra in the world cup in South Africa is produced in China.

With the world toy manufacturing center, Chenghai District, Shantou, Guangdong, the big toy manufacturers made millions of buzz Serra for the world cup in South Africa.

Besides buzzing Serra.

The world cup mascots, scarves, wig and so on can be seen everywhere, "Made in China" (made in China).

The controversial game ball was produced in the workshop of Jiujiang, Jiangxi.

It is said that after thousands of employees have been working overtime, 12 million games and commercial balls have been produced.

Makovsky, director of the production of ADA DAS, said, "China will participate in every competition through the Chinese game ball."

The label "made in China" is also essential in the prevention of AIDS condom wars.

According to the Shenzhen business daily, since February, the Ministry of health of South Africa has started ordering the "Choice (selection) condom" to the Guilin latex factory in Guangxi as the exclusive product for the world cup.

Before the opening of the world cup, 60 million condoms were provided from the Guilin latex factory to South Africa's Ministry of health.

Besides the wonderful competition, many Chinese fans have noticed the four characters of "China Yingli" on the OTC billboard.

According to media reports, Yingli paid $80 million for the world cup, while providing photovoltaic modules, solar panels and other related products.

In return, 64 games will be played in the world cup in South Africa, each time with 8 minutes of rolling advertising time.

In addition, there is a package of cooperation plans, Yingli can say that the world cup first World War became famous.

As Budweiser InBev is the sponsor of this world cup, and Harbin beer is a brand under Budweiser InBev group, so beer has also won the official recognition of the world cup promotion qualification.

It is worth mentioning that, in addition to the English registered trademark, Budweiser has also used the word "Budweiser" two words on the billboard of the world cup, which shows the importance of the Chinese market.

However, there are also some worrying things: first, some Chinese products processing enterprises earn less than 5% of the profits; two, can huge investments be rewarded? The world cup is only one month short, and if its huge investment can get enough returns, how will the market change after the world cup is a problem that sponsors have to consider.

FIFA is making a fortune.

FIFA is the biggest winner of the world cup this year. Although the world cup is not over yet, the British economist has made a final decision.

In order to protect the world cup, Qian Shu, the FIFA president, resolutely adopted the "golden yuan open road" policy, that is, to use money to "smash" - the world cup prize increased by 60% compared with the previous session, and the total bonus amount reached 420 million US dollars. In order to ensure the successful preparations of the 32 teams, FIFA also made 1 million dollars into the Football Association's accounts in advance of the first half of the world cup. In addition, FIFA made the first time to compensate players for the club for a total of 40 million dollars.

FIFA's investment has increased much more than that of the German World Cup. The driving force of such generosity is that they understand that they are unwilling to give up their children.

The TV broadcast rights and market consumption rights of the world cup are all in the hands of FIFA. These two items are the main gains of the world cup.

The sale of broadcasting rights has been the most stable source of income for FIFA.

According to official figures, the global television broadcasting rights in the world cup have been sold for 2 billion 700 million US dollars, more than doubled in the German World Cup.

In addition, the sponsorship fee of top official sponsors is only $1 billion 500 million.

{page_break}

South Africa's profits and losses are unpredictable.

FIFA eats meat, and host South Africa should always follow soup, but not necessarily.

Although all the public opinion is promoting "South Africa's world cup to stimulate economic growth", the Union Bank of Switzerland has published a 32 page report, pointing out that the South African government has invested a total of 3 billion 500 million dollars in the world cup, but its revenue is very limited.

Because of the poor infrastructure, South Africa had to invest huge amounts of construction funds to meet the world cup. The international airport terminal in Johannesburg only cost nearly 300 million dollars.

Because of the worrying traffic and security situation, South Africa did not welcome the blowout fans.

According to a survey by Japanese authorities, the number of tourists in South Africa is 500 thousand less than expected in the group stage of the world cup, and only 373 thousand people travel to South Africa for the world cup.

This makes the World Cup ticket selling unsalable, resulting in many empty stands.

Of course, the sustained development of the world cup infrastructure project has alleviated the impact of the international financial crisis to a certain extent, and has contributed to stimulating the economic recovery and reducing unemployment in South Africa.

According to statistics, from 2007 to 2010, the related works of the world cup created 130 thousand jobs.

According to the International Monetary Fund forecast, the economic growth rate of South Africa in 2010 may be close to 3%.

Among them, the world cup will bring 0.5% growth to the South African economy.

In the muddy economic crisis, this figure is "amazing enough."

In addition, South Africa will also hope for the subsequent stimulus to the tourism industry brought by the world cup.

Past experience of hosting the competition proves that the host country's tourism industry will usher in a "harvest season" after the competition.

However, don't forget, the world cup also left a huge problem for South Africa -- how to run the stadium in the late stage. Taking the green dot stadium in Cape Town as an example, this luxurious stadium will almost certainly be half idle after the world cup, because the local football match attendance rate is only a few thousand people.

Experts are anxious to point out that after the world cup, the operation and maintenance of the "green dot" stadium may form another huge debt, and the annual loss will reach even tens of millions of Rand.

The injured team is damaged.

Even if the group games are eliminated, the teams can get $8 million from the FIFA, and the sponsorship fee will be considered as a "small winner" in the world cup economy.

But for the host country, the world cup is a disaster.

According to statistics from a Swiss Research Institute, the global economy will lose at least $10 billion 400 million as long as half of the teams in the participating countries are watching the games.

The four - year football banquet made the fans in each of the countries of the team in groups passionate and unintentional.

When the top 32 countries were competing in their respective teams, schools were declared closed, banks and other enterprises and institutions closed ahead of schedule, so that employees could watch the world cup.

Even if the enterprise is not "humanized", fans will always find various reasons to slow down.

For example, the England team is in the final battle of the group stage of life and death. 9 million British workers have found countless different reasons and excuses, so as to cheer for England team.

Such an unscrupulous "strike tide" has caused different countries' economies to suffer from varying degrees of trauma.

Estimates show that Portugal loses at least 26.3 euros per employee during the first 3 matches of the world cup, which will also reduce Portugal's GDP significantly.

It is estimated that the economies of the 32 participating countries, Germany and Mexico, are the most affected, and will lose 1 billion 700 million US dollars. Secondly, Brazil will lose 1 billion 200 million dollars, while Argentina will lose 485 million dollars.

William Smit, who is in charge of the survey, said that at least 1 billion people will watch the TV broadcast in the world cup, and the actual economic losses may be even greater.