World Cup Improves Adidas'S Online Attention
A survey report released by Nelson and McKinsey, a joint venture online public opinion research firm, "NM Incite", revealed that Adidas's discussion on the Internet has surpassed Nike, occupying 1/4 of the world social networking media's World Cup's English message, while Nike's share is 19.4%.
According to the Nielsen Co survey,
World Cup
In the month before kick off, almost 1/3 of the discussions on the Internet were focused.
Nike
FIFA official designated partner.
Adidas
Two times.
This is due to the marketing strategy of Nike's brand and the world cup, which are closely related to the world cup.
But after the start of the world cup, "Adidas", which is constantly appearing on the advertising column near the stadium, obviously began to come back from behind.
After analyzing the various social networking sites, blogs and forums' English messages about the world cup, two weeks after the start of the world cup, the proportion of information about Adidas on the world cup has risen to 25.1% from 14.4% before the start of the world cup, while Nike has dropped from the original 30.2% to 19.4%.
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